DataFlux Unveils dfPower Studio 3.4

DataFlux Corporation, a SAS Company and a leader in the development of data quality control tools that increase the accuracy and usability of corporate database assets, has unveiled dfPower Studio 3.4. DataFlux's highly evolved data matching, data standardization, and data analysis applications allow users to quickly and easily identify duplicate records, normalize inconsistent data, improve the merging capability of data from dissimilar data sources, and identify critical data intelligence issues. Some of the new, powerful features in version 3.4 in version matic generation of pure SQL (structured query language), added flexibility that empowers users to augment and customize business logic, and capitalization functionality. A free trial version of dfPower Studio 3.4 is available for download at www.dataflux.com/demozone.asp.

According to Robert Brauer, DataFlux founder, "We are very customer-oriented in our development efforts. This release contains several product enhancements, including SQL generation, user interface enhancements, algorithm enhancements, and other new functionality requested by our customer base. Our goal is to continually improve upon our existing product set to not only make the entire data quality process faster, but easier to implement and use for our customers."

Tony Fisher, president of DataFlux, says, "At DataFlux, we recognize the importance of giving our users the power and ability to customize our applications. Our product development team is continually working to make dfPower easier for users to modify to their specific environment. This release contains several product enhancements that help our users become more productive, as well as features that make it easier to configure dfPower to their unique business needs and business rules."

By drastically improving the value of an organization's data, dfPower Studio 3.4 brings data intelligence to each and every desktop. No other product on the market compares to the immediate value that dfPower Studio 3.4 offers, particularly the ability to connect to any data source and handle extremely large volumes of data. As with previous dfPower versions, 3.4 offers universal connectivity to more than 60 databases, including Oracle, SQL Server, DB2, Sybase and Informix. It works with data directly within a database, unlike other products that require unloading, manipulation and reloading of data.

New Features of dfPower Studio 3.4

New features in dfPower Studio 3.4 include SQL generation, on-screen editing of generated business rules, and capitalization functionality.

• SQL Generation - One important added feature is the capability to generate SQL statements. Users will now be able to generate pure SQL based on automatically generated or manually developed standardization logic for use as part of a standardization process outside of dfPower Studio, typically in a data load or transformation scenario.
• On-screen editing of generated standardization logic / schemes - Another feature to highlight includes the on-screen editing of generated standardization logic/schemes. Users are now able to extend and customize the results of the automatically generated standardization process directly on the scheme grid. Changes can be applied in a single instance or universally.
• Capitalization Functionality - The enhancement of capitalization capabilities means that dfPower Studio can now be used to change the case as desired for any data within a database. Users can easily change data to proper, lower, and upper case with a few simple clicks.

Additional features in dfPower Studio 3.4 include improved matching algorithms, improved clustering logic, GUI enhancements, and improved batch functionality.

Pricing and Availability

dfPower Studio 3.4 is available immediately. Typically, pricing for dfPower Studio 3.4 will range from $20,000 to $100,000 depending on the size and scope of the implementation and on user configurations. Significant product discounts will be available for a 30-day period (good until November 30, 2000) under a special product launch promotion. Current customers with existing upgrade/maintenance subscriptions will receive dfPower Studio 3.4 as an upgrade at no extra charge.

About DataFlux

Founded in 1996, DataFlux is a North Carolina-based software company that provides leading edge, award winning technology for data cleansing, data augmentation, data consolidation & conversion and data scrubbing, The versatile DataFlux products are designed to significantly improve the accuracy, consistency and usability of an organization's critical data, enhancing the effectiveness of data-driven applications and initiatives such as data warehousing, e-commerce systems, data mining, customer information systems, sales force automation, marketing databases, customer/prospect profiling and list management. DataFlux is a wholly owned subsidiary of SAS, the leader in decision support and data warehousing, providing integrated enterprise information-delivery solutions and e-business solutions. For more on DataFlux, visit: www.dataflux.com.

Contact Steve Traugott, Demaree Public Relations Inc, 603-428-4411, straugott@demaree-pr.com.