DataFlux Signs Licensing Agreement with MicroMass

DataFlux, a SAS company and a leader in data quality control tools and intuitive similarity matching software, announced that it has signed a licensing agreement with MicroMass Communications, a leading developer of relationship management solutions. Under the terms of the licensing agreement, MicroMass will offer DataFlux's award-winning dfPower suite of data quality tools as a part of the tailored relationship management solutions it offers its customers.

"Companies gather large amounts of data about their customers, but find it difficult to put that data to use building effective one-to-one relationships," said Bryan Ferren, CEO and president, MicroMass. "DataFlux offers a unique and sophisticated way to organize and streamline data from various data sources into a usable and consistent format, eliminating duplications and inconsistencies in databases, so that our customers can have a clearer picture of their customers, helping them to make accurate relationship-focused decisions."

MicroMass is a relationship management solutions provider. They develop custom applications to help businesses develop and sustain personal relationships with large, diverse customer populations. These applications provide individually tailored materials that adapt to the changing needs, interests and behaviors of each person. MicroMass reaches these individuals through a variety of media channels (e.g., print, Web, e-mail), leveraging a unique blend of communication arts, behavioral science and tailored interaction technology.

DataFlux has become a pioneer in developing comprehensive, high-performance, plug-and-play data quality control solutions, specifically designed for companies utilizing Microsoft's Windows NT/95/98/2000 environment. Utilizing ODBC and native driver technologies, the solutions can be used on database platforms such as Oracle, Informix, Sybase, Microsoft SQL Server, Microsoft Access, IBM's DB2, and any other database platform that supports the ODBC standard.

MicroMass provides a valuable service in the growing customer relationship management field," said Stephen J. Wiehe, DataFlux president. "We are pleased that they are incorporating dfPower into their packaged solutions and look forward to a long-term relationship."

About MicroMass

Based in Cary, North Carolina, MicroMass Communications is the only company that enables true one-to-one relationship marketing across the full spectrum of print and electronic media. MicroMass' solutions range from tailored communications consulting to turnkey application development, fulfillment and maintenance. The company's applications complement existing programs or can be specifically designed to address the unique needs of an organization. Additional information can be found at www.micromass.com.

About DataFlux

DataFlux Corporation develops and commercializes innovative, intuitive, and cost-competitive data quality control and similarity searching software products. These products improve the accuracy, consistency, and usability of an organization's critical data, thereby enhancing the effectiveness of data-driven applications and initiatives such as data warehousing, data marts, ecommerce systems, data mining, customer information systems, sales force automation, marketing databases, customer/prospect profiling, and list management.

DataFlux is a wholly owned subsidiary of SAS Institute. SAS, www.sas.com, is a world leader in e-intelligence software and services, enabling its customers to turn raw data -- including the vast quantity generated by e-business -- into usable knowledge.

DataFlux has successfully implemented its data quality solutions in the telecommunications, utilities, transportation, managed healthcare, direct marketing, publishing, government, and financial services industries, including marquee clients such as Nortel Networks, Blue Cross Blue Shield, Mercedez-Benz Credit Corporation, Fidelity Investments, BankBoston, Sony Electronics, Pacific Bell, MCI/Worldcom, Raytheon Missile Systems, NetGiftRegistry.com and the Environmental Protection Agency.

Contact Katie Fabiszak, DataFlux 919-846-9000 x222, katief@dataflux.com or Katy Dunn Verve, 919-789-0091, katyd@pipeline.com.