SPSS DATA MINING TOOLS LEAD KDNUGGETS POLL

Once again asserting that SPSS Inc is a data mining leader, two of its data mining tools placed first and second in a recent KDnuggets poll which asked, "Which data mining tools do you regularly use?" Out of 17 specific tools mentioned, 17 percent of respondents named Clementine and 15 percent said AnswerTree.

The poll was conducted on the KDnuggets Web site in late October and the results were published in the Nov. 7 KDnuggets News e-newsletter. To view the complete results of the poll, visit
www.kdnuggets.com/polls/dm_tools_oct_2000.htm.

"As more and more organizations realize the value of data mining, they also recognize SPSS' position as a leading provider of data mining solutions," said Peter Caron, SPSS senior marketing manager. "Whether it's a business that wants to retain its most profitable customers, a government agency looking to detect fraud or a university trying to improve graduation and retention rates, SPSS can help solve these problems by uncovering the right information."

Clementine also topped two KDnuggets data mining polls earlier this year. The June 13 KDnuggets News named Clementine the most popular data mining software and a poll published in the July 18 KDnuggets News had Clementine tied for first place as the data mining software respondents planned to try or buy next.

"Clementine's sales figures over the past few years also demonstrate its increasing popularity," Caron said. "SPSS sales of Clementine increased by 122 percent during the first nine months of 2000 compared to sales during the same period in 1999."

About Clementine

Clementine, SPSS' enterprise-strength data mining solution, helps businesses improve the profitability of customer relationships through the in-depth understanding of data. Organizations use the insight gained from Clementine to retain profitable customers, identify cross-selling opportunities, attract new customers, detect fraud, reduce risk and improve government service delivery.

Clementine combines two valuable assets - data and business knowledge - to create powerful predictive models which answer real business questions such as "What customers are in danger of leaving?" or "Who is a safe credit risk?" At each point of the data mining process, Clementine's visual interface invites users' specific business expertise. Clementine's many modeling techniques, such as prediction, classification, segmentation and association detection, lead to the most powerful, accurate model or combination of models, producing superior results. Once models are created, Clementine Solution Publisher enables their delivery enterprise-wide to decision makers or a database.

Clementine was the first data mining workbench aimed at business users and is consistently acknowledged by users and analysts as the leading visual rapid modeling environment for data mining. Clementine has established a leading position in the data mining market and is used in a wide range of industries including e-commerce, telecommunications, finance, retail, health care, government and higher education. More than 500 organizations worldwide use Clementine including British Telecommunications, Unilever, Provident Financial, Raydium and e-Dialog.

About AnswerTree

AnswerTree is SPSS Inc's multi-method, decision tree software product. By automatically identifying segments and patterns in data and displaying the results in an intuitive tree diagram, AnswerTree enables business users without statistical expertise to get reliable information from their data. Common applications of AnswerTree include building customer profiles for marketing, describing loan default candidates for credit scoring and determining sources of defects for quality improvement.

About SPSS Inc

SPSS Inc enables organizations to develop more profitable customer relationships by providing analytical solutions that discover what customers want and predict what they will do. The company delivers analytical solutions at the intersection of customer relationship management and business intelligence. SPSS analytical solutions integrate and analyze market, customer and operational data in key vertical markets worldwide including: telecommunications, health care, banking, finance, insurance, manufacturing, retail, consumer packaged goods, market research and the public sector.

Headquartered in Chicago, SPSS has more than 40 offices, over 900 employees and 1999 revenues of $142 million. The company also has won the following awards: No. 77 on Forbes 2000 list of the "200 best small companies" and as the 22nd most profitable company on the Nasdaq exchange by Equities magazine; 1999 World Class Solution award in business intelligence and named "best decision support system for business intelligence" in the 1999 RealWare award competition; No. 12 in DM Review's 2000 Data Warehouse Top 100; placed No. 16 on the 2000 Softoletter 100, a ranking of the top 100 personal computer software companies in the United States; and No. 115 in the 2000 Software 500, a ranking of the world's largest software vendors by Software Magazine; listed on Working Mother magazine's 100 Best Companies for Working Mothers for 2000. For more information, visit www.spss.com.

Contact SPSS, Susan Kalell or Matthew Martin, 800-525-4980, pr@spss.com.