MarketSoft Adds Several Leading Fortune 1000 Customers

MarketSoft Corporation, a leading provider of Business-to-Business (B2B) eMarketing solutions, announced the addition of several new customers to its growing roster, continuing to increase its customer base. New customers to adopt MarketSoft's leading eMarketing solutions include IBM, Polaroid Corporation, Dun & Bradstreet, Covad Communications, Key Bank, Analine.com, and Wheelhouse Corporation. These companies join MarketSoft's growing customer base that includes Fidelity Investments, Pivotal Corporation, Excite@Home, and Poly-Hi Solidur, a wholly-owned subsidiary of Menasha Corporation. This increase of new B2B customers demonstrates MarketSoft's leadership and continued adoption of its eMarketing solutions.

"The continued growth in our customer base is a direct result of MarketSoft's proven ability to deliver the best eMarketing solutions to companies that want to enhance traditional marketing efforts," said Greg Erman, president and CEO of MarketSoft. "The addition of companies like Dun & Bradstreet, IBM, and Polaroid to our client roster validates the impact of our eMarketing solutions -- eLeads and eOffers -- and their ability to solve the complex marketing and selling processes that make up the B2B market."

The combination of MarketSoft's Web-based lead management solution, eLeads, and Internet marketing solution, eOffers, completes a synergistic eMarketing suite, which permits, for the first time, the extended enterprise to speak with one voice to the customer. MarketSoft's suite of products accelerates buying cycles, resulting in increased revenue from eBusiness and Web marketing initiatives. eOffers coordinates communications between the entire marketing organization and the customer, while eLeads bridges the gap between the Internet and the physical selling world.

New customers that have deployed MarketSoft's solutions include:

• IBM's Storage Outsourcing Division-- IBM is one of the world's largest information technology companies, with 80 years of leadership in helping businesses innovate. IBM is one of the world's largest information technology providers (hardware, software and services) with 1999 revenues of more than $87 billion and is the worldwide leader in e-business solutions. The company has more than 300,000 employees and does business in more than 160 countries.
• Polaroid Corporation's Identification Systems (ID) Division -- Polaroid Corporation, with annual sales of approximately $2 billion, is a worldwide leader in instant imaging. The Polaroid B2B division offers imaging solutions to a broad range of professionals, including healthcare, scientific, law enforcement and professional photographers, as well as business and marketing professionals.
• Dun & Bradstreet Corporation -- The Dun & Bradstreet Corporation is one of the most trusted sources for the information companies need to make their business a success. D&B is the world's leading provider of business-tobusiness credit, marketing, and purchasing information and receivables management services.
• Covad Communications -- Covad is a leading national broadband services provider of high-speed Internet and network access utilizing Digital Subscriber Line (DSL) technology. It offers DSL, IP and dial-up services through Internet Service Providers, telecommunications carriers, enterprises, affinity groups, PC OEMs and ASPs to small and medium-sized businesses and home users.
• Key Bank -- KeyCorp is one of the nation's largest multi-line financial services companies, with assets of approximately $85 billion. Key companies provide investment management, retail and commercial banking, consumer finance and investment banking products and services to individuals and companies throughout the United States and, for certain businesses, internationally.
• Analine.com -- Analine.com is one of the world's leading business-tobusiness Application Service Providers (ASP) and e-Marketplace for efficient environmental procurement, compliance tracking and information management.
• Wheelhouse Corporation -- Wheelhouse Corporation is the first eMarketing services firm focused solely on helping Marketing and IT exploit the Internet's transformational marketing power. Wheelhouse enables organizations to attract, develop and retain customers through the strategic implementation of Internet marketing strategies, technologies and techniques.

About MarketSoft

MarketSoft Corporation, www.marketsoft.com, headquartered in Lexington, Mass., is a leading supplier of Business-to-Business (B2B) eMarketing solutions that help companies operate at Internet speed. MarketSoft's eOffers offer management solution drives Internet demand by improving the timeliness and relevancy of offers and promotions delivered to customers. MarketSoft's flagship product, eLeads, combines eBusiness with traditional selling models to ensure that the right leads get to the right people at the right time, and then measures results to enable the highest return on marketing investments. These two products form a synergistic suite that, for the first time, delivers, a coordinated business practice to accelerate customers' buying cycles. MarketSoft's blue-chip and new-chip customers include: Fidelity Investments, Microsoft, Compaq Computer, Polaroid Corporation, IBM, Tech Data, Ingram Micro, Covad Communications, Pivotal Corporation, and Excite@Home. Led by a visionary executive team, MarketSoft is backed by prominent Internet venture capital firms, including Integral Capital Partners, Advent International, Prism Venture Partners, Canaan Partners, and BancBoston Capital. MarketSoft is the recipient of numerous industry awards and recognition, including Top Private Company and Top Ten Overall in Upside's "Top 150 eBusiness Solution Providers," Demo 2000's "Company to Watch," Call Center Solution's "Editor's Choice," Internet.com's "20 for 2000," Accelerating 1-to-1, a wholly owned subsidiary of Peppers and Rogers' "Accelerating 1-to-1 Innovator," and SoftLetter's "Top 10 ASP Pioneers."

Contact Dan Carter, Director of Public Relations, of MarketSoft Corporation, 781-674-0000 x302, carter@marketsoft.com.