Predictive Networks Supporting AT&T WorldNet Service i495

Predictive Networks, a leading provider of highly targeted, personalized content delivery services, announced a partnership with AT&T in which Predictive Networks' intelligent content delivery platform will help fuel AT&T's latest service offering, the AT&T WorldNet Service i495 version, available shortly through the Microsoft Referral Server process on users' personal computers.

Predictive Networks' intelligent content delivery service will bring i495 subscribers important customer service announcements, online advertising and other personalized information that maps directly to their demonstrated interests and preferences, while at the same time protecting their right to privacy and maintaining their anonymity.

"We are very pleased to have Predictive Networks supporting our i495 offering in key channels," said Ed Chatlos, AT&T WorldNet vice president and general manager. "Their technology is first-rate and it's one of the reasons why AT&T can bring its world-class Internet service to consumers at the affordable price of only $4.95 per month."

The Technology

Utilizing advanced artificial intelligence technology and adhering to a 100% opt-in policy, Predictive Networks analyzes subscribers' click-stream data to develop a Digital Silhouette - an in-depth understanding of each subscriber's individual interests and characteristics, identifiable only by a random, anonymous ID number. Predictive Networks uses Digital Silhouettes to match content and advertising to appropriate subscriber recipients. Once the clickstream data is analyzed it is discarded. As a result, subscribers receive information that appeals to their current needs and interests, without compromising their privacy.

"Our technology provides a very powerful platform for service providers," said Mike Skarzynski, CEO of Predictive Networks. "Predictive Networks enables service providers to generate additional revenues through the delivery of well-targeted, unobtrusive content. What's more, we deliver content based on the subscribers' interests and they truly enjoy receiving it."

The AT&T WorldNet Service i495 offer that is supported by Predictive Network's technology will soon be available through the Microsoft Referral Server process on users' personal computers.

About Predictive Networks

Predictive Networks is a leading provider of highly targeted, personalized content delivery services. Its patent-pending artificial intelligence-based technology and network infrastructure make it possible for advertisers and other content providers to reach their desired audiences with unprecedented levels of precision. In delivering its services the Company partners with service providers, enabling them to generate additional revenue by delivering high-value, high-margin services such as e-commerce.

Privately-held and backed by Battery Ventures, the Company's service was deployed in April, 2000 and is available to service providers, enterprise organizations and content providers including advertising agencies.

Predictive Networks Inc is located at 689 Massachusetts Avenue in Cambridge, Massachusetts. For more information please call 617-367-4700 or visit the company's Web site at www.predictivenetworks.com.

About AT&T WorldNet Service

AT&T WorldNet Service, www.att.net, is one of the leading Internet Service Providers in the U.S. It provides reliable, easy Internet access across the nation, up to 6 e-mail addresses with up to 60-megabytes of free Web space per e-mail ID, chat, anti-spam service, instant messaging, online communities and access to discounted games. AT&T WorldNet Service earned an unprecedented 9 out of 9 A+ scores in Visual Network's Internet BenchMark survey of Internet Service Providers in June and has earned A+ scores in four or more measurement categories for 14 consecutive months in the same survey. AT&T WorldNet Service was named "Best Buy" in PC World Magazine (March 1999), won PC Magazine's "Editor's Choice" award (April 1999) and was praised as the top ISP in SmartMoney (April 1999).

AT&T WorldNet Service consumer software for Windows 95/98/NT and Macintosh is available by download free-of-charge from the public AT&T WorldNet Web site, www.att.net. For more information on other AT&T products and services go online to www.att.com.

Contact Predictive Networks Inc, Gus Bickford, 617-367-4700, gus@predictivenetworks.com or AT&T, Janet Wyles, 908-221-5372, wyles@att.com.