Interelate Announces Alliance with Yankelovich Partners

Interelate, a leading customer intelligence application service provider (ASP), announced that it has signed a partnership agreement with Yankelovich Partners, a leading provider of information on marketplace trends and consumer attitudes and their implications. Under the terms of the agreement, Interelate and Yankelovich will create the first comprehensive marketing intelligence portal, providing a complete portrait of customers and the marketplace to support clients' strategy, analysis, insight and action.

"Yankelovich Partners' core competency is helping Fortune 1000 companies identify business opportunities and increase profits through innovative marketing," said Mike Phillips, executive vice president, Yankelovich Partners. "Interelate gives Yankelovich Partners access to a proven analytical engine and an integrated solution set that can help us better serve our clients."

Interelate and Yankelovich Partners will create a best-in-class comprehensive marketing intelligence portal. The service will be powered by Interelate's best-in-class analytics and will be sourced by proprietary data from both Interelate and Yankelovich Partners, as well as other respected data providers. Yankelovich has identified Interelate as an ASP solution provider for its popular decisionDOMAIN product, a Web-based knowledge management system that provides marketers with customized tools to develop and implement marketing strategy. The relationship between Interelate and Yankelovich Partners gives Interelate access to a portfolio of well-respected Yankelovich clients and enhances the data used in creating its customer intelligence solutions while providing Yankelovich Partners with access to Interelate's technical and analytical expertise, proprietary LifePhase market segmentation system and brand potential measurement, and predictive models for vertical industries.

"Interelate's relationship with Yankelovich Partners continues our tradition of best-in-class partnerships," said Wade Myers, Interelate's chairman and chief executive officer. "This partnership will enhance Interelate's customer intelligence solutions through collaboration with the leading authority on consumer behavior."

About Interelate

Interelate is a leading customer intelligence ASP (application service provider) that rapidly delivers to decision-makers a unified view of relevant customer information and analysis. This innovative solution empowers clients to grow sales and profits through data mining, campaign management, personalization, and real-time recommendation. Interelate combines deep expertise in data analysis, CRM (customer relationship management), database marketing, and industry verticals with leading, analytics software, proven methodologies, and third-party data through a secure, Web-delivered service.

Interelate's partners include E.piphany, Loudcloud, Net Perceptions, Yankelovich Partners, AT&T, Oracle, EMC, Sun, Microsoft and Dell. Interelate's investors include Goldman Sachs, Deutsche Banc Alex. Brown, and Dell Computer. Headquartered in Minneapolis, Minnesota, Interelate has offices throughout the U.S. and can be reached at 952-908-8000 or www.interelate.com. The company recently opened its first European office.

About Yankelovich Partners

Yankelovich Partners is the complete source for marketing applications knowledge and consulting in the Internet-absorbed marketplace. Through consumer research, predictive modeling, and database marketing, Yankelovich has helped Fortune 1000, leading dot-coms, and smaller organizations identify business opportunities and realize growth and profits from marketing breakthroughs. Yankelovich is headquartered in Norwalk, Connecticut.

Contact Interelate, Eden Prairie, Michael Johnson, 952-908-8444, mjohnson@interelate.com.