DIMENSIONAL OBJECT MODELING
by Joseph M. Firestone, Ph.D.
Introduction: Dimensional Object Modeling and Dimensional Data Modeling
An object modeling approach offers advantages in supporting Dimensional Data
Modeling (DDM) of data warehouses and data marts. The current approach to
making the basic decisions in producing a DDM is a pragmatic one. The
pragmatic approach has had considerable commercial success [1], but it still
makes tight coupling of strategic goals and objectives to the DDM result a
matter of art, rather than a product of an explicit method or procedure,
results in a model composed of passive containers for data attributes, rather
than components that combine both data and behavior, does not place DDM within
a broader framework for integrating data and process -- that is, the pragmatic
approach is too data-centric, at a time when data warehousing is concerned
with integrating a complex diversity of server-based decision support system
functions.
While following an object modeling approach will not remove the element of
art from the process, the traceability of requirements from strategic goals
and objectives, through business processes, through sub-processes, through use
cases, and through entity objects to the key decisions in constructing a DDM,
is likely to greatly improve the validity of practice in the DDM area, in the
sense of ensuring that DDMs reflect organizational goals and objectives. Also,
an object modeling approach to DDM will by its very nature result in a
collection of components combining both data and behavior. Finally, an object
modeling approach can be more easily integrated within a distributed
objects/components framework of enterprise-wide decision support. Such
frameworks, represented by CORBA and DCOM are increasingly seen as the primary
trend in organizational IT development, because they allow continued use of
legacy systems and incremental progress toward solution of the islands of
information problem.
Let’s now:
Examine the nature of DDM and DOM, develop the argument for tight coupling
of strategic goals and objectives to the DDM through an object modeling
approach, and discuss the advantages of the DOM approach in more detail.
Dimensional Data Modeling
DDM is the favorite modeling technique in data warehousing. In DDM, a model
of tables and relations is constituted with the purpose of optimizing decision
support query performance in relational databases, relative to a measurement
or set of measurements of the outcome(s) of the business process being
modeled. In contrast, conventional E-R models are constituted to (a) remove
redundancy in the data model, (b) facilitate retrieval of individual records
having certain critical identifiers, and (c) therefore, optimize On-line
Transaction Processing (OLTP) performance.
Practitioners of DDM have approached developing a logical data model by
selecting the business process to be modeled and then deciding what each
individual low level record in the "fact table" (the grain of the fact table)
will mean. The fact table is the focus of dimensional analysis. It is the
table dimensional queries segment in the process of producing solution sets.
The criteria for segmentation are contained in one or more "dimension tables"
whose single part primary keys become foreign keys of the related fact table
in DDM designs. The foreign keys in a related fact table constitute a
multi-part primary key for that fact table, which, in turn, expresses a
many-to-many relationship. [2]
In a DDM further, the grain of the fact table is usually a quantitative
measurement of the outcome of the business process being analyzed. While the
dimension tables are generally composed of attributes measured on some
discrete category scale that describe, qualify, locate, or constrain the fact
table quantitative measurements.
The decision about the grain of the fact table is crucial to DDM, because
once it is selected, the dimensions that will relate to it can usually be
easily specified, their attributes identified, and their respective grains
determined. So it is difficult to overestimate the importance of selecting the
fact table grain, or of making this selection on the basis of a procedure
providing for a tight coupling between grain selection and user requirements.
This tight coupling can be achieved by selecting a fact table grain and
associated numerical measurement attribute(s) that will facilitate planning,
monitoring and evaluation of the extent to which past, present, planned, and
forecast business outcomes will fail, meet, or exceed strategic and tactical
goals and objectives. That is, the choice of fact table grain should flow from
strategic and tactical goals and objectives and the need to measure actual
outcomes and business performance against them.
Dimensional Object Modeling
Before describing dimensional object modeling, it will be useful to provide
a brief framework of concepts from Object-Oriented Software Engineering
(OOSE). These include: business process, sub-process, external user, business
system actor, business system use case, information system actor, information
system use case, class, object, relation, object type, object modeling, and
component.
A Business Process is a sequence of interrelated activities that transforms
inputs into positively or negatively valued outputs. Processes are value
streams in that they are oriented toward producing value for the enterprise.
A business process is directed by organizational goals and objectives. It is
driven by a variety of sub-processes, use cases, and tasks, whose collective
purpose is to achieve goals and objectives. Some horizontal processes will
involve similar or even the same task sequences across organizational and
business types. Others will be unique to an organizational or business type.
