Osage iXi Introduces Osage iMart and iSight

Osage iXi, a division of Osage Systems Group Inc, introduced the Osage iMart and the Osage iSight products. These innovative Business Intelligence tools bring unprecedented operational and management power to Web site owners.

Osage iMart is a proprietary data mart that seamlessly captures and records detailed eBusiness activity. Osage iMart collects both click-stream and customer relationship management (CRM) data. Osage iSight is then employed to analyze and "mine" iMart data.

iMart and iSight are part of the Osage i4 series of business-to-business eCommerce solutions. Also in the fully integrated Osage i4 solution set is Osage iCatalog and Osage iLink.

In making the national announcement, Osage Chief Executive Officer Phil Carter stated, "Osage iMart and iSight will literally multiply the potential of any commercial Web site and provide the intimate Web-shopper intelligence that is necessary to optimize the site and fully capture its profit potential."

Osage iMart enables businesses to capture, in line, all pertinent eBusiness activity. This includes data about Web visitor entry and exit points, duration of stay, and browsing and buying patterns. Osage iMart provides access to behavioral, transactional, and historical data.

The product is targeted at mid-tier businesses that view eCommerce as a significant distribution channel for their products and services and want to dramatically increase their ability to make marketing and site management decisions based on actual site user behavioral data.

iMart is designed specifically for companies that want to maximize eCatalog sales by understanding and influencing current and prospective customer Web site patterns and behavior.

Osage iSight contains over thirty predefined analytics that provide the intelligence necessary to attract, retain, and grow a valuable base of eCustomers. In addition to the predefined analytics, iSight provides extensions and application interfaces that incorporate iSight into existing analytical tools.

"The value of these tools is immeasurable for those businesses looking to effectively and profitably engage in eCommerce," noted Mike Ehrensberger, head of development for Osage iXi.

"One of the unique and underutilized benefits of eCommerce transactions is the ability to easily collect extensive information about the Web activity and habits of the casual browser and the paying consumer. The amount of available customer data is increasing exponentially as the volume of online business continues its dramatic growth.

"These are the perfect tools to quickly capitalize on these conditions. The Osage iMart and iSight products provide a sophisticated and complete solution for capture, storage and analysis of valuable eCommerce data. Understanding and using this data to make timely and informed decisions are the keys to success in the eBusiness world."

About Osage

Osage Systems Group, www.osage.com, designs, implements and supports eBusiness solutions for the Networked Economy.

With a comprehensive and fully integrated set of eBusiness capabilities, Osage strategically links infrastructure, integration, information, and intelligence. Osage partners, including Sun Microsystems, Cisco, Veritas, IBM, and Oracle, provide the industry-leading technologies that help shape Osage solutions, enabling customers to achieve a powerful Internet presence.

Osage is the intelligent path for business leaders to follow in order to achieve optimum results in the robust, Web-centered environment.

Contact Osage Systems Group Inc, Karina Forbes, 602-241-5680, karina.forbes@osage.com.