Acxiom Corporation Invests in Intrinsic

Acxiom Corporation, a global leader in Customer Data Integration (CDI), has invested in Intrinsic, a leading Marketing Automation software provider. Acxiom joins GE and SAS Institute as a strategic investor and global partner.

Intrinsic's software enables businesses to run integrated, multi-channel direct marketing campaigns, including Web-based, direct mailings, call centers and point-of-sale. Marketers can access, organize and select customer data to analyze, set up, execute and measure multiple concurrent batch, near and real time campaigns.

Eric Grover, senior vice president, Corporate and Business Development, for Intrinsic Americas, said, "Acxiom is particularly strong and aggressive in the U.S. market. In working with Acxiom, we increase our market reach, extend our offering's breadth and will help businesses more intelligently manage customer acquisition and maximize the value of their existing customers. Marketing CRM's impact on the bottom line is real and eminently measurable." Acxiom will have a position on Intrinsic's board.

"Our early tests have shown Intrinsic to be an excellent campaign tool that works well at high volumes," said Frank Caserta, Acxiom Financial Services Division IT leader. "We see a great deal of potential in this software and are excited about its possibilities."

SAS Institute's president and COO Andre Boisvert added that, "Intrinsic is an SAS keritsu company delivering powerful and comprehensive marketing CRM. Acxiom extends Intrinsic with a service bureau or hosted solution. Coupled with SAS data mining and CRM analytics, the combination should be compelling."

Leonard Kim, SVP, IT and e-Business Leader for GE Capital, Global Consumer Finance, said: "Intrinsic is our strategic supplier of marketing automation software in traditional and electronic channels. Acxiom manages immense consumer marketing databases on our behalf. We are encouraged by Acxiom's commitment to more actively collaborate with Intrinsic in delivering powerful hosted prospect database and campaign management to GE Capital business worldwide."

About Acxiom

Acxiom Corporation, a global leader in real-time, multi-channel Customer Data Integration, enables businesses to develop and deepen customer relationships by creating a single, accurate view of their customers across the enterprise. Acxiom achieves this by providing customer data integration software, database management services, and premier customer content through its AbiliTec, Solvitur and InfoBase products, while also offering a broad range of information technology outsourcing services. Founded in 1969, Acxiom is based in Little Rock, Arkansas, with locations throughout the United States and with operations in the United Kingdom, France, Spain and Australia. Acxiom revenues were $998.5 million for the 12 months ended June 30, 2000. For more information, please visit www.acxiom.com.

About Intrinsic

Intrinsic is a fast growing global leader in enterprise marketing automation software. It enables companies to maximize the effectiveness of their marketing communications, helping them to build and retain customer loyalty and profitability through the effective management of integrated communications across multiple channels. Intrinsic is headquartered in Oxfordshire, U.K. and has offices in London, San Francisco, Cary, NC and Sydney. The SAS Institute and GE Capital are key strategic partners and investors. www.intrinsic.co.uk.

Contact Intrinsic, Eric Grover, SVP, Corporate & Business Development, 650- 533-4495 or Eric.Grover@intrinsic.co.uk.