For example, Selling, Marketing, Financing & Investing, Accounting,
Knowledge
Management, Customer Care, Supervising, and Recruiting are examples of
processes sharing common elements across industries. Agent Servicing, Agency
Servicing, and New Business Underwriting, on the other hand are business
processes specific to the insurance industry.
The sub-processes of any business process are: Planning, Acting, Monitoring,
and Evaluating. Planning means setting goals, objectives, and priorities,
making forecasts as part of prospective analysis, performing cost/benefit
assessments as part of prospective analysis, and revising or reengineering a
business process. Acting means performing the business process or any of its
components. Monitoring means retrospectively tracking and describing the
business process. Evaluating means retrospectively assessing the performance
of the business process as a value stream.
Business Processes are used by actors who drive processes and sub-processes
by performing use cases and tasks. An External User of a business system, is
an individual or organization outside the logical boundary of the business
area being modeled, who uses a business process or system. For example, a
customer is a user external to the General Motors business system. In simply
naming the user we imply no particular role or set of actions in connection
with the business area. The user is not an abstraction except in the general
sense that any concept is an abstraction.
A Business System Actor is a particular coherent cluster of activities
adopted by a User in relation to a Business System or Process. These
structured sets of activities, or roles played by users, are what we mean by
Business System Actors. The actor concept is an abstraction from the basic
notion of user. And note that unlike the user concept, it refers to a type of
internal entity, a business system role.
A Business System Use Case is defined by Jacobson [3] as "A sequence of
transactions in a system whose task is to yield a result of measurable value
to an individual actor of the business system." A use case may also be
composed of multiple transaction sequences or tasks. A behaviorally-related
set of business use cases, in turn, constitutes a business process, and
therefore extends over the four sub-processes.
A business process may be supported by a sub-process or subsystem called an
information system. Actors who are external to the logical boundary of the
information system and who play coherent roles in the business system are
potential Information System Actors.
An Information System Use Case, in turn, is defined by Jacobson [4] as "A
behaviourally related sequence of transactions performed by an actor in a
dialogue with the system to provide some measurable value to the actor." A
behaviorally related set of information system use cases, in turn, constitutes
an information systems application supporting a business process through its
use cases. This application may or may not extend over the four sub-processes,
depending on its scope.
A use case is intended to accomplish some tactical objective of an actor, or
to aid in accomplishing a tactical objective. The use case concept focuses
attention on the user’s viewpoint about what the system is supposed to give
back in response to the user’s input. That is, it is supposed to give back a
response or output, and that output will have value relative to a hierarchy of
tactical and strategic objectives and goals.
Thus, the use case provides a view of the system from the viewpoint of its
users, and their business purposes. If we build the system on a foundation of
use cases specified by users, and let these lead us to objects and
interactions, and given that objects defined at higher levels are traceable
down to the level of implemented code, it follows that the whole system
architecture will be determined by the use cases and ultimately by the users
who specified them. If we want to change the system: to incrementally
implement or improve it, to redesign it, or to re-engineer it; we can
determine new requirements by asking users which use cases they want to see
changed, deleted, or added, and we can determine the schedule of iterative
development by asking the users about their priorities among the various use
cases they have identified.
An object is a uniquely identifiable unit of analysis of which properties
may be predicated. The properties of an object are its attributes, its
behavior or operations, and its methods (the internal activity of an object
implementing its behavior). A relation between two objects is a property of
the object pair, and is itself an object. Examples of relations are
aggregation, association, or inheritance.
An object type is a description of a set of objects (instances) sharing the
same attributes, operations, and relationships. Object types have sub-types.
Also, classes are implementations of types in software. So, objects are
instances of classes as well as types.
The objects mentioned above, therefore, when generalized, also are examples
of object types, and, when implemented in software, of classes. Purchase order
is another example of an object type, as is document. Automobile Purchase
Order is a subtype of Purchase Order.
A well-known abstract typology of objects is that of interface, control, and
entity objects [5]. Interface objects are those that manage inputs to, and
outputs from, an information system. Control Objects coordinate object
interactions in one or more use cases. Entity Objects manage information,
resources, and access to them within an information system. All of the
examples of object types just given are entity object subtypes.
More generally, object types encapsulate data and therefore have attributes.
Objects are instances of object types whose attributes have values. Objects
both perform and have operations performed on them e.g., products please
peoples’ taste buds, products are shipped. Objects also encapsulate methods
that perform their operations, and these may be specified in code.
