SmarterKids.com Chooses Quadstone for CRM

Quadstone, a leading provider of customer intelligence software and services for enterprise businesses, announced that SmarterKids.com, a leading online educational store and resource for parents, selected Quadstone's predictive marketing software to bring the Company to a new level of intensely effective marketing. This software supports SmarterKids.com's goal to build more meaningful, deep, and lasting customer relationships.

Looking to build on its current analytic solutions, SmarterKids.com chose Quadstone following an extensive review of customer intelligence and personalization tools. By adding Quadstone, SmarterKids.com now has the ability to integrate, analyze, and mine the full detail of customer browsing and buying habits, preferences, and behavior patterns.

"Building a strong, loyal customer base is only possible through the use of technology that can quickly and efficiently analyze vast amounts of customer information to uncover the underlying insights," said SmarterKids.com's senior vice president of marketing Evelyn Somers. "We chose Quadstone because our technology experts rated it superior in the ability to examine the volumes of detailed data created by an e-business, at unprecedented processing speeds, and present the information in a compelling fashion."

Quadstone's software will provide SmarterKids.com's expert marketers and business analysts with a 360-degree view of customer behavior from multiple channels -- Weblogs, direct marketing, sales, call centers, and operations. This data is presented in a graphical environment that delivers information, through interactive plots and maps. The software allows marketers to quickly build robust models using sophisticated, yet easy-to-use, data mining techniques.

"Integrating customer data into the strategic marketing initiatives is the core of SmarterKids.com's mission to provide parents with the products they need to support their children's educational development. Our software is a natural fit to help SmarterKids.com better understand its customers and extend its lead as the premiere online educational resource" said Quadstone president Mark Smith "The more insight SmarterKids.com has into the key customer patterns driving the business, the stronger its competitive advantage."

Users of the Quadstone System are industry leaders in the finance, retail, and telecommunications industries, and represent forerunners in online and traditional markets. Representative Quadstone customers and partners include Art Technology Group, Barclays Bank, CVS.com, and Verbind.

About SmarterKids.com

SmarterKids.com Inc, a leading educational store on the Web, is dedicated to helping parents help their children learn, discover, and grow. The site offers one of the Internet's most personalized shopping experiences, matching a child's learning style and needs with teacher-reviewed toys, games, books, software, music, and videos. The company features specialty centers for special needs and gifted children, the Grade Expectations! guide to education standards, and thousands of educational products and services for children ages infant through 15. Together with its partners, ChildU, Education World, Homeroom.com, Lightspan, National Computer Systems, and Real Time Learning, SmarterKids.com offers leading educational resources and exceptional online tutoring services to parents, children, and educators. SmarterKids.com was rated the #1 educational toy site according to Gomez Advisors and was found by Forrester's PowerRankings to be the easiest-to-use site in the Toys and Games category. SmarterKids.com is headquartered in Needham, Mass. More information on the company can be found at www.smarterkids.com.

About Quadstone

Quadstone provides the most powerful customer behavior modeling and predictive marketing software currently available. Quadstone's products allow business and marketing executives to instantly and easily employ predictive modeling techniques to produce sophisticated analyses that visually represent customer behavior from every marketing channel - Web, direct marketing, sales, call centers, and operations. Because these tools can be installed and deployed to produce results within two weeks - faster and more precise than any other offering available - executives can quickly measure and influence more profitable customer behavior while decreasing marketing's reliance on IT or statisticians. Quadstone's international clients are market leaders in the e- tail/retail, banking, insurance, and telecommunications sectors and include CVS.com, Barclays Bank, CustomerLinx, Marshall & Ilsley Bank, and Verbind among others. Quadstone was named "Best Business Start-up" by the Financial Times (1998) and earned Deloitte & Touche's "Fast 50" award in 1999. Founded in 1995 in Edinburgh, Scotland, Quadstone has U.S. headquarters in Boston, MA, and a European operations center in London, England.

Contact Quadstone, Clint Cave, 617-457-5239, clint.cave@quadstone.com or The Weber Group, Megan Flynn, 617-520-7220, mflynn@webergroup.com.