Eshbel Integrates Maximal's Max BI Solution

Maximal Innovative Intelligence Ltd announced that its Max business intelligence solution is now available as an integrated solution with leading ERP solution, Priority, from Eshbel. Max enables Priority users to quickly and easily view and analyze their corporate data to make better decisions on a daily basis. Maximal is a top provider of easy-to-use business intelligence solutions for the Microsoft OLAP Services platform. Eshbel is a global provider of ERP and CRM solutions. Its Priority supply chain management solution is installed at more than 500 customer sites worldwide.

Maximal and Eshbel signed a licensing agreement under which the two companies worked together with Afek Engineering Projects, to create an off-the-shelf business intelligence solution for Priority users, based on the Max business intelligence solution. Afek is a global integrator of ERP systems and DW solutions. Max enables Priority users to see an overview of data captured by their ERP system and to analyze the data using predefined views or views that they create themselves. Integrated in Priority, it dramatically cuts the time needed to spot problems, opportunities, and trends by providing a detailed summary of information, without requiring the user to open and search through Priority.

"Max gives our customers the ability to make timely business intelligence available to all decision-makers in their organization" said Efi Shaik, marketing manager and partner at Eshbel. "With Max integrated with Priority, managers at any level can quickly see a summary of the information they need and then analyze it, all in a graphical way that doesn't require training or special expertise in analysis or ERP."

Added Eran Megiddo, chief technology officer at Maximal: "We are delighted that Eshbel selected Maximal to provide their global customer base with the business intelligence capabilities they need. The combination of Eshbel's robust ERP solution, our business intelligence technology, and Afek's integration expertise is a winner for all, most especially for Eshbel's customers. The ability to provide an easy-to-use business intelligence solution to existing and new customers translates into a strong competitive edge for Eshbel."

The Priority-integrated Max is an off-the-shelf package that contains sales and purchasing cubes, a cube-update application, the prerequisite Microsoft SQL Server, two licenses each for Microsoft's SQL Server and Max, and one day of installation and training. It is available worldwide immediately for the all-inclusive price of $3,000. Installation and integration in Israel is handled by Afek, and elsewhere by other Eshbel partners.

The integration of Max into Eshbel's Priority is just one example of the many horizontal and vertical solutions Maximal provides through industry partners, demonstrating the wide applicability of Maximal's business intelligence technology. Other integrated solutions include: Max for ProClarity (for Knosys' ProClarity Analytical Platform), integration of Max into Pointofsale's "host-to-post" retail management solution, and integration of Maximal technology in Exact Software's B@co Internet-based ERP package.

About Priority

Eshbel's PRIORITY Enterprise Management System provides an integrated supply chain management solution for small and mid-size organizations in all enterprise domains, including financials, sales, purchasing, inventory, customer service and production. It features a unique two-layer architecture that simplifies the customization process and enables most upgrades. About Max Max is an easy-to-use business intelligence software solution for Microsoft SQL Server 7.0 OLAP Services and SQL Server 2000 Analysis Services. It provides a comprehensive overview in a single screen and enables non-technical business users and expert analysts alike to quickly and easily uncover problems, opportunities and trends, with minimal effort. Max is available as a standalone product, as a developer component, and in a browser-enabled version.

About Eshbel

Eshbel Technologies is a leading provider of ERP and CRM solutions to the worldwide market. Founded in 1986, the Company initially focused on the design and development of leading-edge technologies for production management and control systems. In 1995, Eshbel released its fully integrated ERP system, Priority, which uses state-of-the-art fourth generation development tools and open system architecture. Eshbel focuses on the small to mid-sized business market, working with integration partners in regional markets to implement its solutions at customer sites worldwide. For information, visit Eshbel on the Web at www.eshbel.com.

About Afek

Afek Engineering is a subsidiary of the Afek Group, which is listed on the Tel Aviv stock exchange. Founded in 1982, Afek is one of the leading computer consulting companies in Israel. The Company provides solutions in a wide range of fields, including, computerization consulting, information systems development, ERP system implementation, and implementation and management of logistics projects. Afek partners with leading companies, among them Microsoft, Oracle, IBM, Compaq, and Magic, and works closely with its customers to provide best in class solutions and projects. For more information, visit www.afek.co.il.

About Maximal

Founded in 1998, privately held Maximal Innovative Intelligence provides powerful, easy to use business intelligence solutions that enable organizations to quickly and easily discover the knowledge hidden in their data warehouses and gain the competitive edge. Maximal is a member of the Microsoft Data Warehouse Alliance 2000 and is a certified Microsoft ISV. The Company is also a founding member of the Analytical Solutions Forum. Maximal is headquartered in Tel Aviv, where it maintains its R&D. Its wholly owned U.S. subsidiary, Maximal Corporation, provides sales, marketing, distribution, training and customer support in North America. For more information, visit our Web site at www.maxsw.com.

Contact North America: Maximal Corporation, 11921 Freedom Drive Suite 550, Reston VA 20190, 703-925-5959, info@maxsw.com, International: Maximal Innovative Intelligence Ltd, Tozeret Ha'aretz 18, Tel Aviv, ISRAEL 97891, +972- 3-6911136, info@maxsw.com.