Unica Named One of Inc.'s Fastest-Growing Companies

Unica Corporation, based in Lincoln, Massachusetts, has been named one of the fastest growing companies in the country by Inc. Magazine, which recently released its annual ranking of the Inc. 500, the comprehensive guide to America's fastest growing companies.

The Inc. 500, published on October 17th, is an exclusive report on the companies and CEOs who are changing the face of American business. Noteworthy alumni include such household corporate names as Microsoft, Timberland, Dominos Pizza and Patagonia.

In its first appearance on the Inc. 500 list, Unica Corporation received a ranking of 174 out of the 500 privately-held companies. Unica is a leading provider of analytical CRM and marketing automation solutions, helping companies to achieve one-to-one marketing through personalized interactions at the right time, through the right channels. Unica's Affinium suite delivers deep functionality for data mining and predictive modeling, customer interaction and campaign management, real-time personalization, and reporting.

Yuchun Lee, Unica's co-founder and CEO stated: "We are honored to be listed on the Inc. 500. Unica has experienced tremendous growth over the last few years and I believe the company will continue to prosper in the fast-paced software technology market. Our drive to build a solid company, superior management team, robust products, and commitment to our customers, have been integral to Unica's success."

Unica is one of the 26 firms in the state of Massachusetts to have made this year's list. California tops the Inc. 500 with 69 companies on the list and Texas is second with 39 firms. Virginia takes third with 31 companies. The fourth spot welcomes two newcomers to this year's list of top states - Florida and Illinois (24). Florida actually ranks as the state with the biggest gain in companies since last year, up nine companies. Georgia and Massachusetts (26) round out the top five, knocking out the state of New York.

A record 22 companies on the 2000 Inc. 500 broke the $100 million sales barrier, up from just 16 companies last year. Collective sales in 1999 by this year's companies topped $11 billion, with a 1,632% average sales growth from 1995 to 1999. The collective number of workers employed by this year's Inc. 500 companies reached 84,258 - a 25% increase in jobs from 1999.

A look at the Inc. 500 sector indicates that the computer software and services sector dominates the rankings (38% of the 500). Other sectors represented on this year's list include: diversified services (17%), materials and construction (6%) and telecommunications (6%).

This marks the 19th year that Inc. has charted the progress of America's most innovative and successful entrepreneurs. To be eligible for the Inc. 500, companies have to be independent and privately held through 1999, have at least $200,000 in sales in the base year, 1995, and their 1999 sales must have exceeded their 1998 sales. The ranking is based on the percentage increase in sales from 1995 through 1999. Holding companies, regulated banks and regulated utilities are not eligible. Inc. verified all information using tax forms and financial statements from certified public accountants and by conducting interviews with company officials.

About Unica

Unica, a leading provider of analytical CRM and marketing automation solutions, helps innovative businesses achieve one-to-one marketing through personalized interactions at the right time, through the right channels. Affinium, Unica's modular, cross-channel marketing suite, delivers deep functionality for data mining and predictive modeling, customer interaction and campaign management, real-time personalization, and reporting. Hundreds of businesses worldwide rely on Unica's software, services, and expertise to build profitable customer relationships and achieve marketing success. Unica was recently listed on Deloitte & Touche's Fast 50, Boston Business Journal's 40 Under 40, and received a perfect score in Quaero's study of marketing automation and campaign management vendors. Headquartered in Lincoln, Mass., Unica is privately held with offices throughout the U.S. and a network of distribution partners in Europe, South Africa, and South America. Its customers include Lands' End, Bank of Montreal, Fingerhut, ABN AMRO, United Parcel Service, Marriott, and John Hancock Insurance. For more information, call 781-259-5900 or visit www.unicacorp.com.

About Inc. Magazine

Inc. is the leading magazine written for men and women who own and manage small- to mid-sized, fast growing companies. Published 18 times per year, Inc. helps its nearly 2 million readers by providing expert advice and practical solutions as they face the opportunities, pitfalls and rewards of a growing company.

Contact Beth Sulak, Unica Corporation, 781-259-5900, bsulak@unicacorp.com.