Angara Unveils Angara Reporter for E-Marketing

Angara, a leading provider of online marketing services, announced the availability of Angara Reporter, a new hosted service that enables e-marketers to better understand the attributes and behavior of anonymous Web site visitors. Angara Reporter examines trends in online shopping habits to provide consumer-centric e-businesses with critical insights into unknown visitors and provide relevant marketing metrics to improve customer conversion rates.

Unlike traditional Web site analysis tools, which simply process Web log files, Angara Reporter delivers answers to crucial e-marketing questions and enables on-the-fly adjustments to online marketing programs and merchandising strategies. By leveraging Angara's online targeting network of anonymous profiles, the service offers a more complete view of online customer conversion and enables e-marketers to quickly identify opportunities and take appropriate action.

Delivered through a hosted ASP model, this new e-marketing application requires no software installation and can be activated within hours ­ allowing e-businesses to quickly measure the effectiveness of their Web site content across diverse consumer groups, and deliver measurable results while maintaining consumer privacy.

Fogdog Sports, the nation's leading online sporting goods store, is using Angara's reporting service to better understand its Web site visitors and more effectively merchandise to them. "Angara's reporting capabilities provide us with unique perspectives on our anonymous Web site visitors," said Adam Berenstein, retention marketing manager at Fogdog Sports. "The in-depth demographic and geographic analyses provided by Angara will enable Fogdog to optimize our online and offline marketing efforts."

It is estimated that a new Internet user logs on for the first time every 1.6 seconds. In addition, Forrester Research estimates that of those new users, 11 million will shop online for the first time this year. This rapid expansion in online shopping requires marketers to better understand the demographics and lifestyle attributes of their first time Web site visitors. Angara Reporter provides the necessary analyses and tools for developing a comprehensive merchandising strategy to address the growing diversity of online users.

"For consumer-centric e-businesses, there is a growing need to improve Web site relevancy and appeal to online visitors, while trying to maximize marketing initiatives to convert first-time browsers into buyers," said Rich Clayton, vice president of marketing at Angara. "The addition of Angara Reporter to our suite of services, provides e-businesses with solutions that add a new dimension to their understanding of Web site visitors and the overall dynamics of the entire customer lifecycle ­ positively impacting both top line revenue growth and profitability for these companies."

Angara's suite of online marketing services for improving customer conversion, which includes Angara Reporter and Angara Converter, enables e-businesses to quickly analyze consumer shopping activities and adjust merchandising plans in real-time. The combined solution helps e-businesses target online messaging and content to facilitate a superior experience for Web site visitors, resulting in better depth of messaging and dramatically improved customer conversion rates, while significantly reducing the cost to acquire new customers.

Key Features and Functionality

Built using a standards-based platform, Angara Reporter is a hosted application service that provides the scalability necessary for large enterprises, while remaining affordable for smaller, high-growth e-businesses. Key features and functionality of the service include:

• Anonymous Visitor Insight ­ provides a new dimension in understanding Web site visitors by delivering insights into the demographic and geographic attributes of anonymous Web site visitors. With this information, online marketers can easily determine the relevancy of Web site content for diverse consumer groups.

• Actionable Information ­ provides answers to critical e-marketing questions relating to the demographic trends and purchasing habits of Web site visitors. Angara Reporter enables consumer-centric e-businesses to better understand the dynamics and leverage points of the customer conversion pipeline, and develop marketing programs to improve customer conversion rates.

• Same Day Activation ­ as a hosted e-marketing service, there is no software to install and the service can be configured in a matter of hours. Unlike traditional software-based reporting applications that take months to install and configure, the rapid implementation of Angara Reporter significantly reduces the time to ROI.

• Privacy Conscious Solution ­ utilizing Angara's online targeting network, Angara Reporter provides analysis based only on anonymous profiles. These profiles contain no personally identifiable information and Angara offers consumers an easy opt-out option if they prefer not to participate.

Availability

Angara Reporter is available immediately. The service is provided on an annual subscription basis starting at $5000 per month. For more detailed subscription pricing information, please contact Angara at sales@angara.com or 888-952-5200.

Contact Sara Nicole Combs, GCGi, 617-451-0021 x10, scombs@gcgpr.com.