WhiteCross Signs Sprint for eCRM Services

Reasserting its leadership position as a pioneer in the delivery of large-scale data analysis via the Application Service Provider (ASP) model, WhiteCross Systems announced that it has signed Sprint as the fifth global communications company to leverage its eCRM services. WhiteCross is currently performing subscription-based, customer centric data analyses for several leading global communications companies including Cable & Wireless Communications, British Telecom, Telefonica de Espana, and ntl.

"WhiteCross is excited to work with Sprint to drive a clearer understanding of the needs of its broadband users," said John K. Thompson, vice president, worldwide marketing of WhiteCross Systems. "The WhiteCross WX/ASP service provides sophisticated reports, real-time, ad-hoc analysis, and data mining capabilities that are delivered in one secure and affordable service."

"The WhiteCross WX/ASP service provides the domain expertise and analytical platform that communications companies like Sprint require and WhiteCross Systems has a proven track record in the communications industry," said Mike Schiff, director, data warehousing strategies of Current Analysis Inc.

About WhiteCross Data Analysis

The WX/ASP is a complete service that provides software, servers, and services to perform extremely fast analysis and reporting on detailed data. WhiteCross Systems' WX/DES platform features high-speed performance-billions of rows per second--combined with a sophisticated data mining and exploration toolset. Its range of software and services enables customers to make informed, real-time decisions and allows them to respond to competitors without jeopardizing profitability. Services include the delivery of regularly scheduled reports to individual users' desktops; ad-hoc, exploratory analysis based on individual customer questions; and advanced data mining on fullvolume data.

About Sprint

Sprint is a global communications company -- at the forefront of integrating long distance, local and wireless communications services, and one of the largest carriers of Internet traffic. Sprint built and operates the United States' first nationwide all-digital, fiber-optic network and is a leader in advanced data communications services. Sprint has $20 billion in annual revenues and serves more than 20 million business and residential customers.

About WhiteCross Systems

WhiteCross Systems is a leading provider of analytical technology and services that enables corporations to realize the benefits of real-time customer intelligence. The Company's e-CRM analytical technology and strategic, outsourced services minimize the risks and technical demands that are traditionally associated with performing large-scale, simple to highly sophisticated data analyses. WhiteCross Systems' analytical offerings include personalization; customer profiling; content, community, and e-commerce assessment; market segmentation; cross-selling and up-selling, strategic pricing and profitability, click-stream, and customer loyalty analyses. The Company specializes in helping enterprise corporations and e-businesses integrate this intelligence into all channels of customer touch points. The result is an unprecedented way for customers to gain an understanding of their target markets, consumers, and competitors. WhiteCross Systems has headquarters in San Francisco, California, USA; and Bracknell, Berkshire, United Kingdom. For more information, visit the WhiteCross Systems Website www.whitecross.com.

Contact Mary Shank Rockman, mary@msrdotcomm.com or Megan Ullmann, megan@msrdotcomm.com, both of msr.comm, 415-447-6115, for WhiteCross.