NETGENESIS LAUNCHES NetGenesis 5, E-METRICS SOLUTIONS SUITE

NetGenesis Corp, a leading developer of e-customer intelligence solutions, announced the availability of the NetGenesis 5 E-Metrics Solutions Suite, a revolutionary analytic platform that provides unprecedented flexibility and power for business decision-makers. NetGenesis 5 delivers on a Web-based architecture, enabling decision-makers access from anywhere to a truly panoramic view of their e-business.

NetGenesis 5 delivers E-Metrics, a complete suite of actionable business-oriented analytics that provide immediate access to relevant information modeled around the customer lifecycle. Through new out-of-the-box E-Metrics reports and Analytic Consulting Services, NetGenesis is helping e-businesses identify the new Web metrics that tie the online world with the offline world. E-Metrics help e-business decision-makers with readily actionable techniques and accurate formulas for transforming customer data into measurable competitive advantage.

"E-Metrics is the language of the new economy that enables e-businesses to turn raw customer data into decision-making power," said Larry Bohn, president and CEO of NetGenesis. "No other company offers such a complete analytic solution for giving decision makers an actionable view into their data. NetGenesis 5 empowers business managers to make real-time and strategic decisions and take immediate action based on the results, whether it's understanding promotion effectiveness, predicting future customer purchase behaviour, or optimising partner channel effectiveness."

NetGenesis 5 E-Metrics Solutions Suite -- Next Generation Customer Relationship Management

One of the biggest challenges facing online businesses today is that there is no effective solution for connecting its Web presence to the rest of the organization to view customers within the context of the entire business.

Today's businesses demand a complete view of customers across online and offline channels; a modular and flexible architecture that fits into existing enterprises and leverages existing applications; an easily extensible architecture that can grow and be customised to meet business needs; a new language that connects the e-world with the offline world; and the ability to turn intelligence about customers into immediate action.

The NetGenesis 5 Solutions Suite enables end-to-end, closed loop marketing management through new system building blocks, comprised of the NetGenesis E-Customer Intelligence Platform, Extension Application Solutions, PartnerEnabled Solutions, and Strategic Consulting Services.

"NetGenesis 5 goes beyond count-the-clicks to offer count-the-money capabilities," said Guy Creese, Senior Analyst at the Aberdeen Group. "Given the increasing emphasis on profitability in the online world, this is a bottom-line orientation that is sorely needed. At the same time, the company does not neglect technologists; NetGenesis 5 uses a flexible Web-based architecture that can adapt to the many configurations used by e-businesses today."

"At iCAST it is critical that we understand and quickly respond to our customers' entertainment needs. Through measuring and analysing our Web data, we are able to answer critical questions such as what content is most and least popular and what our users are looking for," said Sarah Webber, Analytics Manager at iCAST. "We chose NetGenesis because its analytical solution provides a robust platform for answering those questions and because it is a highly scalable solution that meets and will grow with our high volume demands."

NetGenesis E-Customer Intelligence Platform - New Capabilities InfraLens

InfraLens is a dashboard to an organisation's e-business. Through a flexible, fully-integrated Web-based interface, InfraLens makes E-Metrics about customers readily accessible, empowering a wide community of end users in an enterprise to efficiently make the business decisions they need to make based on relevant, accurate information.

InfraLens offers:

• Unprecedented analytic flexibility to quickly hone in on the information organizations need with dynamic "slice and dice" and twist and turn OLAP capabilities
• Personalised reporting
• Out-of-the-box E-Metrics reports
• Privacy-enabled reporting
• Analysis of Web activity coming from WAP-enabled devices
• A readily deployable platform for Application Service Providers (ASPs)

"NetGenesis 5 Infralens makes it easy to deploy the reporting interface to everyone in the organization," said Sarah Webber of iCAST. "This puts the intelligence directly in the hands of those making the decisions."

High-Scale Architecture

NetGenesis 5's high-scale architecture handles large, heavily trafficked Web sites with more than twice the scalability of the prior platform. A sophisticated n-tier architecture allows the most trafficked e-businesses to leverage massive amounts of online and offline data for complete analysis.

NetGenesis 5 is built for enterprise-wide report development and deployment, and based on state-of-the-art technology such as Web based OLAP, support for XML, and Java-based analytic extension modules.

An Open Extensible Platform with The NDK (NetGenesis Developers Kit)

The NDK (NetGenesis Developer Kit) extends the value of the core NetGenesis platform by providing the foundation for analytic extensions. The NDK also enables seamless correlation of data from other online and offline sources such as customer data from transaction histories, profiles and marketing campaign data, as well as third-party application data, which can be correlated with online behavioural information to give e-business decision-makers the most complete view of their online enterprise. No other e-business analytic solution provides this seamless data correlation and reporting capability.

Extension Application Solutions Offerings

NetGenesis 5 provides a rich platform for advanced analytic extension solutions.

