Scotiabank Selects Unica Corporation's Affinium

Scotiabank, one of North America's premier financial institutions, has selected Unica Corporation's Affinium software to be an integral part of its Canadian enterprise-wide CRM strategy. The bank is deploying a highly-targeted, one-to-one marketing capability as part of a corporate strategy to better deliver relevant solutions for the needs of individual customers. Unica is a leading provider of analytical CRM and marketing automation solutions.

Scotiabank selected Unica's Affinium following a rigorous review of the leading marketing automation vendors. "Affinium was the best tool available for mapping to our existing data sources - a combination of flat files and tables within a data warehouse environment - allowing us to better automate our marketing processes immediately, instead of waiting several months until our datamart is fully operational," said Barbara Mason, Scotiabank's senior vice president of retail marketing. "We expect to be using the Affinium product as early as the end of this month."

"Affinium will provide Scotiabank with a unique capability-allowing the institution to transform its branches, call centers, direct mail and e-mail "touchpoints" into an integrated and measured component of its CRM strategy. Through the information provided by Affinium, customer-facing employees will be able to better implement personalized marketing programs that meet individual customer's needs," added Yuchun Lee, Unica Corporation co-founder and CEO. "By using Affinium in this way, Scotiabank is putting a whole new spin on the concept of multi-channel marketing."

Affinium also received high marks for its "usability and scalability," Mason said. "It's user friendly and can scale-up to meet the scope of any marketing campaigns we may want to run, now or in the future. Beyond the many technical considerations, we were extremely impressed with Unica as a company-with its understanding of the needs of financial institutions and of the particular challenges faced by our marketing organization."

Scotiabank will use Affinium to support various customer-driven initiatives, including increasing brand loyalty, delivering financial solutions to its seven million customers and providing after sales service and relationship management support activities. Affinium also provides the capability to test smaller, highly targeted campaigns more cost effectively. "And in the future," Mason said, "Affinium will be key as the bank expands its marketing efforts to the Web and wireless touchpoints."

Beyond automating its marketing campaigns, Affinium will provide the bank with the analytical tools needed to measure campaign effectiveness and ROI. "We are excited to use Affinium to help us optimize the return on our marketing and sales and service- related investments," Mason concluded.

About Scotiabank

Scotiabank is one of North America's premier financial institutions, with more than $243 billion Canadian in assets and approximately 41,000 employees worldwide. It is also Canada's most international bank with more than 1,7000 branches and offices in over 50 countries on six continents. Scotiabank is on the World Wide Web at www.scotiabank.com.

About Unica

Unica, a leading provider of analytical CRM and marketing automation solutions, helps innovative businesses achieve one-to-one marketing through personalized interactions at the right time, through the right channels. Affinium, Unica's modular, cross-channel marketing suite, delivers deep functionality for data mining and predictive modeling, customer interaction and campaign management, real-time personalization, and reporting. Hundreds of businesses worldwide rely on Unica's software, services, and expertise to build profitable customer relationships and achieve marketing success. Headquartered in Lincoln, Mass., Unica is privately held with offices throughout the U.S. and a network of distribution partners in Europe, South Africa, and South America. Its customers include Lands' End, Bank of Montreal, Fingerhut, ABN AMRO, United Parcel Service, Marriott, and AOL-AAdvantage. For more information, call 781-259-5900 or visit www.unicacorp.com.

Contact Beth Sulak, Unica Corporation, 781-259-5900, bsulak@unicacorp.com.