Technology Credit Union Chooses Fiserv InformEnt

Fiserv Inc announced that it will install its InformEnt data warehouse at Technology Credit Union in San Jose, California.

"By tracking member activity and measuring it against profitability, the InformEnt system will allow us to conduct trending analysis as well as enhance our report capabilities from monthly to weekly updates," said Ken Burns, CEO of Technology Credit Union. "In addition, real-time analysis of member information is available and can be transmitted to our representatives using the KnowledgeShare feature."

KnowledgeShare is the delivery component of the InformEnt solution that enables business users to harness, navigate and understand vast volumes of customer data in real-time without the delays or complexities associated with traditional query tools. In addition, it can help target the most appropriate audience, analyze promotion performance, determine the least and most profitable customers, categorize customers for direct marketing initiatives and improve overall business performance.

With the Fiserv InformEnt data warehouse system in place, Technology Credit Union can improve member service; analyze financial and operational performance to identify revenue generation and expense reduction opportunities; model the impact of proposed product and organizational changes; pinpoint members with the greatest need and profit potential; identify cross-sell and up-sell opportunities; and monitor purchasing trends and marketing campaign performance.

Fiserv InformEnt is a complete enterprise-wide data warehouse/information management solution that collects and transforms data from diverse systems into a single source for comprehensive, timely, accurate and easy-to-use information on customers, products and profitability. The InformEnt solution distinguishes itself from competing data warehouse offerings by including all the software and hardware necessary to customize, manage and use a data warehouse. The system's pre-designed, enterprisewide data model and its complete set of pre-integrated software and hardware speed deployment and reduce the risk and investment typically associated with data warehouse implementation.

In addition, the total integration of the InformEnt system with the credit union's SUMMIT Spectrum core processing system allows access to member and account profile information drawn from the SUMMIT Spectrum databases. By aligning with multiple systems, InformEnt positions itself to integrate bestof -breed solutions in order to help clients respond successfully to the ever-changing demands of the financial services industry.

"Technology Credit Union's selection of the InformEnt system validates our position that a fully integrated solution delivers the highest return on a data warehousing investment," said Paul Brammeier, president of the Fiserv InformEnt business unit. "By pulling together all the components required for customized deployment and ongoing management and use, the Fiserv InformEnt solution shields clients from typical warehouse development risks and allows clients to capitalize on its returns: enterprisewide analysis and fully informed decision making."

"We are impressed by the immediate value that the InformEnt system makes possible," Burns added. "In addition, it will allow us to fine-tune member interaction and experience, improve management reporting, and sharpen staff awareness regarding identifying members and their needs."

Since 1993, the InformEnt solution from Fiserv has been delivering informed decision-making, tangible revenue generation and measurable expense reduction to financial organizations throughout the country. InformEnt can be found on the Internet at www.informent.fiserv.com.

Technology Credit Union, a $680 million asset member organization, is headquartered in San Jose, California.

Fiserv Inc is an independent, full-service provider of integrated data processing and information management systems to the financial industry. As a leading technology resource, Fiserv serves more than 10,000 financial services providers worldwide, including banks, broker-dealers, credit unions, financial planners/investment advisers, insurance companies, mortgage banks and savings institutions. Headquartered in Brookfield, Wisconsin, Fiserv also can be found on the Internet at www.fiserv.com.

Contact Fiserv InformEnt (Fiserv Pittsburgh), Paul Brammeier, 412-577-3000, or Fiserv Inc, Chuck Doherty, 262-879-5966.