Hyperion Announces Support for Siebel Marketing 2000.3

Hyperion Solutions Corp, a leader in business analysis software, announced support for Siebel Marketing 2000.3, a comprehensive suite of applications that enable marketers to strategically plan, manage and execute highly effective multi-channel marketing programs. Hyperion Essbase OLAP Server and Hyperion's suite of packaged eCRM analysis applications deliver comprehensive closed-loop reporting, analysis and modeling that directly complements the planning, management and execution of marketing programs enabled by Siebel Marketing 2000.3.

"As the adoption of CRM and eBusiness applications, focusing on operational activities increases (examples include Siebel Marketing 2000.3), so does the need for integrated analytical CRM to maintain a competitive edge," said Liz Shahman, vice president, CRM Infusion program, META Group. "The integration of enabling analytical technology (e.g., OLAP) and packaged business analysis applications such as those from Hyperion, will provide a competitive lift for companies over those using simply operationally-focused CRM applications alone."

Hyperion and Siebel Systems recently announced a strategic alliance to integrate, market and sell Hyperion's market leading Hyperion Essbase OLAP Server and Hyperion's suite of packaged eCRM analysis applications with Siebel eBusiness applications, including Siebel Marketing 2000.3. Hyperion's complete family of eBusiness analysis products extends Siebel eBusiness Applications and Siebel Marketing to give companies greater insight into their customer base across all channels of distribution, leading to increased customer retention, loyalty, revenue, and profits.

"Siebel Marketing 2000.3 combined with Hyperion eCRM analysis solutions such as Hyperion Web Site Analysis Suite and Hyperion Essbase OLAP Server delivers a compelling solution that allows customers to close the loop between the planning, management, execution and analysis of multi-channel marketing campaigns," said Dan Lackner, Siebel's vice president and general manager, marketing products. "For example, a customer can plan and execute a campaign in Siebel Marketing 2000.3 and then use Hyperion Web Site Analysis Suite to understand whether the campaign had the desired impact on Web Site traffic, visitor behavior and e-commerce performance."

The integration of Hyperion Essbase OLAP Server and Hyperion's suite of packaged eCRM analysis applications with Siebel eBusiness applications is designed to give companies the flexibility and openness to collect and analyze information generated by the entire customer lifecycle and both on-line and brick and mortar channels. As companies market to, sell to, and service their customers across all types of touch points, including offline, telephone, direct mail, the Web, wireless devices, and email, Hyperion and Siebel will be able to integrate and analyze this information to provide a unified 360 degree view of customer behavior.

"Siebel Marketing allows organizations to execute highly personalized one-to-one marketing campaigns across all customer touch points including telephone, direct mail, the Web, wireless devices, and email," said Daniel Druker, vice president and General Manager of Hyperion's eCRM Analysis Division. "Hyperion Essbase OLAP Server and Hyperion's packaged eCRM analysis applications will help those same organizations gain a comprehensive, integrated understanding of how well those campaigns worked, which touch points performed best, the impact on Web site activity, sales and service initiatives, and campaign performance measured by revenue, profitability, customer satisfaction and lifetime value."

Hyperion is integrating Hyperion Essbase OLAP Server and Hyperion's suite of packaged eCRM analysis applications including Hyperion Customer Interaction Center and Hyperion Web Site Analysis Suite with Siebel eBusiness Applications such as Siebel Sales, Siebel Field Service, Siebel Call Center and Siebel Marketing. The combined solutions will enable companies to optimize outbound marketing campaigns, improve product quality, increase customer service, and enhance sales effectiveness. Hyperion Essbase OLAP Server, Hyperion Web Site Analysis Suite and Hyperion Customer Interaction Center are available today to Siebel eBusiness customers. Formal validation of the integration between Siebel eBusiness applications with Hyperion Essbase and current Hyperion eCRM analysis applications, plus future Hyperion eCRM analysis applications is scheduled for 2001.

About Hyperion

Hyperion is a leader in business analysis software. Hyperion helps business leaders plan, manage and execute on strategies by analyzing information on e-business initiatives, supply chain execution, customers, operations and finance. The company's market-leading OLAP (online analytical processing) technology, packaged business analysis applications and tools are used by 6,000 organizations worldwide, including more than 60 of the Fortune 100 and more than 40 of the Financial Times European Top 100. In addition, 400 Hyperion alliance partners deliver technology, applications and services to increase the flexibility and choice for customers. Headquartered in Sunnyvale, California, the company has offices in 26 countries. More information is available at www.hyperion.com, info@hyperion.com, or 1-800-286-8000.

About Siebel Systems

Siebel Systems Inc is the world's leading provider of eBusiness applications software. Siebel Systems provides an integrated family of eBusiness application software enabling multichannel sales, marketing and customer service systems to be deployed over the Web, call centers, field, reseller channels, retail and dealer networks. Siebel Systems' sales and service facilities are located in more than 28 countries. For more information, please visit Siebel Systems' Web site at www.siebel.com.

Contact Hyperion Solutions, Michael Dunstan, 408-220-8612, Michael_dunstan@hyperion.com or Siebel Systems Public Relations, 650-295-5455, pressreleases@siebel.com.