Another special type of object is a component. A component is a large
grained object. It may be composed of clusters of tightly-related small- or
smaller-grained objects. Or it may be a procedural legacy application that has
been "wrapped," in a package providing an object interface and encapsulation
to the legacy application.
Components are now enjoying great popularity as the foundation of true rapid
application development, and distributed data warehousing is often
characterized as a component-based business application. Sometimes analysts
are at pains to distinguish components from objects, because objects were
associated with earlier difficult and slow implementations of O-O systems,
while components appear to have a very promising future in providing software
reuse. In any case, it is clear that components are just large-grained
objects, and concepts introduced here to describe objects and their
interactions apply to components, as well.
According to the approach just outlined, business processes produce value
streams, and sub-processes, and use cases contribute to value and to strategic
and tactical goals and objectives within the analytic hierarchy. Also, use
cases are performed by entity, control, and interface objects, and object
modeling formulates relationships between such objects in the Object Model.
Focusing for present purposes on entity objects alone, an object modeling
approach to data warehousing and data marts utilizing dimensional analysis,
would proceed from Use Case Modeling to identification and modeling of entity
objects containing attributes specifying quantitative measures of the outcome
of the actions taken to implement business use cases. If the use case modeling
is done carefully, it helps the analyst to arrive at objects encapsulating
quantitative measures that are indicated by, and closely coupled with, the use
cases, business sub-processes, and business processes that are, in turn, tied
to strategic goals and objectives. So, the analyst would emerge from object
specification with a set of classes identifying data warehouse and/or data
mart outcome measures.
If the purpose of the application is to provide a high performance decision
support system, object modeling would proceed to model the associations of
classes having outcome attributes, with other (dimensional) classes that
locate, identify, describe, classify, subset, or otherwise characterize the
instances of the outcome classes. This activity produces an entity object
model in which outcome entity objects (n-ary association classes) are related
to dimensional entity objects -- in other words, a Dimensional Object Model
(DOM).
But entity object types are not equivalent to entities in an E-R model. Nor
is a DOM equivalent to a DDM. Entity objects are characterized by behavior
providing for access to data, and perhaps for computations of various kinds,
and they encapsulate the methods that produce this behavior in response to
external stimuli. Relational entities, on the other hand, represent tables,
purely passive containers for data, and since they are not objects, are
independent of behavior (operations) and methods.
Still, entity object classes are similar to entities in that they are
associated with instances (objects) that have attributes with values, and
entity object classes can be mapped onto the entities of a DDM, while object
relations can be mapped onto DDM relations, by implementing the required
foreign keys and retaining unique object entity IDs in corresponding DDM
entities. In short, this suggests an approach to DDM through use cases, and
dimensional object modeling of object types and relations, followed by a
mapping of the resulting DOM onto a DDM to specify the Logical (dimensional or
star schema) Model for storage in a relational database.
For example, an entity object may be mapped to each relational entity
representing a one-one mapping of the data aspect of entity objects to
corresponding entities. That is, classes identify entities, and their
attributes correspond one-to-one with entity attributes. Dimensional Object
IDs are mapped directly to Dimensional Entity primary keys. The association
class in the DOM is mapped to the Fact Table in the DDM, which is at the
center of the star schema. Finally, the Object IDs become the candidate
foreign keys comprising the composite primary key of the Fact Table.
The example should make clear that one can formulate dimensional data models
by working through an OOSE approach, arriving at Dimensional Object Models and
mapping them onto entities to arrive at Dimensional Data Models. This
procedure for arriving at DDMs through OOSE, is an alternative to the
pragmatic approaches currently being employed, and ought to be preferred
because of its systematic character and connection to the enterprise’s
hierarchy of goals and objectives.
Advantages of a DOM Approach
If the final logical and physical models to be specified are DDMs, why do we
need to approach them by using an approach like the DOM approach just
outlined? Why not just construct the DDM and skip the preliminaries? Here are
four reasons.
First, a DOM approach provides a tighter conceptual association or coupling
between strategic goals and objectives and the DDM construct. The result is
that the DDM is more likely to be valid in the sense that it is the DDM users
need to support their decisions.
Second, an approach through DOM provides an object layer to a data
warehousing application unifying behavior and data within its object
components. This unification directs the modeler toward explicit consideration
of the specific object behavior that the data warehouse design should
incorporate into entity objects, and by doing so opens up the potential for
data warehousing to provide increased decision support functionality to users.
