e-Dialog Adopts SPSS Analytical Solutions

Getting the right message to the right person is the key to successful direct marketing - especially when the message is delivered through e-mail. To optimize companies' e-mail marketing efforts, SPSS announces that e-Dialog, innovator in precision e-mail marketing services, has selected SPSS analytic software, including Clementine, the data mining workbench, and SPSS 10.0 for statistical analysis, to extend its client services.

"We have successfully implemented e-mail marketing programs for organizations like the NFL and Ticketmaster," said Michael Wexler, director of research for e-Dialog. "Now, to build on that success, we're working with SPSS to further broaden the scope of our relationships with customers. Using SPSS' analytical strength, we can better target our clients' customers while protecting their privacy. We can more accurately evaluate programs and more precisely predict how a program will be received."

"Data mining and direct marketing have long been a natural fit," said Anne Stern, SPSS senior industry marketing manager. "Companies today use a variety of tactics, including e-mail marketing, to develop more profitable relationships with customers. To achieve these relationships requires an understanding of what customers want and how they are likely to behave. Data mining provides the analytical muscle to develop this level of customer intelligence."

e-Dialog's precision e-mail marketing services enable companies to reach customers on an individual level through e-mail. With SPSS' analytics, eDialog can efficiently and accurately evaluate customer profiles and online purchasing behaviors to ensure that the right messages are reaching the right individuals. The company will also use this software to evaluate the success of each program and develop increasingly targeted follow up campaigns.

About e-Dialog

e-Dialog is the innovator in Precision E-mail Marketing services that help companies establish powerful, two-way relationships with their customers and prospects. e-Dialog's team of experienced direct marketers manages every phase of an e-mail marketing program, including strategic planning, creative design, campaign execution, inbound response management, and data analysis. The company's precision-based approach takes permission marketing to the next level, combining e-mail marketing expertise with responsible use of proprietary personalization and custom publishing technologies to deliver highly targeted communications that delight recipients. The result has been dramatic returns-on-investment for world-class e-Dialog clients such as the NFL, Ticketmaster, Harvard Business School Publishing, and Doubleday. For more information, visit www.e-dialog.com.

About SPSS Inc

SPSS Inc enables organizations to develop more profitable customer relationships by providing analytical solutions that discover what customers want and predict what they will do. The company delivers analytical solutions at the intersection of customer relationship management and business intelligence. SPSS analytical solutions integrate and analyze market, customer and operational data in key vertical markets worldwide including: telecommunications, health care, banking, finance, insurance, manufacturing, retail, consumer packaged goods, market research and the public sector.

Headquartered in Chicago, SPSS has more than 40 offices, over 900 employees and 1999 revenues of $142 million. The company also has won the following awards: No. 70 on Forbes 1999 list of the "200 best small companies" and as the 22nd most profitable company on the Nasdaq exchange by Equities magazine; 1999 World Class Solution award in business intelligence and named "best decision support system for business intelligence" in the 1999 RealWare award competition; No. 14 in DM Review's 1999 Data Warehouse Top 100; placed No. 16 on the 2000 Soft-letter 100, a ranking of the top 100 personal computer software companies in the United States; and No. 97 in the 1999 Software 500, a ranking of the world's largest software vendors by Software Magazine. For more information, visit www.spss.com.

Contact SPSS Inc, Nicole Junas, 800-525-4980, pr@spss.com or e-Dialog, Jim McNulty, 781-372-3326, jmcnulty@e-dialog.com.