SPSS and PrimeResponse Form Strategic Alliance

Prime Response Inc, a leader in business-to-consumer relationship marketing, and SPSS Inc, a provider of analytical customer relationship management solutions, announced at the National Center for Database Marketing Conference www.ncdm-orlando.com/index2.htm, a strategic partnership that will enable companies to interact more profitably with customers through better marketing initiatives. Under this agreement, the companies will jointly sell and market their solutions to current and future customers. The relationship between the companies is expected to evolve from today's initial announcement to include a number of options, including tighter and more seamless integration between the companies' product lines. The combination of PrimeResponse's marketing automation and SPSS' analytical technologies gives B-to-C customers a unique and powerful solution which enables more personalized and profitable marketing at all customer touchpoints.

Organizations using the combined solution can now more efficiently analyze customer data, segment customers, identify trends and predict outcomes and then quickly utilize this new insight within their marketing programs for more accurately personalized, multi-channel, one-to-one marketing. For example, users of Prime@Vantage, PrimeResponse's relationship marketing suite, will be able to effectively target offers to customers by creating predictive models using Clementine, the SPSS data mining workbench, to determine whether a customer will respond to a particular offer. This information will then be passed to Prime@Vantage in real time, to determine an appropriate marketing message or offer for each customer. In addition, leveraging SPSS AnswerTree, Prime@Vantage product suite users will benefit from the industry's first-ever ability to conduct automated customer segmentation, resulting in less manual work for the marketer. The combined solution will enable marketers to more easily and efficiently measure the results of their marketing initiatives through the use of state-of-the-art data analysis.

"Data mining and marketing automation are essential in today's competitive landscape where customer defection is just a click away," said Peter J. Boni, CEO of PrimeResponse. "The alliance of our technologies will enable leading organizations to radically improve the efficiency and refinement of marketing initiatives."

"SPSS enthusiastically supports our partnership with PrimeResponse," said Jack Noonan, president and CEO of SPSS. "Our analytical products and solutions enable organizations to create more profitable customer relationships by providing a competitive advantage: the ability to discover what customers want and predict what they will do. Over time, we expect to provide joint customers a variety of ways to use our predictive technology with PrimeResponse solutions so organizations will be able to harness the intelligence within their customer data and apply it to improve marketing efforts and ultimately their organization's profitability."

"For several years, SPSS has assisted PrimeResponse, primarily for data auditing and validation within our U.K. service bureau," said Allen Swann, president of international operations for PrimeResponse. "We look forward to formalizing this relationship as we bring SPSS' strength in data mining together with our relationship marketing suite of applications."

SPSS and PrimeResponse currently share many common customers in the financial services, telecommunications, e-commerce and retail industries. As a result of the partnership, SPSS' and PrimeResponse's solutions will work together more seamlessly, enabling these and future customers to improve their marketing initiatives.

About SPSS Inc

SPSS Inc enables organizations to develop more profitable customer relationships by providing analytical solutions that discover what customers want and predict what they will do. The company delivers analytical solutions at the intersection of customer relationship management and business intelligence. SPSS analytical solutions integrate and analyze market, customer and operational data in key vertical markets worldwide including: telecommunications, health care, banking, finance, insurance, manufacturing, retail, consumer packaged goods, market research and the public sector.

Headquartered in Chicago, SPSS has more than 40 offices, over 900 employees and 1999 revenues of $142 million. The company also has won the following awards: No. 77 on Forbes 2000 list of the "200 best small companies" and as the 22nd most profitable company on the Nasdaq exchange by Equities magazine; 1999 World Class Solution award in business intelligence and named "best decision support system for business intelligence" in the 1999 RealWare award competition; No. 14 in DM Review's 1999 Data Warehouse Top 100; placed No. 16 on the 2000 Soft-letter 100, a ranking of the top 100 personal computer software companies in the United States; and No. 115 in the 2000 Software 500, a ranking of the world's largest software vendors by Software Magazine; listed on Working Mother magazine's 100 Best Companies for Working Mothers for 2000. For more information, visit www.spss.com.

About PrimeResponse

PrimeResponse customers maximize their return on marketing investment using the Prime@Vantage relationship marketing suite. This integrated solution helps marketers build closer relationships with each customer to increase their satisfaction, boost retention and grow lifetime value. With Prime@Vantage, marketers easily create, execute and refine sophisticated direct marketing initiatives that span traditional channels (direct mail, call centers and advertising) as well as the latest electronic channels (Web, e-mail and wireless.

Headquartered in Cambridge, MA, with offices around the globe, PrimeResponse works with many of the world's leading companies, including 1-800-Flowers.com, Allianz, AXA, AT&T Broadband, Banca Popolare di Novara, British Telecom, Chase Manhattan Bank, CIBC, CVS, Deutsche Bank, DLJdirect, E*TRADE, priceline.com, Principal Financial, Quick & Reilly - a unit of FleetBoston Financial Corp, The Royal Bank of Scotland and Wachovia. Partners include Andersen Consulting, Business Objects, Chordiant, Clarify, DataMentors Inc, eBusiness Advantage, Fair,Isaac, HP, IBM, MarketSoft, MarketSwitch, McCann Relationship Marketing Worldwide, Mphasis-BFL, NetGenesis, Quadstone, Quaero, SPSS, Sun Microsystems and Viador. For more information, visit www.primeresponse.com.

Contact SPSS Inc, Susan Kalell, 800-525-4980, pr@spss.com or PrimeResponse, Darren Horwitz, 415-844-3104, dhorwitz@primeresponse.com.