SCOTTISH POWER SELECTS WhiteCross ASP SERVICE

WhiteCross Systems announced that the Sales & Supply Business of Scottish Power, a multi-utility business serving seven million homes and businesses, will be using its WX/ASP Service to execute customer analyses to identify the needs of discrete groups, devise competitive price and service options, identify marketing opportunities, and improve customer satisfaction levels.

Scottish Power had been using an earlier version of the WhiteCross platform since 1994. Moving to an ASP model means Scottish Power will be upgrading to the WX/ASP service, based on the powerful WX/DES, which will allow the company to market to the household level rather than just zip code. Furthermore, by employing WhiteCross in an ASP mode, Scottish Power can leverage the WhiteCross consultancy team's experience in executing complex data analysis to conduct increasingly sophisticated data mining exercises.

"One in five households in the UK are Scottish Power customers," said Andy Butcher, market research and database manager at Scottish Power. "We are therefore a very data-rich company but are very conscious that unless we conduct regular and comprehensive analysis of this data, we will be information poor. WX/ASP allows us to ask a question and gain an immediate answer. True 'train-of-thought' analysis means that the Sales & Supply Business in Scottish Power can better understand customer segments and target customer service, sales or marketing initiatives. We decided to continue working with WhiteCross when expanding our customer data analysis as we had found its system highly effective in the past and the company consultants were knowledgeable and very responsive."

Scottish Power will leverage the WX/ASP Service to maximize the proficiency of its energy supply and retail business units as well as new telecommunications initiatives. Powered by WhiteCross' WX/DES platform, WX/ASP is a complete service that provides software, servers, and services to perform extremely fast reporting and analysis on detailed historical usage data. WX/ASP will enable Scottish Power to plan new offerings by drawing from customer behavior patterns to identify representative samples that may be interested in new products and services. The range of customer data to be incorporated into the analyses includes customer location, payment methods and times, usage, and retail purchase details and is mined with total respect to customer privacy.

The WX/DES platform features high-speed performance -- 5 billion rows per second -- combined with a sophisticated data mining and exploration toolset. Its range of software and services enables customers to make informed, real-time decisions on pricing and packaged offers and allows them to respond to competitors without jeopardizing profitability. Services include the delivery of regularly scheduled reports to individual users' desktops, ad-hoc and exploratory analysis based on individual customer questions, and advanced data mining on full-volume data.

"Scottish Power is focused on living up to its maxim 'we can't help but help,' and understanding how to serve its customers better through customer analysis is a key part of this," said John K. Thompson, vice president, worldwide marketing of WhiteCross Systems. "Traditional methods of customer service such as customer feedback forms are intrusive, lengthy and can't determine the subtleties of customer behavior. For example, something as minor as how customers like to pay their bills may play a role in whether they decide to change suppliers. Anticipating how payment could be made more convenient, such as via the Internet, can reduce churn and increase customer satisfaction."

About WhiteCross Systems

WhiteCross Systems is a leading provider of analytical technology and services that enables corporations to realize the benefits of real-time customer intelligence. The Company's e-CRM analytical technology and strategic, outsourced services minimize the risks and technical demands that are traditionally associated with performing large-scale, simple to highly-sophisticated data analyses. WhiteCross Systems' analytical offerings include personalization; customer profiling; content, community, and e-commerce assessment; market segmentation; cross-selling and up-selling, strategic pricing and profitability, click-stream, and customer loyalty analyses. The Company specializes in helping enterprise corporations and e-businesses integrate this intelligence into all channels of customer touch points. The result is an unprecedented way for customers to gain an understanding of their target markets, consumers, and competitors. WhiteCross Systems has headquarters in San Francisco, California, USA; and Bracknell, Berkshire, United Kingdom. For more information, visit the WhiteCross Systems Website www.whitecross.com.

Contact Megan Ullmann, 415-447-6115, or megan@msrdotcomm.com of msr.comm, for WhiteCross Systems.