Silvon Unveils Website Performance Analysis Application

Silvon Software Inc announced the availability of an e-business analysis solution that will be marketed and sold under Silvon's Stratum suite of business performance management software applications. The new software module seamlessly captures clickstream and CRM data from a user's Web site, stores and organizes the data in a central repository, and provides the analytics required to help businesses measure their Web site and Web store effectiveness.

"The e-Business Performance Management module of Stratum empowers companies to scrutinize their Web sites and maximize their opportunities in the e-commerce marketplace in many ways," said Michael J. Hennel, president and CEO of Silvon. "It allows our customers to see if their Web visitors are finding what they want quickly or leaving their sites prematurely because of long download times or lengthy registration processes. It also empowers our customers to attract, retain and generate continuous profitability from their clients. This is accomplished by giving them the analytics they need to identify visitor and customer buying patterns, analyze promotional effectiveness, and measure the overall impact of their e-business activities on short- and long-term corporate goals."

The Stratum e-Business Performance Management module includes several pre-packaged analytical views and reports addressing these areas:

• Page Analysis - such as most/least frequently viewed pages, pages not downloaded in full, page-to-page analysis, and average time to download a page
• Visitor Analysis - including, but not limited to, number of visits per day, number of unique visitors a day, first-time vs. repeat visitors, number of people who visit and don't come back, number of visitors who register, top visitors by value or quantity, and number of visitors who only place single orders
• Entry Point Analysis - including where visitors come from and the search criteria they used to find the site
• Internal Search Analysis - including commonly used search criteria and whether visitors were successful or unsuccessful in using this criteria
• Item Analysis - including the items most commonly viewed, top/bottom items by order value, and items ordered by visitor geography
• e-Order Analysis - including the value/quantity of orders, abandoned orders, and trends related to actual items ordered
• Combined Analysis with other Stratum Modules - allowing companies to analyze the percentage of revenue from different sales channels, items sold by channel, customer sales by channel, existing and new customers moving between channels and promotional performance by channel, among many other things.

About Stratum

The Stratum suite of analytic applications is currently available from Silvon and features completely integratable modules for Sales Performance Management, Marketing Performance Management, Manufacturing Performance Management, Procurement Performance Management and e-Business Performance Management. In the next few months, the company plans to unveil additional components for Financial Performance Management and Customer Analytics. The Stratum suite includes Silvon's DataTracker technology featuring a relational data warehouse, an on-line analytical processing engine, a closed-loop processing functionality, a built-in planning application, and enterprise connectors for extracting, transforming and loading data from ERP, CRM and other Web-based business transaction systems into the data warehouse for analysis purposes. The product line also features hundreds of pre-built, best-of-breed analytical views and reports based on supply chain-specific business models.

About Silvon Software

Silvon Software is a global supply chain-focused business intelligence solutions provider headquartered in the western Chicago suburb of Westmont, Illinois. Since 1987, Silvon has focused on software-based business intelligence/analytic application solutions for manufacturing, wholesale distribution and retail organizations. Silvon solutions are predicated on the fact that a better business understanding will empower the move toward an optimized supply chain. Silvon clients benefit from improving business practices and profitability by leveraging analytic information on customers, suppliers, and operational performance. Silvon's analytic applications run on the IBM AS/400, Windows NT and Unix platforms, and are supported by a network of OEMs, value-added resellers and independent distributors. The company's solutions are currently installed in more than 1,400 sites worldwide.

Contact Silvon Software Inc, Pat Hennel, 630-655-3313, pat.hennel@silvon.com.