Leading Companies Join Unica Alliance Program

IBM, Quaero and Accrue are among a number of leading technology and consulting firms that have joined Unica's new partnership program - the Unica Alliance Program - the company announced at the Personalization Summit. Other companies announced as partners are: Acxiom, Braun Consulting, FloNetwork, Group 1, Informix, Marketing Information Technology Inc (MITI), and WebTone Technologies.

Unica Corporation is a leading provider of analytical CRM and marketing automation solutions. The Unica Alliance Program was designed to meet demand from other leading CRM vendors seeking to establish formal partnerships with Unica and broaden and enhance their own product and service offerings. The program promotes a high level of flexibility and openness between vendors to deliver broad CRM solutions that feature best-of-breed products.

"Our partnership with Unica provides significant quantifiable benefits for us and our joint customers," said Naras Eechambadi, CEO of Quaero. "We're able to increase our value to the customer, ensure successful CRM implementations and execution of marketing programs, and gain the kind of competitive advantage that will enable us to continue to take advantage of new business opportunities."

Unica is now in the process of implementing solutions for ABN AMRO North America, Lands' End, Scotiabank and the Dallas Teachers' Credit Union that involve various Alliance Program partners.

Accrue, a leading provider of analytical eCRM solutions for powering customer interactions, has partnered with Unica to offer customers a robust analytical marketing automation application. The integrated Accrue and Unica solution offers customers the ability to understand and segment their most profitable customers and market to them. "Anytime you bring together market leaders, like Accrue and Unica, you are delivering best-of-breed solutions to the customer," said Richard Kreysar, president and CEO of Accrue. "With our combined technology and expertise, we now offer a powerful analytical marketing solution that meets the needs of companies by helping them to understand their customer touchpoints and customer interactions."

"Large, sophisticated companies seeking to implement total CRM solutions recognize the benefits of a best-of-breed approach," said Kevin Keane, Unica's vice president of business development. "The Unica Alliance Program will go a long way to meeting this market need. It will create strong, strategic partnerships between Unica and other leading vendors that have both a commitment to delivering superior solutions and to helping customers achieve true CRM success."

About Unica

Unica, a leading provider of analytical CRM and marketing automation solutions, helps innovative businesses achieve one-to-one marketing through personalized interactions at the right time, through the right channels. Affinium, Unica's modular, cross-channel marketing suite, delivers deep functionality for data mining and predictive modeling, customer interaction and campaign management, real-time personalization, and reporting. Hundreds of businesses worldwide rely on Unica's software, services, and expertise to build profitable customer relationships and achieve marketing success. Headquartered in Lincoln, Mass., Unica is privately held with offices throughout the U.S. and a network of distribution partners in Europe, South Africa, and South America. Its customers include Lands' End, Scotiabank, Bank of Montreal, Fingerhut, ABN AMRO, United Parcel Service, Marriott, and AOL-AAdvantage. For more information, call 781-259-5900 or visit www.unicacorp.com.

Contact Karen Seaman, KHJ PR on behalf of Unica Corp, 617-241-8000 x177, kseaman@khj.com.