DataFlux Earns CASS Certification from USPS

DataFlux Corporation, an award-winning developer of data quality and integration software, announced that its Blue Fusion Verify software has been CASS (Coding Accuracy Support System) certified by the United States Postal Service (USPS). The USPS offers CASS certification as a way to ensure that companies using data quality software programs can correct, match, and verify addresses to rigorous USPS standards. CASS certification provides corrected and verified addresses and augmented geographic information to add value to critical corporate databases. Companies that use CASS certified software programs are also eligible to receive significant postal discounts in bulk mailings. DataFlux's Blue Fusion Verify software is a licensable technology that enables organizations to embed data quality methodology, data redundancy prevention, data augmentation, and advanced searching and matching capabilities into commercial applications. In addition, DataFlux is in the process of obtaining CASS certification for dfPower Studio Version 4.0 software, which is scheduled to be released in February 2001.

Scott Gidley, Senior Director, Research and Development for DataFlux, commented, "CASS certification gives users of DataFlux technology another way to increase database consistency and reduce costs. Blue Fusion Verify improves the overall integrity of addresses within databases, and also enables organizations to take advantage of other address-based technologies, such as mapping, geocoding and visualization."

Blue Fusion Verify was designed to provide a complete and standardized address based on the USPS standards, to append ZIP+4, delivery point bar codes and carrier routes as well as additional data, and to generate the Postal Service's PS 3553 forms for CASS mailing discounts. The technology will also correct spelling errors, invalid addresses, invalid city and state, invalid ZIP codes, and invalid firm/company names.

Benefits provided by Blue Fusion Verify include: improvement of mail delivery, which reduces the costs and delays associated with incorrect addresses and undeliverable mail; generation of verified, standardized addresses that qualify for USPS postage discounts; and increased value of customer data, ensuring better analysis and reporting.

About DataFlux Corporation

Founded in 1996, DataFlux is a North Carolina-based software company that provides leading edge, award-winning technology for data cleansing, data augmentation, data consolidation & conversion and data scrubbing. The versatile DataFlux products are designed to significantly improve the accuracy, consistency and usability of an organization's critical data, enhancing the effectiveness of data-driven applications and initiatives such as data warehousing, e-commerce systems, data mining, customer information systems, sales force automation, marketing databases, customer/prospect profiling and list management. DataFlux is a wholly owned subsidiary of SAS Institute, a leader in decision support and data warehousing, providing integrated enterprise information-delivery solutions and e-business solutions. For more on DataFlux, visit: www.dataflux.com.

Contact Steve Traugott, Demaree Public Relations Inc, 603-428-4411, straugott@demaree-pr.com.