DecisionPoint Applications Announces CRM Product Family

DecisionPoint Applications Inc (DPA), a leading international packaged analytical applications vendor, announced its entry into the Customer Relationship Management (CRM) market, delivering the first module in its CRM family of products -- DecisionPoint for Sales Analysis.

With this software, customers implementing CRM eBusiness Applications can combine front office, back-office and external data for a 360-degree view of their business.

DecisionPoint for Sales Analysis is the first module in a family of CRM products being released. Additional modules will address service and marketing. The new product family is an extension of DecisionPoint's proven ERP analytics software through integrating financial, human resources, distribution, and manufacturing data to gain the strategic insights into customer interactions.

"Leading enterprises are looking beyond traditional query and reporting tools to more robust analytic solutions that encompass a defined architecture, business process oriented analytic templates and source aware data acquisition capabilities," said Doug Laney, vice president, Application Development Strategies, META Group. "By extending ERP analytic solutions to the new frontier of CRM, companies such as DecisionPoint can help organizations leverage existing query tool investments while adapting to back-end customizations."

DecisionPoint for Sales Analysis is a complete, extensible data warehouse infrastructure that is pre-integrated with leading CRM and ERP applications. It combines DecisionPoint Source Experts, Business Domains, data warehouse infrastructure and WebAnalyst, a Web-based data access tool. Used in conjunction with other DecisionPoint products, DecisionPoint for Sales Analysis provides a complete detailed view of a company's entire concept-to-cash flow cycle.

"DecisionPoint for Sales Analysis enables companies to now see a detailed panoramic view of the financial impact of their customer based activities," said Marc Demarest, CEO of DecisionPoint Applications. "Without this kind of information, a company is flying blind -- they have no idea of the financial impact of a particular customer or customer activity, and turning a profit and customer retention is the name of the game."

Pricing and Availability

DecisionPoint for Sales Analysis is available through DecisionPoint Applications' worldwide sales force and a global network of DPA-certified system integrators. Introductory prices for a complete implementation of DecisionPoint for Sales Analysis starts at approximately U.S. $250,000, which includes three business domains: Opportunity Analysis, Pipeline Analysis, and Forecast Analysis.

About DecisionPoint Applications

DecisionPoint Applications is a market leader in packaged analytical applications, built upon DecisionPoint's leading packaged data warehouse products. DecisionPoint Applications' DecisionPoint family of packaged data warehouse environments materially improves the quality, speed and effectiveness of strategic, managerial and operational decision-making processes by providing customers with pre-integrated, end-to-end, data warehousing infrastructure and analytical applications, installed in weeks at a fixed cost.

DecisionPoint Applications offers its packaged data warehouses and analytical applications via license and via managed application service provision (ASP) from world-class data centers across North American, the United Kingdom and Europe.

DecisionPoint Applications customers include many large multinational and high-growth firms like Hollywood Entertainment, Micron Electronics Inc, eZiba, Burlington Coat Factory, and Croner CCH. DecisionPoint Applications is headquartered in Portland, Ore., with offices in Atlanta, Ga., Austin, Texas, Chicago, Ill., Dallas, Texas, Denver, Colo., London, New York City, Philadelphia, Pa., San Francisco, Calif. and Toronto. For more information, contact DecisionPoint Applications at 10260 SW Greenburg Rd., Suite 530, Portland, OR 97223; phone: 800-970-5372, 503-768-3649; or visit the company's Web site at www.dpapplications.com.

Contact DecisionPoint Applications, Mary Sells, 503-768-3649, sells@dpapplications.com or Benjamin Group/BSMG Worldwide, Hayley Luz, 503-283-8800 x714, hayley_luz@benjamingroup.com.