HookMedia Announces Addition of a New Data Analytics Group

HookMedia Inc, a leader in digital media management and data analysis, announced the addition of a Data Analytics Group. This new service will provide online marketers with actionable insights into their clients' and prospects' behavior.

The Data Analytics Group delivers the data-centric business intelligence necessary to improve marketing campaigns through a better understanding of client and prospect behavior. They use data mining and modeling techniques based on advanced artificial intelligence and machine learning to identify and define patterns in behavior. The intelligence gathered from these patterns drives the decision-making process behind marketing campaigns to improve their return on investment.

Heading up this new group is Gerry Price, vice president, director of analytic services. Price comes to HookMedia with over fifteen years of experience in the area of data analytics and machine learning theory, most recently as senior vice president of data analytics for Pamet River, Inc.

"The results alone explain why we love working with Gerry and his group," said Karen Hayes, senior manager of direct mail and database, Fannie Mae Foundation. "Thanks to their data analysis, we were able to target some very hard-to-reach demographic groups and keep our costs contained along the way."

"The Data Analytics Group is a critical piece of HookMedia's strategy," said Don Epperson, president and founder. "We are committed to leading the market with solutions for sophisticated marketers in the digital world. HookMedia is now able to offer an end-to-end solution that includes digital media management, data analysis, research-driven consulting services."

About HookMedia Inc

HookMedia, with offices in Atlanta and Boston, specializes in online media planning, placement, tracking, reporting and optimization. Founded in 1998, HookMedia provides its services directly to advertisers nationwide and acts as a capabilities partner to creative and technology solutions providers. HookMedia's clients include BlueCross/BlueShield of Massachusetts, EMC, Family Education Network, Fannie Mae Foundation, Jones International University, PricewaterhouseCoopers, SmarterKids.com, and the TJX Companies, among others. HookMedia's agency partners include Adair-Greene, Gearon Hoffman, Interactive Planet, Mullen, PARTNERS & Simons, PJA\Ultra, and Pro Media Inc, to name a few.

Information about HookMedia's interactive services can be found at www.hookmedia.com, or by calling 800-338-4665. Offices are located in Boston and Atlanta.

Contact PAN Communications, Nicole Wolf, 978-474-1900, nwolf@pancomm.com.