SPSS ADDED TO LOYOLA UNIVERSITY BI CURRICULUM

Underscoring the value of data mining in today's business world, Loyola University Chicago's Graduate School of Business will include the Clementine data mining solution from SPSS in its curriculum this fall. Graduate and continuing education students working toward a Data Warehousing and Business Intelligence Certificate at Loyola's Wilmette and Water Tower campuses will learn data mining principles and get hands-on instruction in the use of Clementine.

"No matter what your business is, the key to increased profitability is better understanding of your customers," said John Woods, SPSS education alliance coordinator. "Organizations as diverse as the U.S. Department of Defense and LensCrafters use Clementine to gain this understanding through data mining. By learning how to use Clementine to more effectively meet customers' needs, Loyola's students will be better prepared to enter the business world."

Emerging dot-coms--as well as Fortune 500 companies--face the challenge of trying to differentiate themselves, establish brand awareness and build lasting customer relationships. While a nearly endless stream of data is available from sources such as Web logs and customer call centers, companies must be able to take full advantage of this information. By identifying patterns in customer behavior and predicting customer needs, data mining solutions such as Clementine help organizations gain a competitive edge.

"Our mission is to give students the information management and advanced technology skills needed to succeed in 21st century jobs," said Linda Salchenberger, director of Loyola's Center for Information Management and Technology and associate vice president for academic affairs. "We include leading technology solutions in our curriculum to give our students the advantage of hands-on experience. Clementine's user-friendly interface, powerful modeling capabilities and position as one of the top data mining solutions made it a clear choice for our data mining course. We will also make Clementine available to students and faculty for teaching and research in all of our programs, including mathematics, computer science, education and healthcare."

About Clementine

Clementine helps organizations discover effective solutions to business problems through in-depth understanding of data. Clementine takes a visual approach to data mining, creating a stream--a map of the entire data mining process--through which data flows. This visual approach makes it easy to interact with data and takes advantage of the user's specific business knowledge to build powerful predictive models.

Clementine was the first enterprise-strength data mining product aimed at business users and is consistently acknowledged by users and analysts as the leading visual rapid modeling environment for data mining. More than 300 organizations worldwide use Clementine, including British Telecommunications, Reuters, Unilever, Provident Financial, Raydium and e-Dialog.

Clementine has established a leading position in the data mining market, and is in use in a wide range of industries including finance, retail, telecommunications, health care, utilities, broadcasting and government. Specific applications include demand prediction, customer profiling, risk assessment, turnover forecasting, process optimization, fault pre-emption and fraud detection.

About Loyola's Data Warehousing / Business Intelligence Certificate Program

In this 30-week, 5-course certificate program offered through Loyola's Center for Information Management and Technology ( www.cimt.luc.edu ), managers will learn how business intelligence techniques can help to organize and make the most of the data that exists in corporate transaction databases. Students will develop a data warehouse using Oracle 8i Discoverer and Express OLAP software and use business intelligence tools including Clementine. The program is offered at Loyola's Mallinckrodt campus in Wilmette or at Loyola's new high-tech center at the Water Tower campus. All classes transfer into other Loyola graduate programs, including the MBA and Master of Science in Information Systems degree programs. More information is available at 312-915- 6120 or dw-cert@luc.edu.

About SPSS Inc

SPSS Inc enables organizations to develop more profitable customer relationships by providing analytical solutions that discover what customers want and predict what they will do. The company delivers analytical solutions at the intersection of customer relationship management and business intelligence. SPSS analytical solutions integrate and analyze market, customer and operational data in key vertical markets worldwide including: telecommunications, health care, banking, finance, insurance, manufacturing, retail, consumer packaged goods, market research and the public sector.

Headquartered in Chicago, SPSS has more than 40 offices, over 900 employees and 1999 revenues of $142 million. The company also has won the following awards: No. 70 on Forbes 1999 list of the "200 best small companies" and as the 22nd most profitable company on the Nasdaq exchange by Equities magazine; 1999 World Class Solution award in business intelligence and named "best decision support system for business intelligence" in the 1999 RealWare award competition; No. 14 in DM Review's 1999 Data Warehouse Top 100; placed No. 16 on the 2000 Soft-letter 100, a ranking of the top 100 personal computer software companies in the United States; and No. 115 in the 2000 Software 500, a ranking of the world's largest software vendors by Software Magazine. For more information, visit www.spss.com.

About Loyola University Chicago and the Graduate School of Business

For nearly five centuries, Jesuits have been educating men and women for positions of leadership in business, government and the professions. One of 28 Jesuit institutions in the nation, Loyola University Chicago emphasizes excellence in undergraduate and graduate education and research, with its nine colleges and nationally ranked Medical Center.

The Graduate School of Business of Loyola University Chicago is proud to be a part of this tradition. It has provided the main theme for the School's mission of providing excellent business education and educating the whole person. The GSB supports the Jesuit ideals of striving for excellence, searching for truth, and living for others; fostering excellence in teaching and scholarship; striving to train students to be ethically minded and socially responsible; and appreciating and valuing cultural and religious diversity.

Loyola's Graduate School of Business is consistently ranked in the top 10% of the more than 700 U.S. business programs. In particular in 1999, Loyola was ranked: 17th among part-time MBA programs in the country by U.S. News & World Report; among the top three business schools in the Chicago area by Princeton Review; among the top 50 business schools in the U.S. by the Business Education Commission; and among the top 80 business schools in the U.S. by Princeton Review. For more information, visit: www.gsb.luc.edu.

Contact SPSS Inc, Susan Kalell or Matthew Martin, 800-525-4980, pr@spss.com or Loyola University Chicago, Linda Salchenberger, Ph.D., 312-915-6184, lsalche@luc.edu.