SPACE.com Selects Primary Knowledge for Web Intelligence

As part of the growing trend toward outsourced solutions for Internet measurement and analysis, SPACE.com Inc, a premier space multimedia company, has chosen Primary Knowledge for its end-to-end outsourced Web intelligence solution. SPACE.com has subscribed to Primary Knowledge for e-Content, a comprehensive data management and analysis service designed to meet the needs of Web sites whose primary businesses objective is to maximize profits through advertising and sponsorship sales and/or subscription revenues.

According to John Phillips, SPACE.com vice president of marketing, an extensive review of Web intelligence solutions pointed to Primary Knowledge as the best option to help the company understand and increase customer value. "We considered a number of other software solutions, and very quickly concluded that none of them could offer us the breadth and depth of analytics as well as the level of functionality that Primary Knowledge could. Their reports and analysis tools will allow us to better understand who our customers are and how they use our site," Phillips said.

"We're pleased that SPACE.com has chosen us as their Web intelligence solution," said Peter Adams, Chairman and CEO of Primary Knowledge. "Our service will empower them with superior decision support and database marketing capabilities without the day-to-day hassles of data management and reporting. SPACE.com's selection of Primary Knowledge is continued evidence of the inevitable shift from software packages to outsourced solutions when it comes to Internet data warehousing and analysis."

Over the last few months, leading analysts at research companies which include Forrester, Jupiter and the Yankee Group, have urged Internet companies to not only quickly implement intelligence solutions, but to seriously consider outsourcing them as well. Most recently, in its report, Usage Analysis: Refining and Managing User Data, Jupiter Communications declared, "To avoid being crushed by an increasing volume of data over the next 12 months, Web ventures must outsource usage analysis infrastructure to a third party provider."

Mark Cutsforth, Chief Technology Officer at SPACE.com, said that finding a best-of-breed data warehouse on an outsourced basis was an essential element of SPACE.com's decision. "Primary Knowledge has a scalable infrastructure that has been designed specifically to accommodate enormous and unpredictable increases in data volumes without any interruption in service levels -- guaranteed. This was crucial for us given our projections for growth in site activity and registered visitors."

About Primary Knowledge

Primary Knowledge is a leading e-business intelligence service that enables Internet companies to optimize their business -- one customer at a time. The Company's two outsourced solutions -- Primary Knowledge for e-Commerce and Primary Knowledge for e-Content -- include comprehensive data management services, analytics and targeting tools that are tailored to each distinct business model. Because Primary Knowledge offers a subscription-based, turnkey service, it removes the major barriers that e-businesses face in optimizing ROI: lack of in-house technology, analytical expertise, and time. Primary Knowledge is headquartered in New York City and can be contacted at www.primaryknowledge.com or 212-233-2110.

About SPACE.com Inc

SPACE.com Inc is the first multimedia company dedicated to space and space related content and serving its audience on a wide variety of platforms. Anchored on the Web, the company has rapidly expanded across media with its print and software offerings. Space.com, the definitive space Web site, offers the richest and most compelling content, featuring news, information, education, entertainment, games, science fiction and a kids' channel. SPACE.com is also at the forefront of broadband content and technology, having launched the broadband channel Space TV on the Real.com Network. SPACE.com publishes SPACE Illustrated magazine which conveys the wonder of humankind's greatest adventure through spectacular space imagery and content, and Space Business International, the leading business to business international space publication. The company also publishes Starry Night, the country's leading software line for amateur astronomers. SPACE.com is headquartered in New York City with offices and news bureaus in Washington, D.C.; Cape Canaveral, Fla.; Pasadena, Calif.; Cary, N.C.; Toronto, Canada; London, UK and Tokyo, Japan.

Contact Norma Romeo or Malissa Piazza, both of DEF PR, 212-779-7779, for Primary Knowledge.