Reynolds and Reynolds Introduces AutoNotice.com

The Reynolds and Reynolds Company announced the release of AutoNotice.com, its new Internet-based Customer Relationship Management (eCRM) solution. Available exclusively from Reynolds and Reynolds to automotive retailers across North America, AutoNotice.com sends personalized e-mail messages, service reminders and special promotional offers to service customers of auto retailers, providing the right message ... at the right time ... through the right channel.

AutoNotice.com retailers are supplied with a variety of tools that invite their service customers to register on-line at the AutoNotice.com Web site in order to participate in dealership promotions, e-mail service reminders and other opportunities. This establishes a permission-based, 1-to-1 marketing relationship between these retailers and their customers. Each personalized e-mail service reminder to a customer from AutoNotice.com prominently displays the retailer's brand name and customized marketing message. Until now, retailers have relied solely upon traditional mail-based service reminders. Reynolds' traditional service marketing program currently communicates to over 10 million consumers from over 4,000 North American auto retailers, and generates over $41 in revenue per dollar spent by a dealership on service department marketing. "While our traditional mail-based service reminders are offering retailers a great return on their investment, AutoNotice.com immensely supersedes those numbers by eliminating postage costs and significantly improving response rates," said Mark Brown, Reynolds' general manager of eCRM. "Dealerships that participated in the AutoNotice.com pilot experienced very impressive results." According to Brown, when compared to traditional mailed-based service reminders, AutoNotice.com pilot dealers realized:

• Response rate increases of 31 percentage points,
• Service repair order revenue increases of 34 percent, and
• Communication cost reductions of 40 percent.

"Although actual results may vary from dealer to dealer, it's important to recognize that AutoNotice.com is successful because it combines the proven marketing power of communicating with Web-savvy consumers via their preferred medium - e-mail," said Brown. "While other providers in the CRM arena are focused on particular niches within the auto industry, Reynolds provides a suite of solutions that includes targeted marketing through e-mail, traditional mail and the telephone. Consequently, Reynolds' CRM solutions give auto retailers the ability to achieve 360-degree communication with the consumer in a customized manner." AutoNotice.com and service reminders are just part of the complete line of Reynolds' CRM solutions for lead management, data warehousing, and outreach and retention programs. Reynolds and Reynolds, headquartered in Dayton, Ohio, provides advanced solutions for the worldwide automotive retailing marketplace. For more information on Reynolds and Reynolds, visit www.reyrey.com or call The Reynolds and Reynolds Information Hotline at 1-888-4REYREY.

Contact Bob Sadowski, Corporate Communications, The Reynolds and Reynolds Co 937-485-4598, robert_sadowski@reyrey.com.