Predictive Networks to Appear on World Business Review TV

Multimedia Productions (USA) is proud to announce the appearance of Michael P. Skarzynski, CEO of Predictive Networks Inc, on World Business Review. The weekly television series focuses on business and technology, and is hosted by General Alexander Haig, former Secretary of State for President Reagan and former COO and president of United Technology. Also appearing on the show is industry expert Vinton Gray Cerf, senior vice president of WorldCom and pioneer of the Internet.

Predictive Networks Inc was selected to appear for its innovative marketing system for advertisers and content providers on the Internet. "Predictive Networks has taken a new approach to real-time interactive content delivery that opens new revenue streams for Internet service providers, gives advertisers access to highly targeted online audiences, and protects subscribers' privacy," said the show's coordinating producer, J.L. Haber, Esq.

A World Business Review field report, shot on-location at Baskin Ridge, N.J., shows why AT&T entered into an agreement with Predictive Networks for its WorldNet i495 Service.

The crux of the situation is the need to provide timely and original content that is also of interest to subscribers. Predictive Networks enables advertising agencies to target Internet subscribers with precision and then deliver to those customers personalized media messages, putting them in front of the most receptive audiences. The Company treats service providers like channel partners, sharing in the online advertising market. By delivering such personalized content, Predictive Networks adds value to its partners, increases the "stickiness" of its site and increases subscriber loyalty.

"Predictive Networks operates an overlay network that has an artificial intelligence profiling capability, and we work with our channel partners, the service providers, to reach end-users, the subscribers who are attached to these ISPs," said Skarzynski.

Predictive Networks designed its system to put the assurance of privacy first. The Company operates on the condition of complete anonymity of its subscribers, each one having an unknown ID number. No click-stream data is retained. No personally identifiable information is collected, analyzed or stored.

About The Technology

On the performance side, Predictive Networks employs its Affinity Engine. This program analyzes Internet subscribers' click-stream data, creates an anonymous Digital Silhouette based on their interests, and then schedules them to receive content that maps to their preferences and demonstrated affinities. The engine is based upon advanced artificial intelligence technology. It creates the Digital Silhouette by evaluating data against more than 120 affinity and demographic categories, assigning a score and creating a multidimensional representation of a subscriber's preferences.

Predictive Network's Content Delivery System (CDS) is the gatekeeper of original information sent to subscribers and their corresponding response. Content can include highly targeted messages such as special promotions, advertising, new Web content and customer service announcements. Content is delivered during idle bandwidth time and displayed at appropriate times throughout the Internet session. The CDS maintains a record of the subscriber's system configuration so they receive only that content which is optimized for their individual computer specifications.

The company's Dynamic Campaign Manager (DCM) serves as a portal to The Predictive Network for content providers such as advertisers. From the DCM dashboard, content providers can define, schedule and build campaigns, track progress in real-time, and adjust campaign metrics on the fly. Campaigns can also be placed on "auto pilot," which automatically fine tunes active campaigns for optimal results.

About Predictive Networks

Predictive Networks Inc is a leading provider of highly targeted, personalized content delivery services. Its patent-pending artificial intelligence-based technology and network infrastructure make it possible for advertisers and other content providers to reach their desired audiences with unprecedented levels of precision. In delivering its services the Company partners with service providers, enabling them to generate additional revenue by delivering high-value, high-margin services such as e-commerce. Privately held and backed by Battery Ventures, www.battery.com, the Company's service was deployed in April, 2000 and is available to service providers, enterprise organizations and content providers including advertising agencies. Predictive Networks Inc is located at 689 Massachusetts Avenue in Cambridge, Massachusetts. For more information please call 617-575-4700 or visit the company's Web site www.predictivenetworks.com.

"Taped in Washington, D.C., World Business Review currently airs on PBS The Business & Technology Network, and in quality business slots in numerous Public Television markets, including New York, Chicago, San Francisco and Miami. The weekly series can also be viewed on TWA, United Airlines, via Webcast on BTNNTV.com (Business & Technology News Network), or through video on demand via yahoo!broadcast, broadcast.yahoo.com or www.AENTV.com."

World Business Review has been developed into curriculum for college and university-level courses, and is being used in a variety of business and technology courses within the School of Business libraries at Carnegie Mellon University, Dartmouth College, Duke University, DePaul University, Georgetown University, University of Florida, University of Notre Dame, City University of Hong Kong, among other distinguished institutions of higher education.

Individual videotapes or continuing education systems (via Indiana State University) are available by calling 1-800-WBR-1032 or by visiting www.wbrtv.com, which showcases featured topics and specific companies' technologies.

Contact Predictive Networks Inc, Cambridge, Mass., Gus Bickford, 617-575- 4700, gus@predictivenetworks.com.