YellowBrick/MicroStrategy Work Together to Help CRM

YellowBrick Solutions, an innovator in bringing customer relationship management (CRM) and legacy applications together, announced an alliance with MicroStrategy Incorporated, a leading worldwide provider of Intelligent E-Business software. When applicable, MicroStrategy and YellowBrick Solutions are recommending each other's products to current and potential customers.

The MicroStrategy 7 business intelligence platform provides companies with the ability to analyze information in their data warehouse to answer mission critical business questions and understand partner and customer behavior. MicroStrategy 7 serves as a powerful analysis platform on which numerous CRM applications can be built. Many companies will choose to build separate CRM systems for marketing automation, for their call center, their Web site and their stores. Visitant, YellowBrick Solutions' flagship product, helps companies create a holistic view of customers across all of these applications in real-time, ensuring for example that someone in the call center can see all interactions with a customer through other touch points.

"Our relationship with YellowBrick Solutions can help customers leverage customer data to optimize business interactions," said Sanju Bansal, chief operating officer of MicroStrategy Incorporated. "Visitant provides the type of tool our clients require to conduct customer-centric business. Businesses need a holistic view of their customers -- Visitant can help companies reach that end."

MicroStrategy 7 can easily integrate with Visitant out-of-the-box, allowing joint clients to seamlessly integrate all of a company's existing customer touch point applications to present a single customer profile in real-time. Visitant's unique touch point adapters enable best-of-breed CRM, data mining and Web-based customer interaction applications to quickly and easily exchange customer information through an open and scalable platform. Visitant's high performance software architecture also makes information from one touch point available to all other customer-facing touch points instantly.

"As a strong player in the business intelligence and CRM markets, MicroStrategy's endorsement of our Visitant platform increases our visibility among its thousand customers," said Gene Ferruzza, YellowBrick's president and CEO. "MicroStrategy's customer base can potentially provide us with a noteworthy entree into many different industries."

About YellowBrick Solutions

YellowBrick Solutions is an innovator in customer experience management solutions. The company was founded in May of 1999 by veteran CRM and object technology professionals. YellowBrick has based its advanced technology solution on a proven 10-step methodology. The company's flagship product, Visitant, offers a unique approach to bringing real-time customer information together by leveraging best-of-breed CRM, data mining, campaign management and Web-based customer-facing applications. YellowBrick is headquartered in North Carolina with satellite offices in San Francisco. More information is available by calling 919-653-2500 or on the Web at www.yellowbricksolutions.com.

Contact Collaborative Communications Inc, Gabrielle Stone, 617-520-9164, gstone@collaborative.com.