Dell Selects SAS e-Intelligence

SAS Institute, a leader in data warehousing and decision support, announced that Dell, a world leader in Internet commerce and infrastructure, has selected SAS e-Intelligence to enhance customer interactions on the Web.

The e-Intelligence application includes a range of SAS software and services that pull together and analyze data from Web clickstreams, legacy systems, and third-party providers of demographic data. SAS e-Intelligence showcases the strong SAS Customer Relationship Management (CRM) capabilities. By providing insight into customer behavior, the new application will help Dell make content and navigation improvements to better serve online customers.

"Dell's Web site averages $40 million a day in online sales worldwide, and that generates a huge volume of customer data," said Abhay Mehta, director of Dell Online. "We needed an e-intelligence solution that scales to terabyte-sized data, with rich analytic capabilities, and flexibility to grow with Dell's business. SAS offers all of that and more. SAS e-Intelligence will help Dell to optimize the content and navigation of our Web site to better meet the needs of many different types of customers."

"Executives at Dell chose SAS e-Intelligence because they understand the value of the Web in maximizing customer satisfaction," said Jim Davis, SAS' vice president of worldwide marketing. "By incorporating SAS e-Intelligence into Dell's direct-relationship business model, the company's decision makers will be able to better understand and target online customers."

About SAS

SAS Institute, one of the world's largest privately held software companies, is a leader in decision support and data warehousing, providing integrated enterprise information-delivery and e-business solutions. Founded in 1976, SAS markets packaged business solutions for vertical industry and departmental applications, as well as an integrated suite of software tools and consulting services. These allow departments and agencies to transform the wide variety of data within their organizations into information that business users and researchers need to make better decisions. SAS software and services are used at more than 33,000 business, government and university sites in 110 countries. SAS' 1999 revenues topped $1 billion. Please visit the SAS Web site: www.sas.com.

Contact SAS Institute, Faye Merrideth or Pamela Meek, 919-677-8000 x4261, Faye.Merrideth@sas.com.