Data Distilleries Appoints VP Product Development

Data Distilleries, a European market leader in Analytical Customer Relationship Management solutions, has taken on Paul Weghorst as vice president of Product Development. In this position, Weghorst will focus on further professionalization and growth of the Product Development department.

Paul Weghorst was previously director of software developer Utopics, which was acquired by Ordina in 1995. Utopics is a spin-off of the University of Twente, just as Data Distilleries was set up at the time as a spin-off of the Centre for Mathematics and Computer Science (CWI) in Amsterdam. With this as his background, Weghorst will be contributing a substantial amount of know-how from the world of financial services, in which Data Distilleries is active. After his service with Utopics, Weghorst became IT manager at the University Medical Centre in Utrecht, a large health care institution where he headed a department of over seventy IT staff.

Weghorst's primary challenge is to develop Data Distilleries from a medium-sized to a large organization. Not only does he have comprehensive knowledge of the IT sector and financial services, he also knows what is needed to steer the expansion of Data Distilleries in the rapidly growing CRM market towards success. "At this stage, it is very important to grow fast, but at the same time to retain your grip on quality", says Weghorst.

About Data Distilleries

Data Distilleries is Europe's leading supplier of innovative Analytical Customer Relationship Management solutions. This software enables organizations to distil knowledge from sizeable customer databases which would remain hidden with conventional techniques. By integrating Data Distilleries' Analytical CRM software into operational CRM systems, organizations can use the discovered patterns in customer behavior which are detected to communicate with customers 1-to-1, across all channels. Websites and call centers can respond to the behavior and needs of the customer in real time and online. In this manner organizations can optimize their sales and marketing processes and achieve actual personalized marketing. Data Distilleries' customer base includes leading organizations, like Reaal Insurances, Spaarbeleg (Aegon) and CenterParcs. Data Distilleries has forged partnerships with market leaders in the area of CRM and e-business, such as Siebel Systems, Aims Software, Prime Response and BroadVision.

Contact Data Distilleries, B.V. Kruislaan 402, 1098 SM Amsterdam, the Netherlands, T +31 20 562 0020, www.datadistilleries.com, info@datadistilleries.com.