Elytics Announces Support for IBM's DB2 OLAP Server v.7.1

Elytics Inc, an emerging leader in the Web customer and e-business intelligence space, announced its support for IBM's DB2 OLAP Server.

"By leveraging IBM DB2 OLAP Server, the Elytics Analysis Suite provides our clients with next-generation analysis and visualization of their e-business customers, immediately identifying new segments that can be targeted for promotions, loyalty programs, and upsell opportunities," said Jon Christensen, president of Elytics. "As innovators in B2C and B2B analysis, we enable online businesses to further benefit from the optimized performance, increased scalability, and flexible analysis provided by DB2 OLAP Server. Our Analysis Suite extends the realm of relevant, insightful information available to DB2 OLAP users."

Elytics focuses on providing clients with significant new customer metrics and e-business intelligence that enables improvements to revenue, profitability, customer retention and lifetime value. The company's patent-pending technology is built entirely on open standards to allow easy integration with other best- of-breed e-business technologies.

"In order to compete effectively in e-business, customers need a robust database that will allow them to access and analyze large amounts of information quickly and easily," said Jim Kelly, vice president of marketing, IBM Data Management Solutions. "DB2 OLAP Server is a fundamental component of any successful business intelligence solution. A combination of DB2 OLAP Server and Elytics Analysis Suite will provide customers with sophisticated analytics and broad application support, beyond what traditional systems can deliver."

By leveraging Elytics' innovative approach to online business intelligence and the fast, intuitive analytical capabilities of the DB2 OLAP Server, users can measure and enhance various aspects of their business. The combined solution enables a range of end-users within an organization to rapidly understand the behavior of online customers, identify significant patterns and opportunities, and convert relevant insights into action.

About Elytics

Elytics is an emerging leader in the e-business analysis software and solutions market. Founded in 1999 by experienced professionals from the business intelligence, enterprise software, and OLAP industries, Elytics provides a high-end solution for e-commerce and Websumer analysis and trending. The revolutionary Elytics Analysis Suite and Customer Lens enable enterprises to unlock and understand the vault of rich e-commerce data to deliver live, targeted views of online consumers to users ranging from senior executives to product managers to suppliers and partners. Elytics' client businesses can immediately begin to measure and improve online customer retention, targeted marketing initiatives, and their financial bottom line.

Elytics provides solutions targeted towards retail, high tech, and financial services. Elytics has built its solution completely on open technology standards in order to create opportunities to partner with other industry leaders. Current partnerships involve development of complementary products and services that extend the capabilities of the Elytics solution and include IBM, Oracle, and Sun. Elytics is based in Cambridge, MA. Further information is available at www.elytics.com, info@elytics.com or 617-492-7760.

Contact Renuka Singh of Elytics, 617-492-7760.