Patterson Dental Co Using MicroStrategy BI Software

MicroStrategy Incorporated, a leading worldwide provider of Intelligent E-Business software, announced that Patterson Dental Company has selected MicroStrategy Broadcaster, MicroStrategy Telecaster, and MicroStrategy InfoCenter to disseminate key information to its sales force of more than 1,000 people. Patterson Dental, one of the nation's largest distributors of dental supplies, equipment and practice management software, has been using other components of MicroStrategy's Intelligent E-Business Platform -- MicroStrategy Agent and MicroStrategy Server -- during its three year relationship with MicroStrategy.

"MicroStrategy's high-powered analytical capabilities and delivery methods enable our sales force, branch managers, region managers, and corporate executives to electronically receive the information they want, in the format they prefer, through the delivery channel of their choice," said Lynn Askew, vice president of MIS at Patterson Dental. "As a result, we're able to more effectively and efficiently market our large product line and increase company productivity."

Patterson Dental uses MicroStrategy's platform for sophisticated analysis of its large data stores and generates key sales reports and customer purchasing trends that enable the company to better market other products to existing customers. Personalized profiles for each employee are set up in the MicroStrategy InfoCenter intelligence portal, where employees sign up for only the reports that they need. When reports become available, an alert is automatically sent via the medium pre-selected by the employee. While MicroStrategy Telecaster distributes phone alerts, MicroStrategy Broadcaster sends updates via e-mail and pager. Patterson is committed to providing its customers with a superior level of service and requires a representative from its sales team to contact new customers as soon as they make their first purchase. The narrowcast applications have been set up to alert the sales team soon after a purchase is made.

"MicroStrategy's technology platform is giving companies the power to turn vast amounts of data into useful information," said Michael J. Saylor, president and CEO of MicroStrategy Incorporated. "This information allows our customers to fine-tune their marketing efforts and increases overall company efficiency. Patterson Dental is another excellent example of how MicroStrategy software empowers our customers to manage their businesses in a more timely and cost-effective manner."

About Patterson Dental

Patterson Dental Company is a value-added distributor of a virtually complete range of dental products, equipment and services to dentists, dental laboratories, institutions and other healthcare providers throughout North America. The Company provides consumable dental supplies, equipment and practice management software, as well as a full complement of value-added dental services that include automated inventory management, equipment repair, equipment financing and office design. Patterson Dental has the largest direct sales force in the industry, totaling more than 1,000 sales representatives and equipment/software specialists serving the United States and Canada.

About MicroStrategy Incorporated

MicroStrategy is a leading worldwide provider of Intelligent E-Business software and related services. MicroStrategy's technology platform is creating a new generation of one-to-one e-business solutions that enable global 2000 organizations to build personal relationships with their partners, supply-chains, and customers. MicroStrategy delivers these solutions via Web, wireless, and voice. In addition to its industry leading technology, MicroStrategy also offers a comprehensive set of consulting, training and support services for its customers and partners. MicroStrategy has approximately 1,000 customers across such diverse industries as retail, finance, telecommunications, dot-com, insurance, healthcare, pharmaceuticals and consumer packaged goods. MicroStrategy also has entered into relationships with more than 270 systems integrators, application development and platform partners. For more information, please visit MicroStrategy's Web site, www.microstrategy.com.

Contact Michael Quint of MicroStrategy Incorporated, 703-848-8600 or pr--info@microstrategy.com.