Nissan Chooses Interelate/E.piphany Analytics

Interelate, a leading customer intelligence application service provider (ASP), announced it has signed an agreement with Nissan North America, a leading automotive manufacturer, to deploy E.piphany E.5 analytics and real-time personalization software. In addition, Interelate will provide ongoing consulting services to further analyze Nissan's customer data.

"By implementing analytics and personalization solutions through Interelate, we have created a permission-based customer management solution that identifies in-market Website visitors and enables real-time communication with our retail channel." said Ted Ross, corporate manager of relationship marketing at Nissan. "The solution has already helped us improve customer service and expedite transactions."

Interelate deployed and will support the E.piphany E.5 Enterprise Insight and Real-time Personalization solutions for Nissan and will also provide ongoing consulting services and analysis of Nissan's customer data. The customer intelligence solution will enable Nissan to more effectively market its products to new and existing customers. Nissan chose Interelate because of the fast time-to-solution offered by the customer intelligence ASP.

"Because Nissan did not have to secure any hardware or software to support this initiative, we are providing Nissan sophisticated data analysis without the cost, risk or time normally associated with complex customer intelligence projects," said Wade Myers, chairman and chief executive officer for Interelate. "Interelate is focused on providing Nissan with the best customer analysis and reporting service to support a global network of buyers and suppliers."

"The alliance between Interelate and E.piphany enables companies like Nissan to access the power of a world-class solution like E.piphany and enjoy the expertise and benefits of a world-class ASP," said Tim Guleri, vice chairman and EVP of business development at E.piphany. "Nissan is expanding its current customer relationship management solution to further improve every interaction with each of its car owners. We look forward to working with Interelate to continuing our joint service of Nissan as we see them as a CRM trailblazer in the automotive industry."

About Nissan

In North America, Nissan's operations include styling, engineering, manufacturing, sales and consumer and corporate financing. Nissan in North America employs more than 20,000 people in the United States, Canada and Mexico, and generates more than 70,000 jobs through more than 1,500 Nissan and Infiniti dealerships across the continent. More information about Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.nissandriven.com.

About Interelate

Interelate is a leading customer intelligence ASP (application service provider) that rapidly delivers to decision-makers a unified view of relevant customer information and analysis. This innovative solution empowers clients to grow sales and profits through data mining, campaign management, personalization, and real-time recommendation. Interelate combines deep expertise in data analysis, CRM, database marketing, and industry verticals with leading, analytics software, proven methodologies, and third-party data through a secure, Web-delivered service. Interelate's alliance partners include E.piphany, Loudcloud, Net Perceptions, Oracle, EMC, and Dell. Interelate's investors include Goldman Sachs, Deutsche Banc Alex. Brown, and Dell Computer. Headquartered in Minneapolis, Interelate has offices throughout the U.S. and can be reached at 952-908-8000 or www.interelate.com.

Contact Interelate, Eden Prairie, Michael Johnson, 952-908-8444 or Nissan North America Inc, Gina Pasco, 310-771-3416.