Fashionchain selects InterNetivity's databeacon 5.0

InterNetivity Inc, provider of Web-based data analysis and reporting solutions for the masses, announced at ASP World that is has entered into a significant OEM relationship with fashionchain, a global B2B commerce destination for softgoods manufacturers, suppliers, importers and retailers. Fashionchain, an e-commerce division of Essentus Inc, offers unique services and business improvement processes designed to create value in the softgoods supply chain. Softgoods include apparel, footwear, fashion accessory and home furnishing products.

Andy Coutts, CEO & president of InterNetivity is pleased to have a supply chain management provider of fashionchain.com's caliber as a customer. According to Mr. Coutts, "databeacon 5.0 was designed from the ground up to meet the analysis and reporting demands of growing B2B players of which fashionchain is a prime example. databeacon's easy-to-use, flexible and scalable self-service applications delivering personalization and customization features will lead to rewarding information relationships between manufacturers, suppliers and customers that will inevitably translate into increased profits."

At fashionchain, softgoods companies take advantage of the speed and simplicity of the Internet to manage their supply chains for increased profitability. Recently announced customers of fashionchain include Maidenform, Loewe Select and Union Bay.

Fashionchain now provides even greater utility to its apparel manufacturing buyers, suppliers and retail customers by incorporating InterNetivity's newly updated flagship product, databeacon 5.0 as the Data Analysis Engine component of its growing supply chain solution. The Data Analysis Engine allows manufacturers and retailers to quickly publish data such as style and vendor performance, sales, merchandise and inventory statistics from core systems to the Web.

Using databeacon's easy-to-use drag-and-drop pivot tables, drill-up/rolldown, charting, reporting and other features, users can effortlessly customize views of data that suits their needs. Company executives, partners, buyers, suppliers and clients can now see precisely the data they need, organized in the way that best serves their needs. For example, a retail outlet can quickly and easily determine exactly how many shirts of a particular brand and color were sold in a precise store during a specific quarter by pointing to a specified URL at fashionchain.com where the Data Analysis Engine would host this information. The user simply drags and drops the categories he or she is interested in onto the appropriate positions in the databeacon viewer and analysis has begun. A demonstration of this functionality can be seen at www.fashionchain.com/solutions/steps/data_analysis.html.

According to fashionchain senior vice president and Managing Director, Dr. Michael Wybo, "A key motive for choosing databeacon as our analysis engine was the product's capacity for such easy integration into fashionchain.com's supply chain system. Since there is no software for the user to install, no training required and all analysis is done on the client system, databeacon is an extremely accessible and usable analysis tool for retailers who need to efficiently and effectively interpret vital data. Databeacon is fashionchain's choice for enabling our customers to convert data into real business intelligence, which should translate into an improvement in their bottom line performance."

About InterNetivity

Founded in 1995, InterNetivity Inc is the fast growing pioneer in Information Outreach applications and award-winning developer of solutions for Web-based data analysis and reporting. Built from the ground up to serve the B2B marketplace, InterNetivity's flagship product, databeacon, excels in the delivery of personalized content and analytical capabilities to hundreds, and even thousands of users by virtue of its scalable ease of use, scalable architecture, ease of deployment and customization advantages. Target markets are those that require the need for self-service, Web-based analytical functionality including that require no training such as those in the online billing, B2B exchange, ASP, and CRM markets.

In February 2000 InterNetivity launched a unique service called databeacon.com which, on the fly, turns static data sources on the Web into fully interactive analysis applications. In July 2000 InterNetivity released version 5.0 of databeacon which offers even superior functionality including multi-dimensional analysis.

Privately held InterNetivity is based in Ottawa, Canada, with sales offices in several North American cities. For more information on InterNetivity and its offerings contact us at 613-729-4480, toll free at 888-921-8360 or email us at info@InterNetivity.com. You can also visit our Web sites at www.InterNetivity.com or www.databeacon.com.

About Essentus and fashionchain

Essentus supplies business-to-business commerce software solutions, services and business improvement processes designed to create value to retailers and manufacturers in the softgoods supply chain. Hundreds of companies worldwide have taken advantage of Essentus' advanced collaboration, hosted applications services and supply chain management technologies.

Fashionchain, an e-commerce division of Essentus, offers a suite of Web- based products and services for softgoods manufacturers, distributors, retailers, and importers of all sizes. Fashionchain redesigns and manages workflow, using the Internet across businesses in apparel and footwear retail and manufacturing, to reduce transaction costs and increase service levels by improving and integrating business processes along the value chain. Through access to real time information, fashionchain gives its subscribers the ability to track and notify partners as to the status of purchase orders and allows users to manage inventory and promptly react to changing market conditions. Fashionchain's Web site is located at www.fashionchain.com and can be contacted directly at 888-327-5460.