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The Idea Machine: Sun Microsystems

IN THIS ISSUE

HOW MUCH SHOULD DATA MINING TECHNOLOGY AUTOMATE?
DATA WAREHOUSES AND DATA MARTS: A DYNAMIC VIEW
NCR HELPING SUPPORT US POSTAL SERVICE

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Analysis and Commentary

HOW MUCH SHOULD DATA MINING TECHNOLOGY AUTOMATE?
by Ed Colet
Executive Editor-at-Large Inderpal Bhandari presents a guest editorial by Virtual Gold's Acting Director of Research:
 
Data mining is the ability to automatically discover meaningful patterns hidden in large amounts of data. The process of moving from the initial collection of raw data to the strategic decisions can be viewed as all being within the scope of data mining technology. In this column, I outline how the technologies of data mining have influenced aspects of both data storage and data querying/analysis in positive ways. Because decision-making follows analysis, I also discuss whether automated aspects of data mining can or should be extended to the decision-making process as well.
 
DATA WAREHOUSES AND DATA MARTS: A DYNAMIC VIEW
by Joseph M. Firestone, Ph.D.
In the beginning, there were only the islands of information: the operational data stores and legacy systems that needed enterprise-wide integration; and the data warehouse: the solution to the problem of integration of diverse and often redundant corporate information assets. Data marts were not a part of the vision. Soon though, it was clear that the vision was too sweeping. It is too difficult, too costly, too impolitic, and requires too long a development period, for many organizations to directly implement a data warehouse.
 
EBAY-ED SUPERCOMPUTER MAY BE PUT TO PASTURE
Technology entrepreneur Steve Blank, who founded Ardent Computers and Epiphany and owns a 260-acre ranch on the Northern California coast, won a Cray Research Y-MP C90 supercomputer on eBay with a bid of $45,100.70.
 
CARABUNGA.COM COMPLETES TESTS OF DIRECT MARKETING
Five test dealerships located in different regions of the country were asked to generate a sales, service, or parts promotion using Carabunga.com's Web-based direct marketing technology, after which return on investment (ROI) and response rates were determined. The ROIs ranged from 10:1 to 44:1 -- with response rates as high as 25 percent.
 
COMSHARE CAPITALIZES ON THE HUGE RELATIONAL DB MARKET
Comshare Inc announced at its 18th Annual Users Conference held this year in Phoenix, Ariz., that a large majority of its customers are electing to implement Comshare on centralized relational databases.
 
SHEEN KHOURY JOINS PRIMARY KNOWLEDGE
Underscoring the huge opportunity in the emerging outsourced data warehousing and analysis space, Sheen Khoury, former senior vice president of Strategic Sales for Exodus Communications Inc, has joined Web intelligence services leader Primary Knowledge as its new senior vice president of sales.
 
CAN WE GET AN ACCURATE ACCOUNTING OF WEBSITE VISITORS?
A Web site is a bit like a rowdy party: it's often difficult to tell just how many people have come and gone. But while parties are all about levity, the number of visitors to a Web site is a serious matter. Stock prices rise and fall on visitor counts as dot-coms fight for the Internet audience.
 
MAYFIELD FUND LEADS digiMine's $20 M SECOND ROUND FUNDING
digiMine, an application service provider (ASP) of business intelligence solutions, announced it closed a $20 million Series B round of funding led by venture capital firm Mayfield Fund.
 
MINDBOX OFFICIALLY DEBUTS; PROVIDING AUTOMATED DECISIONING
Doctors rely on years of first-hand experience in diagnoses, and lawyers rely upon documented court opinions and precedents. Now financial services institutions can make automated judgments with the same degree of understanding and complexity by using sophisticated technology from MindBox Inc, recently launched as an independent company.
 
US POSTAL SERVICE SELECTS NCR TERADATA
The United States Postal Service (USPS) awarded the NCR Corporation a three-year contract to provide the USPS "Retail Data Mart" supporting USPS retail operations that include over 20,000 post offices across the country.
 
