SPSS and International Consortium Publish CRISP-DM 1.0Leveraging the knowledge of industry experts from around the world, SPSS Inc, NCR and DaimlerChrysler announce the completion and publication of the CRoss-Industry Standard Process for Data Mining (CRISP-DM). Released at the KDD-2000 Show in Boston, MA, CRISP-DM 1.0 is a comprehensive data mining methodology and process model that provides anyone -- from novices to data mining experts -- with a complete blueprint for conducting a data mining project. Offering step-by-step direction, tasks and objectives for every stage of the data mining process, the CRISP-DM 1.0 user guide and reference document is available to the public at no charge. "The completion of CRISP-DM 1.0 represents a collaborative effort of top thinkers in data mining," said Colin Shearer, vice president, Data Mining Business Development at SPSS Inc. "Our consortium of industry experts, with input from approximately 200 representatives from other companies, worked together to create a standard, open and proven approach that anyone can use as a reference in their work. CRISP-DM is already accepted as the de facto standard for the industry and already, many organizations are recognizing this standard as the opportunity to increase the success of ROI." The CRISP-DM model makes large data mining projects faster, more efficient and less costly by enabling users to take advantage of an already-proven process. The model helps people avoid common mistakes and provides a head start in:
SPSS Inc joined NCR, DaimlerChrysler and Dutch insurer OHRA to create this model in January 1999, after acquiring consortium member Integral Solutions Limited. Since its beginnings in 1997, the CRISP-DM Special Interest Group (SIG) has also followed and supported the consortium's work on the model. The SIG has more than 200 members worldwide and includes large-scale data mining users from a wide span of commercial industries, as well as data mining software and service suppliers including IBM, SAS Institute and all Big 5 consulting firms. The broad range of experience involved ensures that the CRISP-DM model applies to businesses in any data mining application -- including fraud detection, credit risk, customer retention and churn analysis. SPSS Inc uses CRISP-DM in delivering the professional services portion of its analytical solutions, including CustomerCentric, the company's flagship analytical customer relationship management solution. Many of NCR's Data Mining Laboratories, especially those in Europe, are using CRISP-DM to structure and define the data mining services that are given to customers and NCR's latest data mining solutions are written using CRISP-DM. ProofPlus, one of NCR's latest solutions for predicting churn, is based upon the CRISP-DM phase and task structure. Data mining plays a part in the success of many of today's businesses by helping to identify the hidden patterns in customer data that can improve customer relations, increase revenues and reduce costs. Once discovered, this knowledge enables companies to leverage their information and experience to make more accurate predictions and better decisions. The CRISP-DM initiative was partially funded by the European Commission, whose membership includes SPSS, NCR and DaimlerChrysler. AvailabilityVisit www.crisp-dm.org to download a PDF file of the CRISP-DM document, incorporating the complete CRISP-DM 1.0 Reference Model and User Guide, free of charge. About SPSSSPSS Inc enables organizations to develop more profitable customer relationships by providing analytical solutions that discover what customers want and predict what they will do. The company delivers analytical solutions at the intersection of customer relationship management and business intelligence. SPSS analytical solutions integrate and analyze market, customer and operational data in key vertical markets worldwide including: telecommunications, health care, banking, finance, insurance, manufacturing, retail, consumer packaged goods, market research and the public sector. Headquartered in Chicago, SPSS has more than 40 offices, over 900 employees and 1999 revenues of $142 million. The company also has won the following awards: No. 70 on Forbes 1999 list of the "200 best small companies" and as the 22nd most profitable company on the Nasdaq exchange by Equities magazine; 1999 World Class Solution award in business intelligence and named "best decision support system for business intelligence" in the 1999 RealWare award competition; No. 14 in DM Review's 1999 Data Warehouse Top 100; placed No. 16 on the 2000 Softo letter 100, a ranking of the top 100 personal computer software companies in the United States; and No. 115 in the 2000 Software 500, a ranking of the world's largest software vendors by Software Magazine. For more information, visit www.spss.com. About NCR CorporationNCR Corporation is a US$6.2 billion leader in providing Relationship Technology solutions to customers worldwide in the retail, financial, communications, travel and transportation, and insurance markets. NCR's Relationship Technology solutions include privacy-enabled Teradata warehouses and customer relationship management (CRM) applications, store automation and automated teller machines (ATMs). The company's business solutions are built on the foundation of its long-established industry knowledge and consulting expertise, value-adding software, global customer support services, a complete line of consumable and media products, and leading edge hardware technology. NCR employs 32,500 in 130 countries, and is a component stock of the Standard & Poor's 500 Index. More information about NCR and its solutions may be found at www.ncr.com. Contact SPSS, Susan Kalell, 800-525-4980, pr@spss.com. |
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