WebTrends DELIVERS ENHANCED CommerceTrends VRM FEATURES

WebTrends Corporation, a leading provider of Enterprise Solutions for eBusiness Intelligence and Visitor Relationship Management (VRM), announced significant analysis and reporting enhancements for the CommerceTrends VRM Platform.

These additions provide marketing professionals greater levels of marketing intelligence and business metrics for customer segmentation and decision making.

The latest enhancements include a new CommerceTrends OLAP (On-Line Analytical Processing) Manager for Microsoft SQL 2000 OLAP Services, the addition of 80+ pre-defined OLAP marketing cubes to seamlessly analyze Web visitor behavior and offline customer data, and the introduction of new reports to the CommerceTrends Reporting Server that evaluate online shopping trends. WebTrends also introduced its new eMarketing Server, an e-mail campaign manager that leverages the data analysis capabilities of the VRM Platform to provide targeted communication to Web site visitors and customers.

"As the growing emphasis on business efficiency indicates, the quality of your visitors is more important than the quantity," said Eli Shapira, chief executive officer of WebTrends Corporation. "With these key enhancements, marketers will have the metrics necessary to improve visitor quality, cross-sell and up-sell opportunities, product line extensions, new channels of distribution and promotional opportunities to help turn more visitors into loyal customers."

New Marketing OLAP Cubes Provide Deeper Insight Into Web Visitor Behavior

The newest release of CommerceTrends OLAP Manager (www.webtrends.com/products/commerce/olap.htm) has 80+ pre-defined marketing cubes that automatically analyze the integrated visitor behavior and customer data stored in the VRM Platform and translate it into meaningful insight to drive marketing action. These cubes have been constructed to provide marketers metrics on key areas driving their business such as customer acquisition cost, shopping cart abandonment, customer satisfaction and retention, and the lifetime value of the customer.

This information allows marketing managers to recognize the value of a visitor, a particular action or a marketing campaign, and reallocate resources to better meet ROI expectations. In addition, the pre-defined cubes can be quickly modified to add other dimensions as needed.

WebTrendsExtends CommerceTrends OLAP Manager Portfolio to Include Microsoft SQL 2000 OLAP Services

To help eBusiness managers better analyze and act upon their visitor data, WebTrends has introduced the new CommerceTrends OLAP Manager for Microsoft SQL 2000 OLAP Services, featuring a powerful, easy to use visualization software based on the Knosys ProClarity viewer. CommerceTrends OLAP Manager provides the capability to drill down into the data to produce deeper Web visitor analysis, as well as to analyze eCommerce information from other applications (like CRM and ERP systems) related to Web visitor traffic.

WebTrends now offers customers a choice of OLAP solutions so that they can use the solution that best fits their existing architecture. All predefined marketing cubes will work with the new CommerceTrends OLAP Manager for Microsoft, as well as the updated CommerceTrends OLAP Manager for Hyperion.

CommerceTrends Reporting Server Adds Shopping Cart Analysis

With the newest release of CommerceTrends Reporting Server, managers can quickly access reports that evaluate online shopping trends by measuring shopping cart purchases, cart abandonment and checkout failure rates over time, and can also compare the effectiveness of various marketing campaigns in attracting visitors who purchase online. These 20 pre-defined reports have been added to the 350 already offered by CommerceTrends Reporting Server, the industry's most powerful browser-based reporting solution.

eMarketing Server Converts Visitor Insight Into Marketing Action

WebTrends also introduced WebTrends eMarketing Server (www.webtrends.com/products/commerce/ems.htm), an e-mail campaign manager that allows marketers to maximize business results by strengthening relationships with their Web site visitors and customers through targeted communication. Leveraging the insights generated from VRM Platform analysis of Web visitor behavior data, eMarketing Server allows marketing professionals to identify and target precise market segments, design and execute e-mail marketing campaigns to address those segments, and analyze campaign success to ensure more effective follow-on campaigns. eMarketing Server is the newest addition to the CommerceTrends VRM Platform, an end-to-end solution that provides marketers the ability to convert insight about the behavior and preferences of their Web site visitors and customers into marketing action. For more information, see today's announcement at www.webtrends.com/news/releases.htm.

More About the CommerceTrends VRM Platform

The CommerceTrends VRM Platform features sophisticated Web analytics, advanced data warehousing, marketing campaign and revenue analysis capabilities and enterprise-level scalability, providing organizations with unparalleled capabilities to capture, analyze, and understand the behavior of Web site visitors. These insights into visitors' behavior and preferences allow eBusinesses to better manage eMarketing campaigns, increase returns on eCommerce initiatives and optimize content and navigation on Web sites to improve visitor experience.

Through its open architecture, the CommerceTrends VRM Platform delivers advanced Webhousing technology, providing business managers behavioral Web analysis that can be integrated with organizational databases such as CRM (customer relationship management), content management, personalization or ERP (enterprise resource planning) systems. The result is comprehensive Web visitor insights that can be explored through the CommerceTrends OLAP Manager and third-party data mining solutions to fuel more accurate personalization and targeted marketing efforts. For additional information about the CommerceTrends VRM Platform, please visit www.webtrends.com/products/commerce/default.htm.

About WebTrends

Founded in 1993, WebTrends Corporation (www.webtrends.com) is a leading provider of Visitor Relationship Management and eBusiness Intelligence solutions for Internet and intranet servers and firewalls.

WebTrends offers organizations a comprehensive set of solutions that are integrated, scalable, modular, and easy to use. Products include CommerceTrends, WebTrends Enterprise Reporting Server, WebTrends Enterprise Suite, WebTrends Professional Suite, WebTrends Log Analyzer, WebTrends Security Analyzer, WebTrends Firewall Suite and WebTrends Live, the industry's first Web traffic and eCommerce analysis eService. They are used by thousands of customers such as ISPs, ASPs, government and educational institutions and corporate clients that include American Express, AT&T, Cable & Wireless, Comcast, Dow Jones & Company, EDS, Firstar, IBM, Microsoft, NASA, NCR, Pharmacia & Upjohn, PSINet, Verio, marchFIRST, and UUNet.

WebTrends' many strategic partners include Allaire, Cable & Wireless, Check Point Software, Cisco Systems, Hewlett Packard, Internet Dynamics, Lotus Development, Lucent Technologies, Microsoft, Novell, Oracle, Vignette and WatchGuard Technologies.

Contact WebTrends Corporation, Bill Schneider, 503-294-7025 x2362, bschneider@webtrends.com, www.webtrends.com.