BUSINESS OBJECTS ANNOUNCES SET ANALYZER 2.0
Business Objects, one of the world's leading providers of e-business intelligence (e-BI) solutions, announced general availability of BUSINESSOBJECTS SET ANALYZER 2.0, the newest version of its groundbreaking set-based analysis tool.

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Action Items

Business Objects Announces Record Performance on RS/6000
Business Objects, one of the world's leading providers of e-business intelligence (e-BI) solutions, announced record-breaking performance statistics of WebIntelligence 2.5 on the IBM RS/6000 SP Supercomputer.

Dirig/Bradmark Deliver Enterprise Management Solution
Following their alliance announcement in June, Dirig Software Inc and Bradmark Technologies Inc announced a complete enterprise management solution that features robust application, database and system performance management capabilities.

SAS Veteran Named President of DataFlux
Tony Fisher, a 15-year employee of SAS Institute, was appointed president of DataFlux Corp. DataFlux, a data quality product provider in Raleigh, N.C., was acquired in June by SAS, a market leader in Web-enabled data warehousing and decision support.

GeoQuest Introduces DecisionPoint for Petroleum Industry
GeoQuest, an operating unit of Schlumberger Oilfield Services, introduces the DecisionPoint information management solution. DecisionPoint connects people and knowledge to dramatically improve decision-making at every key point throughout the exploration and production (E&P) workflow.

HBS Int'l Selects iDecizion for Healthcare BI Support
Visual Numerics Inc, a developer of Web-enabled data visualization, numerical analysis and enterprise software solutions, announced that iDecizion has been selected by Seattle-based HBS International Inc as the data visualization engine of its online exchange for hospitals and other healthcare facilities.

InfoEcho Completes Merger with InFact Data
InfoEcho officials announced that the Carrollton-based information technology company has merged with InFact Data, an information technology professional services firm located in Dallas, Texas. Terms of the transaction were not disclosed. The newly merged company will be called InfoEcho, with Curtis Grant serving as Chief Executive Officer.

InfoRay Announces Strategic Partnership with IQUIP
InfoRay, a leading provider of real-time business monitoring solutions, and IQUIP, a subsidiary company of Cap Gemini Ernst & Young, announced a strategic partnership. With this announcement, IQUIP will become a certified implementation and consulting partner of the InfoRay e-business solution and monitor sets.

Direct Insite/Moore to Offer B2B Internet Billing and DM
Direct Insite Corp (formerly Computer Concepts Corp) a leader in the development of data analysis software technology, and Moore Business Communication Services (BCS), a division of Moore Corporation Limited, a leader in print and digital communications, announced an agreement that offers a fully integrated Data Mining and Electronic Bill Presentment and Payment (EBPP) solution.

Lands' End to Incorporate Unica Marketing Suite
Lands' End, the international direct merchant and a leading Internet retailer, has selected Unica Corporation's Affinium software to automate its catalog campaigns and boost its multi-channel marketing capabilities. Unica is a leading provider of analytical CRM and marketing automation solutions.

MicroStrategy/SAIC Alliance to Provide BI and Narrowcasting
MicroStrategy Incorporated announced a strategic alliance with Science Applications International Corporation (SAIC). Through this alliance, SAIC will provide MicroStrategy's business intelligence and narrowcasting capabilities to both commercial and government customers.

Mercari Adds Metastream 3D Visualization Technology
Mercari Technologies announced plans to add visualization capabilities to InitiaLink and their entire suite of merchandise technology applications. Engineered by Mercari and powered by the award winning Metastream technology, the visualization application is a first-of-its-kind and closes a long-standing gap that has existed with merchandise technology.

Metagon Offering Free DQbroker Evaluation Download
Metagon Technologies LLC, the enterprise data integration innovator, announced that its flagship product, DQbroker is now available for free evaluation as a download from the Metagon Web site.

MindfulEye.com Partners with Microsoft Canada
MindfulEye Inc announced a partnership between its subsidiary, MindfulEye.com Systems Inc, and Microsoft Canada Co under the Canadian Rapid Deployment Program, a local initiative which, together with the Microsoft Corporate Program, launches the new Microsoft SQL Server 2000.

