ICT GROUP LAUNCHES NEW DB MARKETING SERVICES BUSINESS UNIT

ICT GROUP INC, a leading global provider of customer relationship management (CRM) services, announced it has launched ICT Database Marketing Services, a new business unit providing highly sophisticated data mining, data segmentation and data warehousing services.

Robert J. Bzezensky has been appointed president of this business unit, responsible for the successful implementation, strategic marketing and executive management of its operations on a global, company-wide basis across all industries.

Through a finite, controlled set of database marketing and data segmentation techniques, the service offering of ICT Database Marketing Services is designed to increase sales conversion and customer satisfaction, retention and loyalty rates, while decreasing costs and optimizing additional cross-selling and up-selling opportunities for existing and prospective clients.

This is the fourth business unit to be added to ICT GROUP's Marketing Services division, which specializes in value-added CRM services for the financial and healthcare/pharmaceutical industries as well as full-service marketing research services.

"Bob is a welcome addition to ICT GROUP," said John J. Brennan, Chairman and Chief Executive Officer of ICT GROUP. "We are confident that his professional background and proven expertise in the scientific application of business and consumer database marketing techniques will significantly enhance our value-added CRM service offering."

Bzezensky has more than 20 years' database marketing experience, having served as an independent consultant for such leading companies as AT&T, Texaco, Doubleday, Aetna U.S. Healthcare and T. Rowe Price, among others. His professional background is impressive and includes numerous positions in which he has demonstrated the successful application of sophisticated statistical theory techniques to various direct marketing and customer care campaigns.

Prior to acting as an independent consultant, Bzezensky served as president of DirectCom Inc, an industry leading database marketing systems supplier. Previously, he was vice president of sales and marketing for a large direct response company, overseeing that company's database marketing and segmentation services.

Bzezensky received an MBA degree in Marketing from New York University and a BS degree in statistics from the Baruch School of the City University of New York. He is a member of the Direct Marketing Association, the American Telemarketing Association and the American Statistical Society.

ICT GROUP, headquartered in Langhorne, Pa., is a leading global provider of customer relationship management (CRM) services. The company helps clients identify, acquire, retain, service, measure and maximize the lifetime value of their customer relationships.

The company manages CRM service operations in the U.S., Europe, Canada and Australia from which it supports domestic and multinational corporations and institutions, primarily in the financial, insurance, telecommunications, healthcare, information technology, media, energy and hospitality industries as well as a growing base of e-business providers.

ICT GROUP also offers its full suite of CRM services as an Application Service Provider, for use by clients at their own in-house facility or on a co-sourced basis in conjunction with ICT GROUP's fully compatible Web-enabled customer contact centers.

To learn more about ICT GROUP, visit the company's Web site at www.ictgroup.com.