Third, the DOM approach provides conceptual consistency with a distributed
objects approach and tighter enterprise-wide integration of data warehouses,
data marts, operational data stores, Data Mining Servers, staging areas, DSS
Servers, Web Servers and the increasingly diverse set of application servers
constituting the data warehousing architecture.
And Fourth, the DOM approach provides a much better correspondence with the
historic purposes of DSS and the more recent OLAP orientation to business
intelligence than does the DDM approach. It does this because the DDM approach
focuses only on data and its proper structuring to maximize performance in
segmenting the database. But there is much more to the requirements of DSS and
OLAP than this. In the DDM approach additional DSS requirements must be
addressed in an ad hoc manner, or by using an additional conceptual approach
to address such requirements. DOM, in contrast, because it addresses behavior,
process, and levels of conceptual abstraction, as well as data structures,
provides a unified approach to DSS and OLAP and therefore is the natural
approach for those who want to use data warehousing to fulfill each of these
orientations. I will explore each of these advantages in more detail below.
Tight Coupling -- Validity
Approaches to DDM normally exhibit only a loose association with strategic
goals and objectives of the business area being modeled. Data warehousing
practitioners may ask users about the mission of the organizational
subdivision they work in, or about how they measure success, or about the
major business processes of their business. Based on answers to questions on
these subjects and others about data resources and existing systems, a
decision will be made about the grain of the fact table, the necessary
dimension tables, or the information packages that will define a data
warehouse or data mart.
Such procedures are ad hoc, and do not provide a tight coupling between a
business's goals and objectives and its DDM or data warehouse. They do little
to guarantee that the data warehouse resulting from this procedure will be
relevant to the gap between goals and actuality that motivated its
construction.
In contrast, the DOM approach outlined, begins with a specification of
business goals and objectives, moves on to business processes, sub-processes
and use cases that will fulfill them, and then, based on the use cases,
specifies objects that are modeled to support these use cases, sub-processes,
processes, and ultimately the goals and objectives. In short, the DOM approach
provides a much clearer justification for the relevance of the object model to
the problem the users actually have. It supports the validity of the data
warehouse application in the sense that the data warehouse construct will be
relevant to the problem it was designed to solve.
Unification Of Behavior And Data In Object Components
A pure DDM approach is fundamentally an approach in which tables are
associated with SQL-standard methods to support set-oriented processing of
data for the purpose of returning result sets in response to SQL language
queries. When applied to data warehousing, this approach supports efficient
segmentation of the tables that are the targets of such queries. In turn such
segmentation can support some data analysis expressed in reports based on the
segmented data, and can support extraction of response sets for use by data
mining servers and modeling data marts.
An approach through DOM, on the other hand, provides an object layer to a
data warehousing application unifying behavior and data within its object
components. This unification directs the modeler toward explicit consideration
of the specific methods that the data warehouse design should incorporate into
entity objects. In a data warehousing situation employing a relational
database for persistent storage, these will exceed the methods offered by
relational databases in functionality. This is true because the entity objects
involved will encapsulate both the SQL-standard methods for data manipulation
and retrieval, and additional methods relevant to object layer DSS and OLAP
support.
This openness of the entity object layer to inclusion of additional methods
as part of the process of object modeling, in contrast to the standardized
SQL-tuple layer's restrictive nature, needs also to be emphasized. We don't at
this point know all of the methods that should be included in the object layer
for facilitating DSS and OLAP. But it is an advantage of the DOM approach that
it is open to whatever methods it proves useful to add, and also that it
provides a rigorous theoretical context, namely the object modeling context,
for adding them.
Consistency With A Distributed Objects Approach And Tighter Enterprise-Wide
Integration
DOM is part of a broader distributed objects approach to enterprise-wide
systems integration. The general trend of software technology is toward
development and application of this type of approach to solve the islands of
information problem in enterprise-wide information systems. While the
existence of this trend is not by itself a compelling reason to apply a
distributed objects approach to data warehousing, it does mean that pressure
will exist to adapt data warehousing practice to increasingly prevalent
distributed object-based systems. Already, reports have begun to surface of
corporations adopting O-O technology standards, and of this decision impacting
the direction and orientation of data warehousing projects.
Apart from the existence of the trend however, the development of data
warehousing itself suggests that enterprise-wide data warehousing systems will
need to be integrated with distributed object processing layers running on top
of relational and other forms of legacy persistent storage mechanisms. This
follows from the proliferation of data warehouses, Relational data mart
(ROLAP) servers, Multidimensional data mart (MOLAP) servers, Vertical
technology OLAP (VT-OLAP) servers, Operational Data Stores (ODSs), Data Mining
servers, Transaction servers, Web servers, ETT servers, and other application
servers.
