Unica Corporation Names Robert J. Halliday as CFO

Unica Corporation, a leading provider of analytical CRM and cross-channel marketing automation solutions, announced the appointment of Robert J. Halliday as Chief Financial Officer. Halliday joins Unica from Ionics, a publicly traded company on the New York Stock Exchange, where he served as executive vice president, Chief Operations Officer and Chief Financial Officer.

At Ionics, Halliday was responsible for the financial and MIS functions of the company. As Chief Operating Officer, he facilitated growth from $109 million to $360 million in sales, completed 18 acquisitions, and evaluated MIS systems for Ionics' 30 operating units. In addition, he was instrumental in developing and implementing strategic business and operating plans across the company.

Yuchun Lee, Unica's co-founder and CEO, stated: "Robert's 20 years of experience in guiding high tech companies through periods of rapid growth will be invaluable to Unica. He will help accelerate our current momentum while building an effective infrastructure and growth strategy for Unica's long term success." In his new position at Unica, Halliday will oversee all of the company's information technology, human resources, and financial operations.

"The prospects for explosive growth in such an exciting space-analytical CRM and marketing automation-make the opportunity with Unica very attractive," said Halliday. "The company's stellar management team, product development initiatives and amazing growth in an emerging marketplace solidified my decision."

Halliday holds an MBA from the Wharton School of Finance and is a Certified Public Accountant, as well as a member of the Financial Executives Institute. He is a resident of Sudbury, MA.

About Unica

Unica, a leading provider of analytical CRM and marketing automation solutions, helps innovative businesses achieve one-to-one marketing through personalized interactions at the right time, through the right channels. Affinium, Unica's modular, cross-channel marketing suite, delivers deep functionality for data mining and predictive modeling, customer interaction and campaign management, real-time personalization, and reporting. Hundreds of businesses worldwide rely on Unica's software, services, and expertise to build profitable customer relationships and achieve marketing success. Headquartered in Lincoln, Mass., Unica is privately held with offices throughout the U.S. and a network of distribution partners in Europe, South Africa, and South America. Its customers include Lands' End, Bank of Montreal, Fingerhut, ABN AMRO, United Parcel Service, Marriott, and John Hancock Insurance. For more information, call 781-259-5900 or visit www.unicacorp.com.

Contact Karen Seaman, KHJ Public Relations, 617-241-8000 x177, kseaman@khj.com.