SHEEN KHOURY JOINS PRIMARY KNOWLEDGE

Underscoring the huge opportunity in the emerging outsourced data warehousing and analysis space, Sheen Khoury, former senior vice president of Strategic Sales for Exodus Communications Inc, has joined Web intelligence services leader Primary Knowledge as its new senior vice president of sales, effective Monday, September 11th. Peter Adams, CEO, Primary Knowledge, commented, "Sheen's accomplishments at Exodus are legendary, and we're thrilled to have him join the Primary Knowledge management team as we continue to make significant strides in the Web intelligence industry."

As the senior vice president in charge of Primary Knowledge's entire sales operations, Khoury's main focus will be on developing new client relationships and supporting the Company's existing customers. Khoury, who joined Exodus in 1996, has an extraordinary track record. In just four years, he built out Exodus' global strategic sales staff from 1 to 100, securing one third of the Company's annualized revenue. Under Khoury's leadership, Exodus' largest enterprise customers were acquired, representing approximately 25% of the entire Fortune 500.

Commenting on his move, Khoury said, "Four years ago, I saw the writing on the wall in terms of the necessity of outsourced infrastructure systems, and Exodus has proven to be one of the greatest success stories of the Internet sector. To me, Primary Knowledge represents the same level of opportunity. With the increasingly massive data volumes facing the average Internet marketer, outsourced data management and analysis will be equally as mission-critical in the very near future. And because Primary Knowledge is the only service provider in the space offering a best-of-breed, end-to-end data warehouse and analytics solution, they are solely poised to dominate the market. I'm excited to join this visionary organization."

Khoury's departure from Exodus to join forces with Primary Knowledge reflects what many in the industry are seeing as the emergence of outsourced data management as a highly strategic niche within the e-business services industry. In fact, Jupiter Communications recently reported that the outsourced service model is the key to successful data analysis for Internet businesses. In its report, Usage Analysis: Refining and Managing User Data, Jupiter stated, "To avoid being crushed by an increasing volume of data over the next 12 months, Web ventures must outsource usage analysis infrastructure to a third party provider." Additionally, Jupiter's recent report, "The Personalization Chain", stated, "Web ventures without the time or patience necessary for an [in-house] best-of-breed solution should look to data application service providers (ASPs) such as Primary Knowledge ... for data aggregation and analysis."

About Primary Knowledge

Primary Knowledge is a leading e-business intelligence service that enables Internet companies to optimize their business -- one customer at a time. The Company's two outsourced solutions -- Primary Knowledge for e-Commerce and Primary Knowledge for e-Content -- include comprehensive data management services, analytics and targeting tools that are tailored to each distinct business model. Because Primary Knowledge offers a subscription-based, turnkey service, it removes the major barriers that e-businesses face in optimizing ROI: lack of in-house technology, analytical expertise, and time. Primary Knowledge is headquartered in New York City and can be contacted at www.primaryknowledge.com or 212-233-2110.

Contact Norma Romeo of DEF PR, 212-779-7779, for Primary Knowledge.