NetCurrents Launches Nasdaq-100 Sentiment Monitoring
NetCurrents Inc announced that it has launched a unique free service on its corporate Web site -- netcurrents.com -- that monitors in real time positive, negative or neutral Internet sentiment shared by online participants about individual companies in the Nasdaq-100 Index.

Newtec/Seagate to Provide a Sophisticated Reporting Solution
Newtec Inc, a leader of Business Intelligence Services has signed a partnership agreement with Seagate Software to integrate Crystal Reports with Newtec's MultiMart Enterprise DataWarehouse.

e.Intelligence to Host and Deploy nQuire Suite
e.Intelligence Inc and nQuire Software Inc announced that e.Intelligence will integrate interactive information access and analytics from nQuire into its hosted collaborative business planning and forecasting solution.

promoOrder.com/PPAI to Develop DW for $15B Industry
promoOrder.com and Promotional Products Association International (PPAI) announced an agreement in principle to jointly develop a massive data warehouse for the $15 billion promotional products industry.

SAS and MERANT Partner to Enhance SAS DW Solutions
SAS Institute and MERANT announced that SAS will integrate MERANT's data access technology, DataDirect, with SAS' data warehousing solutions to provide enhanced access to Microsoft SQL Server from UNIX platforms.

ShowCase Corp Offering Reasonable Analytics Insight
ShowCase Corporation, a leading provider of Enterprise Intelligence solutions, announced the general availability of its new Analytics Insight software application as a proven and fully integrated, end-to-end data warehouse and business intelligence (BI) solution for IBM AS/400 users.

Silvon Software Unveils Suite of Analytic Apps
Silvon Software Inc announced the availability of Stratum - an integrated suite of analytic applications designed to help supply chain companies strategically plan, analyze and manage the performance of their sales, marketing, manufacturing, procurement, e-business, financial and customer- focused operations.

New Version of SQL-GUY from Database-GUYS Inc
Database-GUYS Inc announced the general availability of Version 2.10 of SQL- GUY, their performance management tool for DB2 UDB UNIX that provides instantaneous real-time analysis of the most costly SQL statements in any workload mix.

TANTAU Sells InfoCharger DM Technology to Accrue SW
TANTAU Software Inc, a leading provider of software and services that enable companies to conduct mobile ecommerce (m-commerce), sold its InfoCharger technology to Accrue Software Inc last month.

NCR to Unveil Complete Teradata Certified Professional Prog
After a highly successful launch at the 1999 NCR PARTNERS User Group Conference, where hundreds of attendees accepted the challenge to be among the first Teradata Certified Professionals, NCR announced that it has released the sixth and final core exam of the Teradata Certified Professional Program.

Trucking Company Purchases Hummingbird's Genio Suite 4.0
Hummingbird Ltd, a world-leading enterprise software company, announced that Trimac, a premier bulk hauling and trucking company in North America, has purchased Hummingbird's Genio Suite 4.0.

Tidestone Ships Formula One for Java 8.0
Tidestone Technologies Inc shipped an upgrade to its Formula One for Java reporting and analysis tool that will ease the integration of its spreadsheet engine with outside data sources.

Catastrophe Model Estimates Annual Thunderstorm Losses
Applied Insurance Research (AIR) announced the release of a new severe thunderstorm model for the United States. The model incorporates sophisticated statistical techniques and the most current information about thunderstorm risk in the U.S.

Meta Releases WorkForecaster for Operations Managers
Meta Software Corporation announced the release of its operations management tool, WorkForecaster. WorkForecaster provides operations managers with a rapid way to analyze the impact of changes in work volumes and/or staff schedules.

WSi's iaNett Launches Theme Based Search Engine
iaNett Internet Technologies, a developer of Internet business-to-business products, is pleased to announce the launch of its newly developed Theme Based Search Engine.

XYZFind Corp Inks OEM Contract with mindwrap inc
XYZFind Corp, developers of a new search and query engine for XML content, announced an OEM agreement with mindwrap, inc, an industry leader in digital content management solutions.

Hewlett Packard: Technical Computing Solutions

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