Mindwave Research Selects SPSS Market Research Solutions

Web-based market research agency Mindwave Research Inc recently selected SPSS Inc's Quancept Web and Verbastat software solutions to enhance its Web-based research architecture and provide survey services via the Internet. The company conducts approximately 60 percent of its research using the Web.

"Internet research can reduce the costs of traditional surveys by as much as 25 percent in both time and expense," said Kevin Mefford, technology director for Mindwave Research Inc. "As a result, our customers are moving towards Web-based research methodologies, and they expect equal if not better functionality from Internet surveys. SPSS is the only company that offers the advanced Web-based software solutions that we require for designing and conducting customized research for our customers."

With Quancept Web software, developed by SPSS MR, the market research arm of SPSS, Mindwave Research is now able to offer customers Internet surveys with functionality previously available only with phone surveys. For example, sophisticated design, data checking and data collection capabilities ensure surveys are filled out completely and accurately. Additionally, Mindwave can prepare responses for analysis as they are given and can provide its clients with secure online access to analysis results.

Mindwave Research uses Verbastat in its data collection process and to automate the processing of open-ended responses, thus saving both time and money as well as reducing coding errors. The agency then uses SPSS 10.0 for Windows software to analyze the data from Verbastat and produce analysis reports for customers.

"SPSS MR provides clients with software solutions that increase profitability for both our clients and their customers," said Patrick Quigley, vice president of sales for SPSS MR. "Mindwave's selection of Quancept Web and Verbastat demonstrates the confidence that they and other Internet companies have in SPSS MR's ability to provide world-class software solutions for Web-based marketing research."

About SPSS MR

Businesses of all sizes drive their success using SPSS MR software and expertise for data collection, data management and insightful analysis and reporting. With a background in market research and business intelligence, SPSS MR offers an extensive technology suite with unrivaled breadth and depth proven consulting skills and a truly global service through our international network of offices.

About SPSS Inc

SPSS Inc enables organizations to develop more profitable customer relationships by providing analytical solutions that discover what customers want and predict what they will do. The company delivers analytical solutions at the intersection of customer relationship management and business intelligence. SPSS analytical solutions integrate and analyze market, customer and operational data in key vertical markets worldwide including: telecommunications, health care, banking, finance, insurance, manufacturing, retail, consumer packaged goods, market research and the public sector.

Headquartered in Chicago, SPSS has more than 40 offices, over 900 employees and 1999 revenues of $142 million. The company also has won the following awards: No. 70 on Forbes 1999 list of the "200 best small companies" and as the 22nd most profitable company on the Nasdaq exchange by Equities magazine; 1999 World Class Solution award in business intelligence and named "best decision support system for business intelligence" in the 1999 RealWare award competition; No. 14 in DM Review's 1999 Data Warehouse Top 100; placed No. 16 on the 2000 Soft-letter 100, a ranking of the top 100 personal computer software companies in the United States; and No. 115 in the 2000 Software 500, a ranking of the world's largest software vendors by Software Magazine; listed on Working Mother magazine's 100 Best Companies for Working Mothers for 2000. For more information, visit www.spss.com.

About Mindwave Research Inc

Mindwave Research Inc, one of the fastest growing research companies in the US, is a leader in technology market research and analysis using both online and traditional techniques. The company is headquartered in Austin, Texas, and had 1999 revenues of $4 million. Mindwave provides brand, media and emerging trends research with a special emphasis on e-commerce to key technology players worldwide ranging from major computer and communications companies to various dot-coms and interactive agencies. Mindwave Research's services include: brand tracking, Web-site evaluations, competitive analysis, and new product/concept research. The firm also offers message/ad testing, price testing and purchase influencer research. For further information, visit www.mindwaveresearch.com.

Contact SPSS, Susan Kalell or Todd Vura, 800-525-4980, pr@spss.com.