CartSmarts is an award-winning application that runs on top of the NetGenesis 5 core platform, providing complete interactive reporting and analysis with an e-retail orientation. With CartSmarts, companies conducting commerce on the Web can fully understand how segments of visitors transition from browsers to buyers on their sites. Browsers, first time buyers, repeat buyers, purchase frequency and recency, purchase path conversion - CartSmarts provides the intelligence needed to harness the power of the Web to turn bricks and mortar businesses into "clicks and mortar."

The NetGenesis E-Metrics Vision Engine (EVE), an analytic extension module that runs on top of NetGenesis 5, leverages sophisticated data mining and visualisation algorithms with the NetGenesis 5 core platform to take customer understanding to the next level. EVE allows for the performance of auto-segmentation by leveraging built-in clustering algorithms. End users can clearly see and predict future behaviour with visualisation and predictive modeling techniques, and understand which visitors have the greatest propensity to buy by applying scores and E-Metrics to visitor segments.

NetGenesis Activator Solutions make closed-loop analysis a reality. With Activator Solutions, external events can be triggered based on rules-based outputs from NetGenesis 5, such as sending an e-mail to those visitors who abandoned their shopping carts on their last visit. NetGenesis Activator Solutions allow organizations to identify a visitor segment, create a targeted mailing list, act with a relevant promotion, and assess the impact.

Partner-Enabling Solutions Offerings

Partner-enabling analytic extensions provide the hooks to NetGenesis partners to build and deliver value-added technology solutions.

"Pixelpark wants to deliver sustainable competitive advantages for our customers. Netgenesis 5 helps us to understand the various conversion funnels. We see it as the platform for future e-business management." -- Michael Heine, Director E-Commerce Services, Pixelpark

"The new analytical capabilities of NetGenesis 5 bring a richer and deeper understanding of how well visitors relate to what they experience on a Web site," said Rich Caplow, Director of Product Marketing, Art Technology Group (ATG).

"For our common customers the integration of ATG Dynamo 5 and NetGenesis 5 means businesses can enhance the quality of personalized interactions by combing Dynamo e-business scenarios with the information provided by NetGenesis analytics. As a result, business managers can create highly personalized relationship strategies that deliver on their long-term business objectives."

"By partnering with an industry leader such as NetGenesis, Wheelhouse can help our collective clients better understand their online audience and therefore optimise their Web presence," said Brian Carty, president and CEO, Wheelhouse Corporation. "NetGenesis' platform combined with our deep technical and marketing expertise will allow Fortune 1000 and emerging companies improve the quality of their customer relationships and help them realise the potential of the Internet as a true marketing medium."

Strategic Consulting Services

NetGenesis 5 extends the company's domain expertise as the E-Metrics experts. The NetGenesis 5 E-Metrics Solutions Suite is leveraged by a deep E-Metrics analytic consulting practice that helps e-businesses to optimise the value gained from the NetGenesis solutions suite by tightly coupling analytic solutions to specific business needs and investments.

The NetGenesis E-Metrics Analytics Group works alongside e-businesses to help develop a roadmap for understanding and optimizing the e-business using NetGenesis proprietary Design for Analysis (DFA) methodology. Applying their domain expertise, NetGenesis Analytics Consultants help companies create true customer intelligence from Web data by identifying the right questions to ask; creating the E-Metrics most relevant to the business; and most importantly, interpreting the results against a robust set of broad industry experience.

Pricing and Availability

General release of NetGenesis 5 begins in October, 2000 on Windows NT/SQL and Sun Solaris/Oracle platforms with support for IBM AIX and DB2 platforms to follow shortly thereafter. Pricing for the NetGenesis 5 solution begins at $125K.

About NetGenesis

NetGenesis, a leader in e-customer intelligence, helps businesses leverage the Web to succeed in the Net economy. Through an unmatched combination of software and consulting services, NetGenesis offers the sharpest picture of online customers, revealing behaviour patterns critical to e-business success. The company's core product, NetGenesis, formerly known as NetAnalysis, transforms e-customer data into effective marketing initiatives and provides a unique drill-down capability that allows users to answer vital business questions. Over 400 Fortune 1000 companies use NetGenesis products and services including Bell Atlantic, Charles Schwab, Fidelity Investments and Lucent Technologies. Based in Cambridge, Mass., NetGenesis is a strategic partner with industry leaders such as Art Technology Group, Annuncio, DoubleClick, IBM, Interwoven, Oracle, the Sun-Netscape Alliance and Vignette. NetGenesis was recently recognised by Software Magazine to the Software 500 list for 2000 and has been named to the "New England Technology Fast 50" for 2000, a ranking of the 50 fastest-growing technology companies in the area. For more information contact +44 20 7 747 3510 or visit www.netgenesis.com.

Contact Sarah Cahill for NetGenesis, +44 (0)208 541 4082, sarahc@fodorwyllie.com or Emma Parker, NetGenesis UK, +44 (0)207 747 3510, eparker@netgenesis.com.