I-Impact LAUNCHES MarketDrive FOR E-BUSINESS

I-Impact Inc, a leading provider of e-business analytics software, unveiled its flagship product, MarketDrive, the first practical application of Impact Analytics for e-businesses. Businesses today are faced with too much raw data and too little time to make it useful, creating a hindrance to their success. Using MarketDrive, e-business executives can better understand the metrics that drive the performance of their companies by predicting the impact of their decisions on the overall financial health of the organization before executing costly plans. MarketDrive enables e-businesses to expand their customer base, better execute product development plans, and increase sales and profits.

"Imagine the power of knowing today what will happen tomorrow," said Marc Barach, president and CEO, I-Impact. "Most e-business performance software today takes a rear-view approach and simply generates an abundance of reports. In the best of cases, it analyzes what has already happened. But knowing how your strategies and decisions today will impact the future performance of your business is a powerful advantage - enabling the likely success of business initiatives before they are even implemented."

Understanding e-business data and making it actionable is enabled by a new approach to business analytics. Impact Analytics uses high-end, predictive, statistical techniques to analyze cross-organizational data and produce meaningful answers to the most pressing questions affecting businesses today. Overall, it enables e-business executives to see the impact of their decisions on revenues and profits. While most existing e-business performance software takes a "stovepipe" approach by tracking single aspects of the business, the real answers to e-business success involve multiple components - including customer retention and attrition, marketing effectiveness, product pricing and profitability.

"The overall performance of a business is the result of countless decisions made that impact the major processes of an organization. Analytic applications help to analyze business performance, but most are limited in their scope to a particular function. Efficient data analysis from all of the necessary sources pertaining to a business process is absolutely crucial in making optimal decisions," said Henry Morris, vice president for Data Warehousing and Knowledge Management research at IDC. "MarketDrive's approach considers data across business functions, providing a manager the ability to make decisions based on a more complete business picture - an advantage that significantly enhances a business' success."

MarketDrive currently targets three key industries - e-retail, on-line financial services, and community and vertical portals - by helping to answer the questions that significantly impact the success of an e-business, including:

• How can we predict and reduce customer attrition?
• What is the long-term profitability of a particular product-pricing model?
• What payoff can we expect from a particular partnership?

MarketDrive is designed to be integrated into existing computing environments and to extract data from a wide range of third-party software, such as CRM systems, data warehouses, operational systems, databases, and Web servers, allowing businesses to leverage prior data management investments.

The Impact So Far - A Customer's Story

Red Gorilla, an application syndication company for the Media Metrix 500 and other high-traffic Web sites, turned to I-Impact's MarketDrive to help define the efficacy of its marketing campaigns.

"Often, the effectiveness of a given marketing initiative can be difficult to measure. To insure that our marketing efforts were as effective as possible, we looked for a tool that would tightly manage our marketing funds to yield the highest conversion and adoption rates possible," said John Witchel, CEO and founder, Red Gorilla. "MarketDrive has enabled us to significantly increase the effectiveness of our online sales and marketing campaigns by analyzing what was really working and what we needed to change to successfully reach our target customers. Today, Red Gorilla enjoys one of the highest conversion rates in the industry."

MarketDrive Availability and Pricing

MarketDrive is available immediately through I-Impact. Pricing varies based on customers' specific implementation, customization, and consultation needs.

I-Impact Inc

I-Impact, headquartered in San Francisco, Calif. with R&D facilities in Petach Tikva, Israel, is a leading provider of e-business impact analytics. IImpact' s MarketDrive and its suite of analytical applications allows companies to measure, model, predict and implement informed decisions about future economic and operations performance. I-Impact's customers cut across multiple vertical industries, with a focus in retailing and financial services, and its partners are among the world's leading technology vendors, including Oracle and Microsoft. The company provides sales and service in North America and a growing network of partners worldwide. Additional information about I-Impact can be found at www.i-impact.com.

Contact I-Impact Inc, Sara Thornton, 415-402-0230, sara@i-impact.com or FitzGerald Communications Inc, Jennifer Reinhard, 415-677-0203, jreinhard@fitzgerald.com.