Currently, the prevailing architectural approach to this diversity is ad hoc
systems integration. But this cannot be expected to be a lasting long-term
approach because it is not standards based, and lacks reusability. The
alternative is distributed O-O -based systems integration using either the
DCOM or CORBA, or some combination of these two standards.
In this context, it is worth mentioning the Enterprise Data Mart
Architecture (EDMA) approach, being developed by Hackney [6], among others.
The point of this data warehousing approach is to pursue a strategy of
implementing data marts incrementally throughout the enterprise, while relying
on an EDMA specifying (a) enterprise subject areas, (b) common business
dimensions, (c) a common repository of business metrics, (d) a common set of
business rules for calculating common metrics and identities, (e) a common set
of source systems of record, and (f) a common semantics. While this concept of
EDMA does not require an object layer to implement it, an object repository
functioning within a distributed objects architecture is a particularly
effective way of implementing such an EDMA. Indeed, an enterprise standard
requiring registration of new data marts or other components within an
existing CORBA-based distributed objects network would allow evaluation of the
new component for consistency with the standard established by the existing
object repository.
Better Correspondence With The Purposes Of OLAP And DSS
Finally, as a consequence of the advantages already discussed, the DOM
approach has the advantage of providing a better foundation for achieving
goals of the DSS and OLAP constructs that data warehousing systems are
intended to implement. It does this because the DDM approach focuses only on
data and its proper structuring to maximize performance in segmenting the
database. But there is much more to the requirements of DSS and OLAP than
this.
While there is no agreement on the definition and characterization of DSSs,
the following is a representative definition that relies heavily on Ralph
Sprague's [7] characterization which presents manager's, builder's, and
toolsmith's views of DSS. A Decision Support System (DSS) is an adaptive
information system containing three primary distinguishable components. These
include: (1) a database of values of attributes (field values) ranging over
cases or units of analysis (records); (2) a modelbase containing the
analytical or statistical models supporting measurement, evaluation,
monitoring, and forecasting; and (3) a software system for manipulating data
and models to perform data management and model maintenance and to produce new
models, model revisions, analyses, queries, reports, predictions and
forecasts. The data content of a DSS is contained in its database; but its
intelligence is contained in its modelbase and in the ability of its software
system to learn and to adapt to new data inputs.
Using this or other even remotely similar definitions of DSS, it follows
that DDM does not provide a model of a DSS, but only of its database. It does
nothing to provide the modelbase necessary for a DSS. It leaves the modelbase
to data mining, analytical modeling or other data warehousing related
functions. DOM however, supports specification of measurement modeling,
prediction, planning, forecasting, and evaluation methods as part of the
object modeling process. This is a radical difference from DDM and suggests an
entirely new and as yet unexploited modeling process.
A similar point to the above applies to OLAP. Let’s take Nigel Pendse’s and
Richard Creeth’s Fast Analysis of Shared Multidimensional Information (FASMI)
definition of OLAP [8] as the basis of discussion, since it seems to reflect
a greater industry consensus than earlier definitions.
In terms of FASMI, OLAP-consistent modeling needs to support:
Delivery of most responses to queries in (F) five seconds, with simple
queries coming back in less than one second, and all but the very few most
difficult queries taking no longer than 20 seconds; access to records one
needs to perform a variety of analyses (A), including database segmenting (or
subsetting according to the criteria specified in a query, also known as
"dicing"), rotating (also known as "data slicing,") to examine a different
view of the multidimensional data being queried without having to reassemble
the view from more basic data, aggregating or disaggregating multidimensional
data to display higher or lower levels in an analytic hierarchy such as time
periodicity, geography, or business/social/ government organizational
hierarchy (known as "rolling up" or drilling down). predictive modeling, time
series analysis, measurement modeling combining database attributes (to
develop good measures of important abstractions such as corporate or
government performance, customer satisfaction, strength of customer bonding,
and many other properties not adequately measured by a single database
attribute or variable), nonlinear, even fuzzy, causal and structural modeling
combining measurement and causal models (to develop impact modeling and
further refine predictive modeling), short- and long-term forecasting,
automated exploratory data analysis (data mining) to aid Knowledge Discovery
in Databases (KDD), validation analysis (see my White Paper, "Data Mining and
KDD" for an explanation of why validation of data mining is necessary) of
patterns discovered through data mining; a multidimensional (M) conceptual
view of the data in the application; a comprehensive organization of all the
data (I) that may be needed to achieve KDD.
