Unica, FloNetwork Announce Strategic Alliance

Unica Corporation, a leading provider of analytical CRM and marketing automation solutions, and FloNetwork Inc, a leading e-marketing application service provider (ASP) specializing in permission-based Internet direct marketing and communications services, announced that they have formed a strategic technology and marketing alliance.

The technology alliance will integrate FloNetwork Inc's scaleable e-mail deployment and reporting system with Unica's Affinium Campaign, a sophisticated campaign management solution with advanced segmentation and optimization capabilities. The combined solution will allow marketers to construct and execute highly scaleable, tiered, multi-wave e-mail campaigns that draw on a wide variety of customer attribute, behavioral and purchase data, plus recency, frequency and monetary value data (RFM). Initial implementation is currently in progress and national rollout of the solution is planned for 4Q 2000.

The combined Unica and FloNetwork solution will help companies differentiate themselves as e-mail becomes another highly competitive communication channel. Jupiter Communications predicts that the number of commercial e-mails received by the average person will increase 40 times over the next several years, making it imperative for companies to establish a reputation for sending e-mails that are relevant, timely, and meaningful for customers. After an extensive review of campaign management providers, FloNetwork Inc chose Unica for its outstanding technology and its strengths as a partner to help its customers achieve e-mail marketing excellence.

Under the agreement, both companies will resell the solution to current and prospective customers. Unica's clients include Bank of Montreal, Fingerhut, ABN AMRO, United Parcel Service, Marriott and John Hancock Insurance. FloNetwork Inc's clients include barnesandnoble.com, buy.com, CNET, Compaq, and Omaha Steaks.

"The power to really leverage your customer data means that companies can truly begin to view and respond to individual customers based on their entire contact history, driving up-sell, cross-sell and lifetime value," said Eric Goodwin, CEO of FloNetwork Inc. "Our relationship with Unica sets a new standard in permission-based marketing. Today's leading direct marketers will be able to deploy fewer e-mails yet improve customer loyalty and revenue because each communication will be more relevant and effective thanks to Unica's sophisticated campaign management technology."

Yuchun Lee, Unica's co-founder and CEO, stated: "This alliance enables marketers to work with one of the most scalable, robust and reliable permission-based ASPs, FloNetwork. It provides them with access to a powerful new solution for building and enhancing customer relationships, optimizing campaigns and maximizing return on investment. We believe this relationship signals a new era in permission-based e-mail marketing."

About FloNetwork

FloNetwork Inc, formerly Media Synergy, is an eMarketing Application Service Provider (ASP) specializing in permission-based Internet direct marketing and communications services. We provide the technology infrastructure, software and services needed for businesses to market to and communicate with their customers through personalized and targeted e-mail messaging campaigns. We provide a suite of hosted applications and services to handle all aspects of permission-based e-mail messaging campaigns, including designing e-mail messages, building and managing e-mail address lists, testing and deploying e-mail messaging campaigns and real-time tracking, reporting and analysis of results. Clients and partners such as the following rely on FloNetwork's technology and personnel to execute their e-mail campaigns: barnesandnoble.com, buy.com, CNET, Careerpath, Continental Airlines, Compaq, Experian, Go2Net, Ingram Micro, Internet World, Meredith Corporation (Better Homes and Gardens), and Omaha Steaks. The company is a member of TRUSTe, CAUCE (Coalition Against Unsolicited Commercial E-mail), and the DMA (Direct Marketing Association). FloNetwork Inc. has offices in the New York, Chicago, Toronto and San Francisco areas. To request a product demonstration, go to www.flonetwork.com/demo.cfm or call 1-800-793-6320 x2.

About Unica

Unica, a leading provider of analytical CRM and marketing automation solutions, helps innovative businesses achieve one-to-one marketing through personalized interactions at the right time, through the right channels. Affinium, Unica's modular, cross-channel marketing suite, delivers deep functionality for data mining and predictive modeling, customer interaction and campaign management, real-time personalization, and reporting. Hundreds of businesses worldwide rely on Unica's software, services, and expertise to build profitable customer relationships and achieve marketing success. Headquartered in Lincoln, Mass., Unica is privately held with offices throughout the U.S. and a network of distribution partners in Europe, South Africa, and South America. Its customers include Bank of Montreal, Fingerhut, ABN AMRO, United Parcel Service, Marriott, and John Hancock Insurance. For more information, call 781-259-5900 or visit www.unicacorp.com.

Contact Karen Seaman/Carol Wolicki, KHJ Publication Relations for Unica, 617- 241-8000, kseaman@khj.com, cwolicki@khj.com or Tanya Young, Mindstorm Communications for FloNetwork, 212-320-2165 tyoung@mindstormcomm.com.