Centex Home Equity Selects MITI Prospecting Solutions

MITI Prospecting Solutions Inc, a leading Prospect Relationship Management (PRM) solutions provider, has been selected by Centex Home Equity Corporation to help the lender develop new, more effective, direct marketing programs. Centex Home Equity Corporation, a national leader in home equity financial products, is a subsidiary of Dallas, Texas-based Centex Corporation. Centex Home Equity will use MITI's PRM solution and its Acquire suite of services to analyze current programs and develop new customer prospecting programs designed to achieve higher response rates.

"We view MITI as our strategic partner, helping us to be as effective as possible with all of our marketing initiatives," said Rob Greenbaum, vice president of marketing for Centex Home Equity Corporation. "Several years ago, MITI developed a prospect database for us using MITI's homeowner database. In our opinion, this is the strongest database of homeowners in the industry. Now, MITI is helping us take our marketing programs to the next level by providing next-generation solutions that enable us to better analyze our marketing programs and their results, so we can make future programs more effective."

Greenbaum said, "The extra value in working with MITI comes from MITI helping us reduce our direct marketing expenses."

Centex Home Equity markets its services to those who may be interested in a home equity loan because they have less-than-perfect credit, need to consolidate bills, or wish to make lower monthly payments. Using MITI PRM solutions, Centex Home Equity is able to build sophisticated models that help better target potential customers in these categories.

MITI maintains the Centex Home Equity prospect database, updating it monthly based on reports from Centex Home Equity telemarketing and direct response vendors. MITI also uses these monthly reports to create a "Do Not Solicit" list, and keeps an ongoing record of those who respond to offers and become customers of Centex Home Equity. The next step, according to Greenbaum, is for MITI to provide Centex Home Equity marketing managers with desktop access to the prospect database and other data currently managed by and accessed at MITI.

Steve Scruton, senior vice president of MITI, said, "We're pleased to be providing Centex Home Equity with the kind of homeowner data and PRM solutions that make a difference to the success of their marketing efforts. MITI specializes in knowing data better than anyone else, and in delivering information that has both breadth and depth, as well as relevancy. We believe this is what makes us able to serve our customers' needs as well as we do, and why customers keep coming back to MITI as their needs grow."

About MITI's Solutions

MITI's powerful, open database and e-marketing technology solutions integrate custom and best-in-class database marketing tools. Its Universal Prospect Data Warehouse (UPDW) provides access to the most relevant data so companies can identify and capture high-quality customers. MITI's end-to-end Prospect Relationship Management solutions are delivered in cross-platform, scalable environments and are designed to precisely address each organization's technology and business needs so they can achieve their business goals.

About Centex Home Equity Corporation

Centex Home Equity Corporation, headquartered in Dallas, Texas, is one of the fastest-growing sub-prime mortgage lenders in the United States. With over 150 offices and approximately 1,200 employees nationwide, Centex Home Equity originates mortgage loans to customers with less-than-perfect credit through five diverse origination channels: retail branches; referrals from independent mortgage brokers; loans generated from its sister company, CTX Mortgage; a centralized telemarketing sales unit; and correspondent lending. All loans originated by Centex Home Equity are serviced centrally by the company in Dallas, Texas.

The company currently services almost 42,000 accounts totaling approximately $2.2 billion in receivables. Centex Home Equity Corporation ranks as one of the top 20 sub-prime mortgage lenders in the United States. More information about the company may be found at www.centexhomeequity.com.

About MITI

MITI Prospecting Solutions Inc is a leader in Prospect Relationship Management (PRM), focusing on providing the best and most effective multi-channel prospecting and acquisition solutions in the industry. MITI's Acquire suite of services includes the Universal Prospect Data Warehouse (UPDW), open system data warehousing, and leading-edge data mining. Information about MITI can be obtained by contacting info@mitidata.com, by calling 978-738-0544, or by visiting the MITI Website at www.mitisolutions.com.

Contact Christine Shock, Shock PR, 508-893-9933, cshock@shockpr.com.