e-Commerce Solutions Chooses MicroStrategy Technology

MicroStrategy Incorporated, a leading worldwide provider of Intelligent E-Business software, announced that e-Commerce Solutions has chosen MicroStrategy's Intelligent E-Business Platform to anchor its secure and confidential data warehousing system. The incorporation of MicroStrategy's business intelligence platform allows e-Commerce Solutions' data warehousing system to provide employees, clients, and merchants with the ability to analyze customer, Web traffic, and transaction-related information. The insight gained from the analyses is helping end users change merchant and product mixes to match customer needs, and dynamically alter online promotions on the fly. e-Commerce Solutions has indicated that certain top tier merchants have obtained a conversion rate of up to 8 percent at online shopping destinations hosted by e-Commerce Solutions.

"Generating e-commerce revenue for our clients -- in terms of traffic flow, increased orders, more effective promotions and better product and merchant mixes -- is perhaps the most critical aspect of our business, and we use MicroStrategy for that," said George Russell, CEO at e-Commerce Solutions. "MicroStrategy's technology helps us optimize our output, marketing promotions, and client offerings, which yields higher incremental revenues for our clients."

Today, e-Commerce Solutions relies on its Intelligent E-Business capabilities to turn its marketplace warehouses of online data into actionable insight. End users can cross-reference data in summary form with personal identifiers removed, and analyze it by promotions or by hourly, daily, weekly, or monthly trends. "By understanding customer trends, we can alter online product or merchant mix on the fly -- in other words, react with better, smarter marketing decisions that yield additional revenues and greater customer loyalty," said Afshin Goodarzi, e-Commerce Solutions' Director of Data Warehousing. "We anticipate MicroStrategy's platform will play an ever increasing role in our operations."

Looking ahead, e-Commerce Solutions will migrate to MicroStrategy 7 which, according to Goodarzi, will give the company the ability to analyze raw customer data in a relational environment as opposed to performing analyses against a pre-compiled set of data. "The MicroStrategy 7 platform not only allows us to do sophisticated analyses against terabytes of data, but it also hooks into a data mining tool that helps us build predictive models for both individual and cluster behavior," said Goodarzi. "These capabilities and many more make MicroStrategy 7 a leader in the industry."

"e-Commerce Solutions is helping to chart the path of the Internet economy," said Michael J. Saylor, president and CEO at MicroStrategy Incorporated, "and I'm pleased that the company has chosen MicroStrategy to play an integral role in driving additional customer activity at its online shopping marketplaces."

About e-Commerce Solutions LLC

Stamford, Conn. based e-Commerce Solutions (ECS) develops and manages outsourced e-commerce applications and systems ranging from highly customized online marketplaces to contextual commerce solutions for major Internet, traditional media and telecom companies. ECS offers cutting-edge technology, relationships with the best merchants and suppliers and value-driven marketing to clients such as BrandsForLess.com, ABC Television, Benedek, YellowBrix, Geoportals, and Cellular One. ECS develops and operates online shopping solutions utilizing its network of more than 80 top online retailers including CDNow, Computers4sure, Express.com, 800.com, FogDog, ProFlowers and Priceline.

About MicroStrategy Incorporated

MicroStrategy is a leading worldwide provider of Intelligent E-Business software and related services. MicroStrategy's technology platform is creating a new generation of one-to-one e-business solutions that enable global 2000 organizations to build personal relationships with their partners, supply-chains, and customers. MicroStrategy delivers these solutions via Web, wireless, and voice. In addition to its industry leading technology, MicroStrategy also offers a comprehensive set of consulting, training and support services for its customers and partners.

MicroStrategy has approximately 1,000 customers across such diverse industries as retail, finance, telecommunications, dot-com, insurance, healthcare, pharmaceuticals and consumer packaged goods. MicroStrategy also has entered into relationships with more than 270 systems integrators, application development and platform partners. For more information, please visit MicroStrategy's Web site: www.microstrategy.com.

Contact Lisa Nolan of MicroStrategy Incorporated, 703-848-8600, pr_info@microstrategy.com or Caitlin McConoughey of Stanton Crenshaw, 203-359- 8772, caitlin@stanton-crenshaw.com.