Predictive Networks and WorldShare Enter Partnership

Predictive Networks Inc, a leading provider of highly targeted, personalized content delivery services, and WorldShare Inc, a leading Internet service provider for individuals, businesses, and private label Internet access, announced a partnership under which WorldShare will incorporate Predictive Networks' precision targeting and personalized content delivery technology into its service offerings.

Under the agreement, WorldShare will leverage Predictive Networks' technology to enrich its existing service packages for individual subscribers and private label enterprises -- organizations that provide branded Internet access to their customers using the WorldShare.net service. WorldShare will offer its private label customers in-depth insight into consumer behavior, interests and preferences based on Predictive Networks' unique anonymous Digital Silhouette technology, capable of providing detailed and accurate portraits of subscribers' affinities and preferences in over 125 different categories. As a result, WorldShare.net subscribers will receive personalized content that maps directly to their current needs and interests as well as an advanced layer of privacy protection.

"We're extremely pleased to partner with WorldShare, one of today's fastest growing Internet companies," said Mike Skarzynski, CEO of Predictive Networks. "The intelligence of the Predictive Network enables WorldShare to precisely match their subscribers with appropriate content and advertising. What's more, because Digital Silhouettes are anonymous, WorldShare.net subscribers can feel confident that their privacy is protected."

"WorldShare prides itself on providing very customized services for companies and organizations that want to communicate in a meaningful way with their audiences," said Becky Richardson, Co-Founder and CEO. "WorldShare.net is a very family-oriented online service that appeals especially to moms, dads and grandparents because of its philanthropic and helpful nature; while a private label service we provide for one of our clients is geared toward the scientific community. We don't take a cookie cutter approach to developing branded Internet access offerings and portals for our clients. That's why we're excited to be working with Predictive Networks. Their industry-leading technology complements our unique approach to providing a very individualized online service by focusing on the experience of each user. Our goal is to deliver targeted advertising and personalized content in a way that's very effective for clients and advertisers, but isn't obtrusive. With Predictive Networks, that's exactly what we're able to do."

The Technology

Utilizing advanced artificial intelligence technology and adhering to a 100% opt-in policy, Predictive Networks analyzes subscribers' click-stream data to develop a Digital Silhouette - an in-depth understanding of each subscriber's individual interests and characteristics, identifiable only by a random, anonymous ID number. Predictive Networks uses Digital Silhouettes to match content and advertising to appropriate subscriber recipients. Once the click-stream data is analyzed it is discarded. As a result, subscribers receive information that appeals to their current needs and interests, without compromising their privacy.

About WorldShare

WorldShare is one of the fastest growing national Internet Service Providers in the U.S. and the first to focus on supporting the non-profit sector. WorldShare donates five percent of each member's monthly fees to the non-profit of each member's choice. Additionally, WorldShare provides a number of full-service, fully customizable private label Internet access and e-mail solutions to corporations, non-profits and other organizations as a means of revenue generation, customer retention and brand extension.

WorldShare is located at 2520 Harris Avenue in Cincinnati, Ohio. For more information about WorldShare, please contact Bill Rayl, vice president of Strategic Development, at 513-458-4210 or visit the company's Web site at www.worldshare.net.

About Predictive Networks

Predictive Networks is a leading provider of highly targeted, personalized content delivery services. Its patent-pending, artificial intelligence technology and network infrastructure make it possible for advertisers and other content providers to reach their desired audiences with unprecedented levels of precision. In delivering its services the Company partners with service providers, enabling them to generate additional revenue by delivering high-value, high-margin services such as e-commerce.

Deployed on April 1, 2000, Predictive Networks' services are available to service providers, enterprise organizations and content providers including advertising agencies.

Predictive Networks Inc is located at 689 Massachusetts Avenue in Cambridge, Massachusetts. For more information please call 617-367-4700 or visit the company's Web site at www.predictivenetworks.com.

Contact Kosheff Communications, Betsy Kosheff, 413-232-7057, kosheffb@vgernet.net or Predictive Networks Inc, Gus Bickford, 617-575-4770, gus@predictivenetworks.com.