While DOM supports all of these OLAP requirements through methods
specification and integration with its related distributed objects framework,
DDM fails to support the last seven analysis (A) requirements ranging from
predictive modeling to validation. The point for both OLAP and DSS
orientations is that DDM is a partial modeling approach which must be
supplemented with many additional approaches, while DOM is a comprehensive
approach that integrates data, methods, and behavior into the modeling
process.
This paper has focused on an approach to data warehousing in which the
primary persistent storage mechanisms remain relational databases. Since this
is the case, I hope the point is clear that the proposal is to add DOM to the
arsenal of data warehousing, not to remove DDM. The end result of the proposed
approach is a better, more valid DDM, implementation of data warehouses and
data marts in an RDBMS, and integration of RDBMSs in an enterprise-wide
distributed object framework providing an integrative architecture for DSS and
OLAP processing.
White Paper No. Seven
References
[1] As evidenced by the proliferation of books, seminars, conferences,
institutes, projects, newsletters, journal articles, and mailing lists on the
subject, as well as survey results reporting that upwards of 90% of U.S.
corporations either plan or have data warehouses or data marts.
[2] Ralph Kimball, The Data Warehouse Toolkit (New York: John Wiley &
Sons,
Inc., 1996), Pp. 15-16
[3] Ivar Jacobson, Maria Ericsson, and Agneta Jacobson, The Object Advantage:
Business Process Reengineering with Object Technology (Reading, MA:
Addison-Wesley, 1995), P. 343
[4] Ibid.
[5] Ivar Jacobson, Magnus Christerson, Patrik Jonsson, and Gunnar Overgaard
(Reading, MA: Addison-Wesley, 1992), Pp. 169-187
[6] Douglas Hackney, Understanding and Implementing Successful Data Marts
(Reading, MA: Addison-Wesley, 1997), Pp. 52-54, 183-84, 257, 307-309
[7] Ralph H. Sprague, Jr. "A Framework for the Development of Decision
Support Systems," MIS Quarterly, 4, no. 4 (December, 1980), 1-26
[8] "What is OLAP?" The OLAP Report, revised February 19, 1998,
@ www.olapreport.com/fasmi.htm
Biography
Joseph M. Firestone, Ph.D.
CEO, Chief Scientist
Executive Information Systems Inc (EIS)
703-461-8823, eisai@home.com
Joseph M. Firestone, Ph.D. is CEO and Chief Scientist of Executive Information Systems (EIS)
Inc. Joe has varied experience in consulting, management, information
technology, decision support, and social systems analysis. Currently, he
focuses on product, methodology, architecture, and solutions development in
Enterprise Information and knowledge Portals, where he performs Knowledge and
knowledge management audits, training, and facilitative systems planning,
requirements capture, analysis, and design. Joe was the first to define and
specify the Enterprise Knowledge Portal Concept. He is widely published in the
areas of Decision Support (especially Enterprise Information and Knowledge
Portals, Data Warehouses/Data Marts, and Data Mining), and Knowledge
Management, and has recently completed a full-length industry report entitled
"Approaching Enterprise
Information Portals." Joe is a founding member of the Knowledge Management
Consortium International (KMCI), Editor of the new KMCI Journal, Chairperson
of the KMCI’s Artificial Knowledge Management Systems SIG, a member of its
Executive Committee, its Metaprise Project, and the KMCI Institute Governing
Council. Joe is a frequent speaker at national conferences on KM and Portals.
He is also developer of the Web site www.dkms.com, one of the most widely visited
Web sites in the Portal and KM fields. DKMS.com has now reached a visitation
rate of 83,000 visits annually.
Executive Information Systems Inc
The Executive Information Systems (EIS) Enterprise Knowledge Portal (EKP) is
the only portal solution that provides the assurance that enterprise decision
making will be based on validated knowledge. EIS’s EKP lets enterprises avoid
the risk involved in Enterprise Information Portals which claim to offer
increases in competitive advantage, ROI, speed of innovation, productivity,
effectiveness and profitability, but have as a central vulnerability the fact
that they are only capable of managing data and information, not
knowledge.
Enterprises using EIP-based solutions when they could be using EKP-based ones,
are gambling that unvalidated information can produce promised EIP benefits.
The central value proposition of the EIS EKP is that it replaces gambling on
unvalidated information with knowledge-based decision making. That is why it
is much more likely to achieve the promised benefits of EIP-based solutions
than its EIP competitors.
For more information, see
www.dkms.com
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