FirstLook.com Works with Engage AdKnowledge

Engage AdKnowledge, a leading provider of online marketing management, measurement and optimization services and a division of Engage Inc, announced that FirstLook.com, the Web's premier preview marketing network, is raising their campaign analysis to the next level by signing up to receive AdKnowledge's DataDNA reports. These reports, coupled with AdKnowledge Optimization Services, will allow FirstLook.com to measure an entire campaign from creative performance to site and network performance to increase the effectiveness of its online advertising campaigns.

With AdKnowledge DataDNA data mining service of anonymous campaign information, FirstLook.com will gain a deeper understanding of the behavior of its prospects and customers. As a result, FirstLook.com will gain insight into what is driving online awareness and purchase behavior to determine the focus of future marketing efforts.

FirstLook.com currently employs AdKnowledge Optimization Services, in which a dedicated interactive account executive manages its online campaign, sets up and traffics the campaign, analyzes daily performance and optimizes it to continuously improve results. AdKnowledge is the only media management company to offer outsourced campaign management and continuous optimization service for marketers and advertising agencies.

"Using AdKnowledge's Optimization Services, FirstLook.com achieved a 95 percent reduction overall in CPA (Cost-per-Action)," said Justine Rosenheck Lassoff, vice president of marketing at FirstLook.com. "After that, it was easy, to see that campaign analysis was not a luxury, but a necessity."

In addition, FirstLook.com plans to utilize Engage's suite of online marketing tools to maximize the online advertising investment. The company also uses Engage's I/PRO's audit services to gain insight into site traffic and viewing trends, and will continue to work with Engage Media to create targeted online advertising campaigns.

"FirstLook.com is an example of what can be achieved by taking advantage of all Engage has to offer to execute, measure and optimize an online marketing campaign," said John Mracek, president of Engage AdKnowledge. "They are on a roadmap straight to success, and we are happy to be there to provide the directions."

"Engage is the only company that offers a set of tools and services that allows us to understand who our customers and prospects are and how to best to reach them," Lassoff said.

About FirstLook:

FirstLook.com is the Web's premier preview marketing network. The company's Web site, www.firstlook.com, enables consumers to preview new entertainment products while connecting them to retailers and product suppliers from whom they can purchase these products.

FirstLook.com offers retailers and product suppliers with an efficient, performance-based way to reach a highly targeted consumer audience. FirstLook.com is an idealab! company, backed by Cox Communications, Cox Enterprises, The Goldman Sachs Group Inc, Intel Capital and Kleiner Perkins Caufield & Byers. For more information visit our site at www.firstlook.com.

About Engage AdKnowledge:

Engage AdKnowledge, a division of Engage, is a leading provider of online marketing management, measurement and optimization services to marketers and advertising agencies. Engage AdKnowledge offers flexible, goal-driven analytic and data mining services, combined with comprehensive outbound campaign management and optimization services. With its unparalleled depth of experience and best-of-class client service, AdKnowledge is a leader in providing unbiased insights into what drives brand awareness and purchase behavior across the Web. Engage AdKnowledge is headquartered in Palo Alto, California, with offices in New York City and London. For sales information, please call 212-302-5300 ext. 504 or visit www.engage.com/adknowledge.

About Engage

Engage Inc, a results-oriented online marketing company and a majority owned operating company of CMGI Inc, provides marketers with media, analysis and technology solutions. Engage's five business divisions, Engage AdKnowledge, Engage Business Media, Engage Enabling Technologies, Engage I/PRO, and Engage Media, combine innovative technology and marketing expertise to help online marketers maximize ROI. Based in Andover, Massachusetts, Engage has European headquarters in London and offices worldwide. For more information on Engage and its divisions please call 877-U-ENGAGE or visit www.engage.com.

Contact Ellen Partal, AdKnowledge PR, 650-842-6597, epartal@adknowledge.com or Kathleen Kreis, Engage PR, cell 919-624-0492, kathleen@engage.com or Beth Luterman, FirstLook.com, 818-385-2000.